Fitness and classes · County · Oklahoma
Gyms in Muskogee County, OK
Competitor counts, household spending and official business counts for gyms in Muskogee County, OK, set against other counties and the U.S.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #1,512 of 1,792 scored counties
#26 of 45 scored counties in Oklahoma
- Listings
- 14
- 3 chain locations (21%)
- Official establishments
- 8
- All fitness and recreational sports centers
- Household spending a year
- $12.9M
- On memberships, classes and admissions · $500 a household
- Spending per listing
- $919K
- 29% below the U.S.
- Listings per 10k households
- 5.4
- 29% below the U.S.
- Population, 2025
- 66,708
- +0.7% since 2020
See the gyms around any address in Muskogee County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Muskogee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Muskogee County scores 29 (lower middle) on the Groundwork market score for gyms, ranking #1,512 of 1,792 scored counties and #26 of 45 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
At $500 per household (49% below the U.S. average), households in Muskogee County spend about $12.9M a year on memberships, classes and admissions. That is about $919K of household spending for each gym on map listings, 29% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 14 gyms on map listings in Muskogee County as of September 2026. Of those, 3 are chain locations, or 21%, against 28% across the U.S. Per 10,000 households, that is 5.4, 29% below the U.S. rate of 7.6.
In 2023, official counts showed 8 businesses with payroll in Muskogee County classed as fitness and recreational sports centers. That is one for every 3,217 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Population estimates show Muskogee County grew 0.7% from 2020 to 2025, slower than the U.S. (+3.1%).
How Muskogee County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Muskogee County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.4 | 8.2 | 7.6 |
| Spending per listing | $919K | $792K | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,217 | 3,811 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +17.8% | +5.8% |
| Population growth, 2020–2025 | +0.7% | +4.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $500 | $649 | $983 |
| Median household income | $53,619 | $65,039 | $80,734 |
| Groundwork market score | 29 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 8All fitness and recreational sports centers
- Employees, 2023
- 42
- Annual payroll, 2023
- $473K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 143 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Muskogee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Muskogee County
- Population, 2025 estimate
- 66,708+0.7% since 2020
- Households
- 25,739
- Median age
- 38.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 811 sq. mi.
- People per square mile
- 82
- Median household income
- $53,619+24.5% vs. 2015–2019, before inflation
- Average household income
- $68,119
- Median home value
- $153,200
- Jobs located here
- 27,927
- Daytime population
- 67,221Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Muskogee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Muskogee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for gyms, numbered among those based in Oklahoma, with Muskogee County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan County, OK | 85 | 8 | 4.5 | $1.9M | +11.5% | #33 of 1,792 |
| 2Wagoner County, OK | 81 | 12 | 3.8 | $1.9M | +14.6% | #59 of 1,792 |
| 3Rogers County, OK | 77 | 19 | 5.2 | $1.5M | +7.1% | #107 of 1,792 |
| 4Grady County, OK | 65 | 12 | 5.8 | $1.2M | +7.7% | #374 of 1,792 |
| 5Creek County, OK | 61 | 14 | 5.0 | $1.2M | +4.4% | #502 of 1,792 |
| 6Canadian County, OK | 60 | 41 | 7.0 | $1.1M | +20.4% | #537 of 1,792 |
| 7McClain County, OK | 49 | 16 | 9.7 | $805K | +18.4% | #971 of 1,792 |
| 8Delaware County, OK | 45 | 12 | 7.0 | $810K | +3.8% | #1,114 of 1,792 |
| 9Osage County, OK | 44 | 10 | 5.8 | $1.1M | +2.2% | #1,127 of 1,792 |
| 10Garvin County, OK | 43 | 5 | 4.9 | $1.1M | +2.8% | #1,157 of 1,792 |
| 26Muskogee County, OK | 29 | 14 | 5.4 | $919K | +0.7% | #1,512 of 1,792 |
Other business types in Muskogee County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Muskogee County, OK?
As of September 2026, map listings count 14 gyms in Muskogee County. 3 of them (21%) are chain locations. The listings count gyms and fitness centers. Official counts show 8 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Muskogee County, OK spend on memberships, classes and admissions?
About $12.9M a year, or $500 per household. That is 49% below the U.S. average (an index of 51, where 100 is the U.S. average). Spread across the 14 gyms on map listings, it comes to $919K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 25,739 households in Muskogee County and national spending patterns by income.
How does Muskogee County, OK compare with the U.S. for gyms?
Muskogee County has 5.4 gyms per 10,000 households, 29% below the U.S. rate of 7.6. Spending per gym is $919K, 29% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Muskogee County would have about 10, against 14 on map listings. There is one business with payroll in the industry for every 3,217 households, against one for every 3,109 across the U.S.
How fast is Muskogee County, OK growing?
Population estimates put Muskogee County at 66,708 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 25,739 households. Median household income in Muskogee County is $53,619, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Muskogee County scores 29 for gyms (lower middle), #1,512 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Muskogee County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Muskogee County
Screening a site or an acquisition in Muskogee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Muskogee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.