Fitness and classes · County · Oklahoma
Gyms in Cleveland County, OK
The gyms in Cleveland County, OK, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,452 of 1,792 scored counties
#21 of 45 scored counties in Oklahoma
- Listings
- 106
- 29 chain locations (27%)
- Official establishments
- 43
- All fitness and recreational sports centers · +22.9% since 2019
- Household spending a year
- $84.3M
- On memberships, classes and admissions · $722 a household
- Spending per listing
- $796K
- 39% below the U.S.
- Listings per 10k households
- 9.1
- 20% above the U.S.
- Population, 2025
- 303,973
- +2.6% since 2020
See the gyms around any address in Cleveland County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cleveland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms in Cleveland County is 32 (lower middle), #1,452 of 1,792 scored counties and #21 of 45 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 106 gyms in Cleveland County. 29 of them (27%) are chain locations, against 28% across the U.S. That is 9.1 per 10,000 households, 20% above the U.S. rate of 7.6.
Households in Cleveland County spend about $84.3M a year on memberships, classes and admissions, or $722 per household, 27% below the U.S. average. That is about $796K of household spending for each gym on map listings, 39% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
In 2023, official counts showed 43 businesses with payroll in Cleveland County classed as fitness and recreational sports centers, up 22.9% from 2019. That is one for every 2,716 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 7 SBA-backed loans worth $1.6M have gone to businesses classed as fitness and recreational sports centers in Cleveland County. Population estimates show Cleveland County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%).
How Cleveland County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cleveland County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.1 | 8.2 | 7.6 |
| Spending per listing | $796K | $792K | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 2,716 | 3,811 | 3,109 |
| Official establishment growth, 2019–2023 | +22.9% | +17.8% | +5.8% |
| Population growth, 2020–2025 | +2.6% | +4.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $722 | $649 | $983 |
| Median household income | $77,068 | $65,039 | $80,734 |
| Groundwork market score | 32 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 35 → 43All fitness and recreational sports centers · +22.9% over the period
- Employees, 2023
- 611
- Annual payroll, 2023
- $8.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10629 chain locations
- Listings at the U.S. rate for this spending
- 65The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $1.6M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Cleveland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Cleveland County
- Population, 2025 estimate
- 303,973+2.6% since 2020
- Households
- 116,799
- Median age
- 37.3
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 539 sq. mi.
- People per square mile
- 557
- Median household income
- $77,068+20.4% vs. 2015–2019, before inflation
- Average household income
- $98,350
- Median home value
- $235,700
- Jobs located here
- 94,350
- Daytime population
- 271,685Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cleveland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Cleveland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for gyms, numbered among those based in Oklahoma, with Cleveland County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan County, OK | 85 | 8 | 4.5 | $1.9M | +11.5% | #33 of 1,792 |
| 2Wagoner County, OK | 81 | 12 | 3.8 | $1.9M | +14.6% | #59 of 1,792 |
| 3Rogers County, OK | 77 | 19 | 5.2 | $1.5M | +7.1% | #107 of 1,792 |
| 4Grady County, OK | 65 | 12 | 5.8 | $1.2M | +7.7% | #374 of 1,792 |
| 5Creek County, OK | 61 | 14 | 5.0 | $1.2M | +4.4% | #502 of 1,792 |
| 6Canadian County, OK | 60 | 41 | 7.0 | $1.1M | +20.4% | #537 of 1,792 |
| 7McClain County, OK | 49 | 16 | 9.7 | $805K | +18.4% | #971 of 1,792 |
| 8Delaware County, OK | 45 | 12 | 7.0 | $810K | +3.8% | #1,114 of 1,792 |
| 9Osage County, OK | 44 | 10 | 5.8 | $1.1M | +2.2% | #1,127 of 1,792 |
| 10Garvin County, OK | 43 | 5 | 4.9 | $1.1M | +2.8% | #1,157 of 1,792 |
| 21Cleveland County, OK | 32 | 106 | 9.1 | $796K | +2.6% | #1,452 of 1,792 |
Other business types in Cleveland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Cleveland County, OK?
There are 106 gyms on map listings in Cleveland County as of September 2026. 29 of them (27%) are chain locations. The listings count gyms and fitness centers. Official counts show 43 businesses with payroll classed as fitness and recreational sports centers in 2023, up 22.9% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Cleveland County, OK spend on memberships, classes and admissions?
About $84.3M a year, or $722 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 106 gyms on map listings, it comes to $796K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 116,799 households in Cleveland County and national spending patterns by income.
How does Cleveland County, OK compare with the U.S. for gyms?
Cleveland County has 9.1 gyms per 10,000 households, 20% above the U.S. rate of 7.6. Spending per gym is $796K, 39% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Cleveland County would have about 65, against 106 on map listings. There is one business with payroll in the industry for every 2,716 households, against one for every 3,109 across the U.S. The official count rose 22.9% from 2019 to 2023, against +5.8% for the U.S.
How fast is Cleveland County, OK growing?
Population estimates put Cleveland County at 303,973 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 116,799 households. The median household income in Cleveland County is $77,068 a year, 5% below the U.S. median of $80,734. That rose 20.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cleveland County scores 32 for gyms (lower middle), #1,452 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cleveland County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Cleveland County
Screening a site or an acquisition in Cleveland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cleveland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.