Fitness and classes · County · Oklahoma
Gyms in Pontotoc County, OK
How Pontotoc County, OK compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #1,573 of 1,792 scored counties
#29 of 45 scored counties in Oklahoma
- Listings
- 15
- 3 chain locations (20%)
- Official establishments
- 4
- All fitness and recreational sports centers
- Household spending a year
- $8.8M
- On memberships, classes and admissions · $580 a household
- Spending per listing
- $585K
- 55% below the U.S.
- Listings per 10k households
- 9.9
- 30% above the U.S.
- Population, 2025
- 38,528
- +1.2% since 2020
See the gyms around any address in Pontotoc County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pontotoc County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms in Pontotoc County is 27 (lower middle), #1,573 of 1,792 scored counties and #29 of 45 scored counties in Oklahoma. That puts it in the bottom quarter of counties.
At $580 per household (41% below the U.S. average), households in Pontotoc County spend about $8.8M a year on memberships, classes and admissions. That works out to $585K per gym, 55% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 15 gyms on map listings in Pontotoc County as of September 2026. Of those, 3 are chain locations, or 20%, against 28% across the U.S. Per 10,000 households, that is 9.9, 30% above the U.S. rate of 7.6.
In 2023, official counts showed 4 businesses with payroll in Pontotoc County classed as fitness and recreational sports centers. That is one for every 3,784 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Between 2020 and 2025, the population of Pontotoc County grew 1.2%, slower than the U.S. (+3.1%).
How Pontotoc County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pontotoc County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.9 | 8.2 | 7.6 |
| Spending per listing | $585K | $792K | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,784 | 3,811 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +17.8% | +5.8% |
| Population growth, 2020–2025 | +1.2% | +4.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $580 | $649 | $983 |
| Median household income | $63,017 | $65,039 | $80,734 |
| Groundwork market score | 27 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4All fitness and recreational sports centers
- Employees, 2023
- 16
- Annual payroll, 2023
- $133K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 153 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Pontotoc County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Pontotoc County
- Population, 2025 estimate
- 38,528+1.2% since 2020
- Households
- 15,134
- Median age
- 38.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 720 sq. mi.
- People per square mile
- 53
- Median household income
- $63,017+25.1% vs. 2015–2019, before inflation
- Average household income
- $80,010
- Median home value
- $175,400
- Jobs located here
- 20,048
- Daytime population
- 41,723Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pontotoc County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Pontotoc County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for gyms, numbered among those based in Oklahoma, with Pontotoc County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan County, OK | 85 | 8 | 4.5 | $1.9M | +11.5% | #33 of 1,792 |
| 2Wagoner County, OK | 81 | 12 | 3.8 | $1.9M | +14.6% | #59 of 1,792 |
| 3Rogers County, OK | 77 | 19 | 5.2 | $1.5M | +7.1% | #107 of 1,792 |
| 4Grady County, OK | 65 | 12 | 5.8 | $1.2M | +7.7% | #374 of 1,792 |
| 5Creek County, OK | 61 | 14 | 5.0 | $1.2M | +4.4% | #502 of 1,792 |
| 6Canadian County, OK | 60 | 41 | 7.0 | $1.1M | +20.4% | #537 of 1,792 |
| 7McClain County, OK | 49 | 16 | 9.7 | $805K | +18.4% | #971 of 1,792 |
| 8Delaware County, OK | 45 | 12 | 7.0 | $810K | +3.8% | #1,114 of 1,792 |
| 9Osage County, OK | 44 | 10 | 5.8 | $1.1M | +2.2% | #1,127 of 1,792 |
| 10Garvin County, OK | 43 | 5 | 4.9 | $1.1M | +2.8% | #1,157 of 1,792 |
| 29Pontotoc County, OK | 27 | 15 | 9.9 | $585K | +1.2% | #1,573 of 1,792 |
Other business types in Pontotoc County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Pontotoc County, OK?
As of September 2026, map listings count 15 gyms in Pontotoc County. 3 of them (20%) are chain locations. The listings count gyms and fitness centers. Official counts show 4 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Pontotoc County, OK spend on memberships, classes and admissions?
About $8.8M a year, or $580 per household. That is 41% below the U.S. average (an index of 59, where 100 is the U.S. average). Spread across the 15 gyms on map listings, it comes to $585K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 15,134 households in Pontotoc County and national spending patterns by income.
How does Pontotoc County, OK compare with the U.S. for gyms?
Pontotoc County has 9.9 gyms per 10,000 households, 30% above the U.S. rate of 7.6. Spending per gym is $585K, 55% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Pontotoc County would have about 7, against 15 on map listings. There is one business with payroll in the industry for every 3,784 households, against one for every 3,109 across the U.S.
How fast is Pontotoc County, OK growing?
Population estimates put Pontotoc County at 38,528 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 15,134 households. Median household income in Pontotoc County is $63,017, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pontotoc County scores 27 for gyms (lower middle), #1,573 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pontotoc County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Pontotoc County
Screening a site or an acquisition in Pontotoc County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pontotoc County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.