Fitness and classes · Metro area · Oklahoma
Gyms in the Lawton, OK metro area
The gyms in the Lawton, OK metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #357 of 387 scored metro areas
#3 of 4 scored metro areas based in Oklahoma
- Listings
- 35
- 9 chain locations (26%)
- Official establishments
- 10
- All fitness and recreational sports centers
- Household spending a year
- $26.9M
- On memberships, classes and admissions · $573 a household
- Spending per listing
- $768K
- 41% below the U.S.
- Listings per 10k households
- 7.5
- In line with the U.S.
- Population, 2025
- 127,590
- +0.7% since 2020
See the gyms around any address in the Lawton metro area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms, the Lawton metro area has a Groundwork market score of 29 (lower middle): #357 of 387 scored metro areas and #3 of 4 scored metro areas based in Oklahoma. That puts it in the bottom quarter of metro areas.
At $573 per household (42% below the U.S. average), households in the Lawton metro area spend about $26.9M a year on memberships, classes and admissions. That works out to $768K per gym, 41% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 35 gyms on map listings in the Lawton metro area as of September 2026. Chain locations make up 26% of them, against 28% across the U.S. That is 7.5 per 10,000 households, in line with the U.S. rate of 7.6.
Official counts show 10 businesses with payroll classed as fitness and recreational sports centers in the Lawton metro area in 2023. That is one for every 4,694 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as fitness and recreational sports centers in the Lawton metro area. Between 2020 and 2025, the population of the Lawton metro area grew 0.7%, slower than the U.S. (+3.1%).
How the Lawton metro area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lawton metro area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.5 | 8.2 | 7.6 |
| Spending per listing | $768K | $792K | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 4,694 | 3,811 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +17.8% | +5.8% |
| Population growth, 2020–2025 | +0.7% | +4.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $573 | $649 | $983 |
| Median household income | $60,665 | $65,039 | $80,734 |
| Groundwork market score | 29 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10All fitness and recreational sports centers
- Employees, 2023
- 124
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 359 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Lawton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Lawton metro area
- Population, 2025 estimate
- 127,590+0.7% since 2020
- Households
- 46,938
- Median age
- 36.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 1,702 sq. mi.
- People per square mile
- 75
- Median household income
- $60,665+16.5% vs. 2015–2019, before inflation
- Average household income
- $78,396
- Median home value
- $161,000
- Jobs located here
- 38,111
- Daytime population
- 121,235Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lawton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Oklahoma
Every Oklahoma market ranked →The highest-scoring metro areas in Oklahoma for gyms, numbered among those based in Oklahoma (a market based in another state is listed without a number), with the Lawton metro area marked.
Top metro areas in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tulsa, OK | 36 | 336 | 8.3 | $844K | +5.1% | #318 of 387 |
| Fort Smith, AR-OK | 34 | 70 | 7.7 | $746K | +3.1% | #329 of 387 |
| 2Oklahoma City, OK | 33 | 507 | 8.9 | $805K | +5.8% | #338 of 387 |
| 3Lawton, OK | 29 | 35 | 7.5 | $768K | +0.7% | #357 of 387 |
| 4Enid, OK | 21 | 17 | 7.1 | $866K | −1.5% | #377 of 387 |
Other business types in the Lawton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Lawton, OK metro area?
As of September 2026, map listings count 35 gyms in the Lawton metro area. 9 of them (26%) are chain locations. The listings count gyms and fitness centers. Official counts show 10 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in the Lawton, OK metro area spend on memberships, classes and admissions?
About $26.9M a year, or $573 per household. That is 42% below the U.S. average (an index of 58, where 100 is the U.S. average). Spread across the 35 gyms on map listings, it comes to $768K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 46,938 households in the Lawton metro area and national spending patterns by income.
How does the Lawton, OK metro area compare with the U.S. for gyms?
The Lawton metro area has 7.5 gyms per 10,000 households, in line with the U.S. rate of 7.6. Spending per gym is $768K, 41% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Lawton metro area would have about 21, against 35 on map listings. There is one business with payroll in the industry for every 4,694 households, against one for every 3,109 across the U.S.
How fast is the Lawton, OK metro area growing?
Population estimates put the Lawton metro area at 127,590 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 46,938 households. Median household income in the Lawton metro area is $60,665, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lawton metro area scores 29 for gyms (lower middle), #357 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lawton metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Lawton metro area
Screening a site or an acquisition in the Lawton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.