Fitness and classes · County · Oklahoma
Gyms in Payne County, OK
The gyms in Payne County, OK, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #1,250 of 1,792 scored counties
#14 of 45 scored counties in Oklahoma
- Listings
- 22
- 6 chain locations (27%)
- Official establishments
- 7
- All fitness and recreational sports centers
- Household spending a year
- $18.1M
- On memberships, classes and admissions · $555 a household
- Spending per listing
- $822K
- 37% below the U.S.
- Listings per 10k households
- 6.7
- 12% below the U.S.
- Population, 2025
- 83,889
- +2.8% since 2020
See the gyms around any address in Payne County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 22 gyms in Payne County. Of those, 6 are chain locations, or 27%, against 28% across the U.S. That is 6.7 per 10,000 households, 12% below the U.S. rate of 7.6.
At $555 per household (44% below the U.S. average), households in Payne County spend about $18.1M a year on memberships, classes and admissions. That works out to $822K per gym, 37% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Payne County was 7 in 2023. That is one for every 4,658 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
Population estimates show Payne County grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%). For gyms, Payne County has a Groundwork market score of 40 (lower middle): #1,250 of 1,792 scored counties and #14 of 45 scored counties in Oklahoma.
How Payne County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Payne County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.7 | 8.2 | 7.6 |
| Spending per listing | $822K | $792K | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 4,658 | 3,811 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +17.8% | +5.8% |
| Population growth, 2020–2025 | +2.8% | +4.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $555 | $649 | $983 |
| Median household income | $49,809 | $65,039 | $80,734 |
| Groundwork market score | 40 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 7All fitness and recreational sports centers
- Employees, 2023
- 97
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 226 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Payne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Payne County
- Population, 2025 estimate
- 83,889+2.8% since 2020
- Households
- 32,609
- Median age
- 32.9
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 685 sq. mi.
- People per square mile
- 121
- Median household income
- $49,809+19.7% vs. 2015–2019, before inflation
- Average household income
- $75,380
- Median home value
- $223,300
- Jobs located here
- 35,589
- Daytime population
- 83,345Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Payne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for gyms, numbered among those based in Oklahoma, with Payne County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Logan County, OK | 85 | 8 | 4.5 | $1.9M | +11.5% | #33 of 1,792 |
| 2Wagoner County, OK | 81 | 12 | 3.8 | $1.9M | +14.6% | #59 of 1,792 |
| 3Rogers County, OK | 77 | 19 | 5.2 | $1.5M | +7.1% | #107 of 1,792 |
| 4Grady County, OK | 65 | 12 | 5.8 | $1.2M | +7.7% | #374 of 1,792 |
| 5Creek County, OK | 61 | 14 | 5.0 | $1.2M | +4.4% | #502 of 1,792 |
| 6Canadian County, OK | 60 | 41 | 7.0 | $1.1M | +20.4% | #537 of 1,792 |
| 7McClain County, OK | 49 | 16 | 9.7 | $805K | +18.4% | #971 of 1,792 |
| 8Delaware County, OK | 45 | 12 | 7.0 | $810K | +3.8% | #1,114 of 1,792 |
| 9Osage County, OK | 44 | 10 | 5.8 | $1.1M | +2.2% | #1,127 of 1,792 |
| 10Garvin County, OK | 43 | 5 | 4.9 | $1.1M | +2.8% | #1,157 of 1,792 |
| 14Payne County, OK | 40 | 22 | 6.7 | $822K | +2.8% | #1,250 of 1,792 |
Other business types in Payne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Payne County, OK?
Payne County has 22 gyms on map listings as of September 2026. 6 of them (27%) are chain locations. The listings count gyms and fitness centers. Official counts show 7 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Payne County, OK spend on memberships, classes and admissions?
About $18.1M a year, or $555 per household. That is 44% below the U.S. average (an index of 56, where 100 is the U.S. average). Spread across the 22 gyms on map listings, it comes to $822K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 32,609 households in Payne County and national spending patterns by income.
How does Payne County, OK compare with the U.S. for gyms?
Payne County has 6.7 gyms per 10,000 households, 12% below the U.S. rate of 7.6. Spending per gym is $822K, 37% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Payne County would have about 14, against 22 on map listings. There is one business with payroll in the industry for every 4,658 households, against one for every 3,109 across the U.S.
How fast is Payne County, OK growing?
Population estimates put Payne County at 83,889 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 32,609 households. The median household income in Payne County is $49,809 a year, 38% below the U.S. median of $80,734. That rose 19.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Payne County scores 40 for gyms (lower middle), #1,250 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Payne County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Payne County
Screening a site or an acquisition in Payne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Payne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.