Fitness and classes · County · Missouri
Gyms in Cole County, MO
How Cole County, MO compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #555 of 1,792 scored counties
#16 of 48 scored counties in Missouri
- Listings
- 19
- 4 chain locations (21%)
- Official establishments
- 11
- All fitness and recreational sports centers
- Household spending a year
- $27.5M
- On memberships, classes and admissions · $886 a household
- Spending per listing
- $1.4M
- 11% above the U.S.
- Listings per 10k households
- 6.1
- 20% below the U.S.
- Population, 2025
- 77,908
- +1.7% since 2020
See the gyms around any address in Cole County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cole County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 19 gyms in Cole County. Of those, 4 are chain locations, or 21%, against 28% across the U.S. That comes to 6.1 for every 10,000 households, 20% below the U.S. rate of 7.6.
Household spending on memberships, classes and admissions in Cole County comes to about $27.5M a year: $886 per household, 10% below the U.S. average. Spread across 19 gyms, that is $1.4M per gym, 11% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
In 2023, official counts showed 11 businesses with payroll in Cole County classed as fitness and recreational sports centers. That is one for every 2,826 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 1 SBA-backed loan worth $130K has gone to businesses classed as fitness and recreational sports centers in Cole County.
Population estimates show Cole County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for gyms in Cole County is 59 (upper middle), #555 of 1,792 scored counties and #16 of 48 scored counties in Missouri.
How Cole County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cole County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.1 | 7.0 | 7.6 |
| Spending per listing | $1.4M | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 2,826 | 3,599 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +11.3% | +5.8% |
| Population growth, 2020–2025 | +1.7% | +1.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $886 | $869 | $983 |
| Median household income | $74,876 | $70,702 | $80,734 |
| Groundwork market score | 59 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 11All fitness and recreational sports centers
- Employees, 2023
- 226
- Annual payroll, 2023
- $4.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 194 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $130K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Cole County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Cole County
- Population, 2025 estimate
- 77,908+1.7% since 2020
- Households
- 31,086
- Median age
- 40.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 392 sq. mi.
- People per square mile
- 197
- Median household income
- $74,876+24.7% vs. 2015–2019, before inflation
- Average household income
- $95,025
- Median home value
- $229,600
- Jobs located here
- 56,757
- Daytime population
- 96,838Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cole County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Cole County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for gyms, numbered among those based in Missouri, with Cole County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, MO | 90 | 5 | 3.6 | $2.6M | +9.2% | #10 of 1,792 |
| 2Lincoln County, MO | 90 | 12 | 5.3 | $1.8M | +11.4% | #15 of 1,792 |
| 3Cass County, MO | 87 | 25 | 5.8 | $1.7M | +7.1% | #27 of 1,792 |
| 4Jefferson County, MO | 80 | 51 | 5.8 | $1.6M | +2.7% | #70 of 1,792 |
| 5Callaway County, MO | 77 | 6 | 3.6 | $2.2M | +3.2% | #97 of 1,792 |
| 6Newton County, MO | 76 | 12 | 5.4 | $1.4M | +6.1% | #126 of 1,792 |
| 7Stone County, MO | 72 | 6 | 4.4 | $1.7M | +4.1% | #181 of 1,792 |
| 8Clay County, MO | 68 | 74 | 7.2 | $1.4M | +4.3% | #275 of 1,792 |
| 9Christian County, MO | 67 | 28 | 8.0 | $1.2M | +8.3% | #305 of 1,792 |
| 10St. Charles County, MO | 64 | 144 | 8.9 | $1.4M | +4.9% | #399 of 1,792 |
| 16Cole County, MO | 59 | 19 | 6.1 | $1.4M | +1.7% | #555 of 1,792 |
Other business types in Cole County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Cole County, MO?
Cole County has 19 gyms on map listings as of September 2026. 4 of them (21%) are chain locations. The listings count gyms and fitness centers. Official counts show 11 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Cole County, MO spend on memberships, classes and admissions?
About $27.5M a year, or $886 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 19 gyms on map listings, it comes to $1.4M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 31,086 households in Cole County and national spending patterns by income.
How does Cole County, MO compare with the U.S. for gyms?
Cole County has 6.1 gyms per 10,000 households, 20% below the U.S. rate of 7.6. Spending per gym is $1.4M, 11% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Cole County would have about 21, against 19 on map listings. There is one business with payroll in the industry for every 2,826 households, against one for every 3,109 across the U.S.
How fast is Cole County, MO growing?
Population estimates put Cole County at 77,908 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 31,086 households. The median household income in Cole County is $74,876 a year, 7% below the U.S. median of $80,734. That rose 24.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cole County scores 59 for gyms (upper middle), #555 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cole County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Cole County
Screening a site or an acquisition in Cole County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cole County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.