Groundwork

Fitness and classes · County · Missouri

Gyms in Pettis County, MO

The gyms in Pettis County, MO, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 54 out of 100: Upper middle

Ranked #774 of 1,792 scored counties
#22 of 48 scored counties in Missouri

Listings
11
5 chain locations (45%)
Official establishments
3
All fitness and recreational sports centers
Household spending a year
$11.4M
On memberships, classes and admissions · $672 a household
Spending per listing
$1M
20% below the U.S.
Listings per 10k households
6.5
14% below the U.S.
Population, 2025
44,254
+2.9% since 2020

See the gyms around any address in Pettis County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pettis County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on memberships, classes and admissions in Pettis County comes to about $11.4M a year: $672 per household, 32% below the U.S. average. That is about $1M of household spending for each gym on map listings, 20% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

Pettis County has 11 gyms on map listings as of September 2026. Of those, 5 are chain locations, or 45%, against 28% across the U.S. That comes to 6.5 for every 10,000 households, 14% below the U.S. rate of 7.6.

In 2023, official counts showed 3 businesses with payroll in Pettis County classed as fitness and recreational sports centers. That is one for every 5,665 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

Population estimates show Pettis County grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%). Pettis County scores 54 (upper middle) on the Groundwork market score for gyms, ranking #774 of 1,792 scored counties and #22 of 48 scored counties in Missouri.

How Pettis County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Pettis County, MO compared with Missouri and the U.S.
MeasurePettis CountyMissouriU.S.
Listings per 10k households6.57.07.6
Spending per listing$1M$1.2M$1.3M
Households per official establishment (all fitness and recreational sports centers)5,6653,5993,109
Official establishment growth, 2019–2023n/a+11.3%+5.8%
Population growth, 2020–2025+2.9%+1.9%+3.1%
Spending per household on memberships, classes and admissions$672$869$983
Median household income$60,430$70,702$80,734
Groundwork market score5450

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 3All fitness and recreational sports centers
Employees, 2023
20
Annual payroll, 2023
$264K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
115 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Pettis County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Pettis County

Population, 2025 estimate
44,254+2.9% since 2020
Households
16,996
Median age
39.3
Homes lived in by their owners
69%
Vehicles per household
1.9
Land area
682 sq. mi.
People per square mile
64
Median household income
$60,430+30.9% vs. 2015–2019, before inflation
Average household income
$76,820
Median home value
$166,300
Jobs located here
20,518
Daytime population
44,113Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Pettis County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Pettis County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Missouri for gyms, numbered among those based in Missouri, with Pettis County marked.

Top counties in Missouri

Counties in Missouri ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warren County, MO9053.6$2.6M+9.2%#10 of 1,792
2Lincoln County, MO90125.3$1.8M+11.4%#15 of 1,792
3Cass County, MO87255.8$1.7M+7.1%#27 of 1,792
4Jefferson County, MO80515.8$1.6M+2.7%#70 of 1,792
5Callaway County, MO7763.6$2.2M+3.2%#97 of 1,792
6Newton County, MO76125.4$1.4M+6.1%#126 of 1,792
7Stone County, MO7264.4$1.7M+4.1%#181 of 1,792
8Clay County, MO68747.2$1.4M+4.3%#275 of 1,792
9Christian County, MO67288.0$1.2M+8.3%#305 of 1,792
10St. Charles County, MO641448.9$1.4M+4.9%#399 of 1,792
22Pettis County, MO54116.5$1M+2.9%#774 of 1,792

Other business types in Pettis County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Pettis County, MO?

Map listings as of September 2026 show 11 gyms in Pettis County. 5 of them (45%) are chain locations. The listings count gyms and fitness centers. Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in Pettis County, MO spend on memberships, classes and admissions?

About $11.4M a year, or $672 per household. That is 32% below the U.S. average (an index of 68, where 100 is the U.S. average). Spread across the 11 gyms on map listings, it comes to $1M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 16,996 households in Pettis County and national spending patterns by income.

How does Pettis County, MO compare with the U.S. for gyms?

Pettis County has 6.5 gyms per 10,000 households, 14% below the U.S. rate of 7.6. Spending per gym is $1M, 20% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Pettis County would have about 9, against 11 on map listings. There is one business with payroll in the industry for every 5,665 households, against one for every 3,109 across the U.S.

How fast is Pettis County, MO growing?

Population estimates put Pettis County at 44,254 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 16,996 households. Median household income in Pettis County is $60,430, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pettis County scores 54 for gyms (upper middle), #774 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Pettis County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Pettis County

Screening a site or an acquisition in Pettis County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Pettis County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.