Groundwork

Fitness and classes · County · Missouri

Gyms in Scott County, MO

The gyms in Scott County, MO, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #419 of 1,792 scored counties
#11 of 48 scored counties in Missouri

Listings
7
2 chain locations (29%)
Official establishments
3
All fitness and recreational sports centers
Household spending a year
$11M
On memberships, classes and admissions · $721 a household
Spending per listing
$1.6M
21% above the U.S.
Listings per 10k households
4.6
39% below the U.S.
Population, 2025
37,975
−0.1% since 2020

See the gyms around any address in Scott County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Scott County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $721 per household (27% below the U.S. average), households in Scott County spend about $11M a year on memberships, classes and admissions. Spread across 7 gyms, that is $1.6M per gym, 21% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

Scott County has 7 gyms on map listings as of September 2026. Of those, 2 are chain locations, or 29%, against 28% across the U.S. Per 10,000 households, that is 4.6, 39% below the U.S. rate of 7.6.

Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in Scott County in 2023. That is one for every 5,109 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 1 SBA-backed loan worth $75K has gone to businesses classed as fitness and recreational sports centers in Scott County.

Between 2020 and 2025, the population of Scott County declined 0.1%, against +3.1% for the U.S. Scott County scores 63 (upper middle) on the Groundwork market score for gyms, ranking #419 of 1,792 scored counties and #11 of 48 scored counties in Missouri. That puts it in the top quarter of counties.

How Scott County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Scott County, MO compared with Missouri and the U.S.
MeasureScott CountyMissouriU.S.
Listings per 10k households4.67.07.6
Spending per listing$1.6M$1.2M$1.3M
Households per official establishment (all fitness and recreational sports centers)5,1093,5993,109
Official establishment growth, 2019–2023n/a+11.3%+5.8%
Population growth, 2020–2025−0.1%+1.9%+3.1%
Spending per household on memberships, classes and admissions$721$869$983
Median household income$62,782$70,702$80,734
Groundwork market score6350

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 3All fitness and recreational sports centers
Employees, 2023
52
Annual payroll, 2023
$641K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
72 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$75K

SBA-backed loans to businesses classed as fitness and recreational sports centers in Scott County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Scott County

Population, 2025 estimate
37,975−0.1% since 2020
Households
15,327
Median age
40.6
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
420 sq. mi.
People per square mile
90
Median household income
$62,782+42.2% vs. 2015–2019, before inflation
Average household income
$81,670
Median home value
$154,400
Jobs located here
15,425
Daytime population
36,960Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Scott County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Scott County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Missouri for gyms, numbered among those based in Missouri, with Scott County marked.

Top counties in Missouri

Counties in Missouri ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warren County, MO9053.6$2.6M+9.2%#10 of 1,792
2Lincoln County, MO90125.3$1.8M+11.4%#15 of 1,792
3Cass County, MO87255.8$1.7M+7.1%#27 of 1,792
4Jefferson County, MO80515.8$1.6M+2.7%#70 of 1,792
5Callaway County, MO7763.6$2.2M+3.2%#97 of 1,792
6Newton County, MO76125.4$1.4M+6.1%#126 of 1,792
7Stone County, MO7264.4$1.7M+4.1%#181 of 1,792
8Clay County, MO68747.2$1.4M+4.3%#275 of 1,792
9Christian County, MO67288.0$1.2M+8.3%#305 of 1,792
10St. Charles County, MO641448.9$1.4M+4.9%#399 of 1,792
11Scott County, MO6374.6$1.6M−0.1%#419 of 1,792

Other business types in Scott County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Scott County, MO?

Map listings as of September 2026 show 7 gyms in Scott County. 2 of them (29%) are chain locations. The listings count gyms and fitness centers. Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in Scott County, MO spend on memberships, classes and admissions?

About $11M a year, or $721 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 7 gyms on map listings, it comes to $1.6M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 15,327 households in Scott County and national spending patterns by income.

How does Scott County, MO compare with the U.S. for gyms?

Scott County has 4.6 gyms per 10,000 households, 39% below the U.S. rate of 7.6. Spending per gym is $1.6M, 21% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Scott County would have about 9, against 7 on map listings. There is one business with payroll in the industry for every 5,109 households, against one for every 3,109 across the U.S.

How fast is Scott County, MO growing?

Population estimates put Scott County at 37,975 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 15,327 households. Median household income in Scott County is $62,782, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Scott County scores 63 for gyms (upper middle), #419 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Scott County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Scott County

Screening a site or an acquisition in Scott County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Scott County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.