Fitness and classes · Small-town market · Missouri
Gyms in the Warrensburg, MO area
Competitor counts, household spending and official business counts for gyms in the Warrensburg, MO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #240 of 506 scored small-town markets
#7 of 15 scored small-town markets based in Missouri
- Listings
- 21
- 4 chain locations (19%)
- Official establishments
- 4
- All fitness and recreational sports centers
- Household spending a year
- $15.7M
- On memberships, classes and admissions · $743 a household
- Spending per listing
- $746K
- 43% below the U.S.
- Listings per 10k households
- 10.0
- 32% above the U.S.
- Population, 2025
- 56,670
- +4.9% since 2020
See the gyms around any address in the Warrensburg area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Warrensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Warrensburg area spend about $15.7M a year on memberships, classes and admissions, or $743 per household, 24% below the U.S. average. Spread across 21 gyms, that is $746K per gym, 43% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 21 gyms on map listings in the Warrensburg area as of September 2026. Chain locations make up 19% of them, against 28% across the U.S. Per 10,000 households, that is 10.0, 32% above the U.S. rate of 7.6.
Official counts show 4 businesses with payroll classed as fitness and recreational sports centers in the Warrensburg area in 2023. That is one for every 5,272 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
Population estimates show the Warrensburg area grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%). For gyms, the Warrensburg area has a Groundwork market score of 52 (upper middle): #240 of 506 scored small-town markets and #7 of 15 scored small-town markets based in Missouri.
How the Warrensburg area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Warrensburg area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.0 | 7.0 | 7.6 |
| Spending per listing | $746K | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 5,272 | 3,599 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +11.3% | +5.8% |
| Population growth, 2020–2025 | +4.9% | +1.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $743 | $869 | $983 |
| Median household income | $67,272 | $70,702 | $80,734 |
| Groundwork market score | 52 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4All fitness and recreational sports centers
- Employees, 2023
- 14
- Annual payroll, 2023
- $245K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 214 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Warrensburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Warrensburg area
- Population, 2025 estimate
- 56,670+4.9% since 2020
- Households
- 21,087
- Median age
- 34.4
- Homes lived in by their owners
- 64%
- Vehicles per household
- 2.0
- Land area
- 829 sq. mi.
- People per square mile
- 66
- Median household income
- $67,272+21.7% vs. 2015–2019, before inflation
- Average household income
- $83,022
- Median home value
- $235,700
- Jobs located here
- 15,260
- Daytime population
- 47,747Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Warrensburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Warrensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for gyms, numbered among those based in Missouri, with the Warrensburg area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Farmington, MO | 70 | 11 | 4.4 | $1.5M | +2.1% | #50 of 506 |
| 2Sikeston, MO | 66 | 10 | 5.0 | $1.4M | −0.3% | #78 of 506 |
| 3Hannibal, MO | 61 | 8 | 5.2 | $1.3M | +0.4% | #132 of 506 |
| 4Lebanon, MO | 61 | 7 | 4.8 | $1.3M | +2.5% | #134 of 506 |
| 5Sedalia, MO | 60 | 11 | 6.5 | $1M | +2.9% | #154 of 506 |
| 6Poplar Bluff, MO | 57 | 8 | 4.8 | $1.3M | −0.4% | #181 of 506 |
| 7Warrensburg, MO | 52 | 21 | 10.0 | $746K | +4.9% | #240 of 506 |
| 8Branson, MO | 51 | 18 | 7.9 | $881K | +1.7% | #247 of 506 |
| 9Moberly, MO | 46 | 5 | 5.4 | $1.2M | +0.2% | #293 of 506 |
| 10Kennett, MO | 44 | 5 | 4.4 | $1.3M | −4.8% | #316 of 506 |
Other business types in the Warrensburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Warrensburg, MO area?
As of September 2026, map listings count 21 gyms in the Warrensburg area. 4 of them (19%) are chain locations. The listings count gyms and fitness centers. Official counts show 4 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in the Warrensburg, MO area spend on memberships, classes and admissions?
About $15.7M a year, or $743 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 21 gyms on map listings, it comes to $746K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 21,087 households in the Warrensburg area and national spending patterns by income.
How does the Warrensburg, MO area compare with the U.S. for gyms?
The Warrensburg area has 10.0 gyms per 10,000 households, 32% above the U.S. rate of 7.6. Spending per gym is $746K, 43% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Warrensburg area would have about 12, against 21 on map listings. There is one business with payroll in the industry for every 5,272 households, against one for every 3,109 across the U.S.
How fast is the Warrensburg, MO area growing?
Population estimates put the Warrensburg area at 56,670 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 21,087 households. Median household income in the Warrensburg area is $67,272, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Warrensburg area scores 52 for gyms (upper middle), #240 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Warrensburg area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Warrensburg area
Screening a site or an acquisition in the Warrensburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Warrensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.