Groundwork

Fitness and classes · County · Florida

Gyms in Clay County, FL

How Clay County, FL compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 69 out of 100: Upper middle

Ranked #258 of 1,792 scored counties
#6 of 50 scored counties in Florida

Listings
51
16 chain locations (31%)
Official establishments
20
All fitness and recreational sports centers · −20.0% since 2019
Household spending a year
$66.7M
On memberships, classes and admissions · $797 a household
Spending per listing
$1.3M
In line with the U.S.
Listings per 10k households
6.1
20% below the U.S.
Population, 2025
239,593
+9.4% since 2020

See the gyms around any address in Clay County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 51 gyms in Clay County. Chain locations make up 31% of them, against 28% across the U.S. That is 6.1 per 10,000 households, 20% below the U.S. rate of 7.6.

At $797 per household (19% below the U.S. average), households in Clay County spend about $66.7M a year on memberships, classes and admissions. That works out to $1.3M per gym, in line with the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

Official counts show 20 businesses with payroll classed as fitness and recreational sports centers in Clay County in 2023, down 20.0% from 2019. That is one for every 4,185 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 4 SBA-backed loans worth $2.1M have gone to businesses classed as fitness and recreational sports centers in Clay County.

Population estimates put the population change in Clay County from 2020 to 2025 at +9.4%, faster than the U.S. (+3.1%). Clay County scores 69 (upper middle) on the Groundwork market score for gyms, ranking #258 of 1,792 scored counties and #6 of 50 scored counties in Florida. That puts it in the top quarter of counties.

How Clay County compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Clay County, FL compared with Florida and the U.S.
MeasureClay CountyFloridaU.S.
Listings per 10k households6.18.07.6
Spending per listing$1.3M$951K$1.3M
Households per official establishment (all fitness and recreational sports centers)4,1853,1363,109
Official establishment growth, 2019–2023−20.0%+10.4%+5.8%
Population growth, 2020–2025+9.4%+8.7%+3.1%
Spending per household on memberships, classes and admissions$797$764$983
Median household income$87,820$74,568$80,734
Groundwork market score6940

Official counts and lending

Businesses

Official establishments, 2019 to 2023
25 → 20All fitness and recreational sports centers · −20.0% over the period
Employees, 2023
341
Annual payroll, 2023
$4.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
5116 chain locations
Listings at the U.S. rate for this spending
51The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$2.1M

SBA-backed loans to businesses classed as fitness and recreational sports centers in Clay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Clay County

Population, 2025 estimate
239,593+9.4% since 2020
Households
83,707
Median age
41.3
Homes lived in by their owners
76%
Vehicles per household
2.0
Land area
605 sq. mi.
People per square mile
376
Median household income
$87,820+33.6% vs. 2015–2019, before inflation
Average household income
$105,935
Median home value
$312,500
Jobs located here
60,502
Daytime population
185,545Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Clay County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Florida for gyms, numbered among those based in Florida, with Clay County marked.

Top counties in Florida

Counties in Florida ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sumter County, FL87172.4$2.9M+21.1%#22 of 1,792
2Citrus County, FL78243.4$1.7M+11.1%#90 of 1,792
3Flagler County, FL75275.1$1.5M+21.0%#136 of 1,792
4Charlotte County, FL74455.0$1.3M+15.5%#154 of 1,792
5Polk County, FL701424.9$1.3M+19.8%#237 of 1,792
6Clay County, FL69516.1$1.3M+9.4%#258 of 1,792
7Nassau County, FL69317.9$1.1M+17.4%#260 of 1,792
8Lake County, FL67965.8$1.2M+18.1%#304 of 1,792
9Collier County, FL661247.5$1.3M+10.6%#331 of 1,792
10Bay County, FL66476.0$1.2M+17.2%#333 of 1,792

Other business types in Clay County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Clay County, FL?

There are 51 gyms on map listings in Clay County as of September 2026. 16 of them (31%) are chain locations. The listings count gyms and fitness centers. Official counts show 20 businesses with payroll classed as fitness and recreational sports centers in 2023, down 20.0% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in Clay County, FL spend on memberships, classes and admissions?

About $66.7M a year, or $797 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 51 gyms on map listings, it comes to $1.3M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 83,707 households in Clay County and national spending patterns by income.

How does Clay County, FL compare with the U.S. for gyms?

Clay County has 6.1 gyms per 10,000 households, 20% below the U.S. rate of 7.6. Spending per gym is $1.3M, in line with the U.S. figure of $1.3M. The count on map listings matches the U.S. ratio of gyms to household spending. There is one business with payroll in the industry for every 4,185 households, against one for every 3,109 across the U.S. The official count fell 20.0% from 2019 to 2023, against +5.8% for the U.S.

How fast is Clay County, FL growing?

Population estimates put Clay County at 239,593 people in 2025, up 9.4% since 2020, faster than the U.S. (+3.1%). It has 83,707 households. The median household income in Clay County is $87,820 a year, 9% above the U.S. median of $80,734. That rose 33.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Clay County scores 69 for gyms (upper middle), #258 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Clay County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Clay County

Screening a site or an acquisition in Clay County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.