Fitness and classes · County · Florida
Gyms in Bay County, FL
The gyms in Bay County, FL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #333 of 1,792 scored counties
#10 of 50 scored counties in Florida
- Listings
- 47
- 12 chain locations (26%)
- Official establishments
- 17
- All fitness and recreational sports centers
- Household spending a year
- $56.6M
- On memberships, classes and admissions · $719 a household
- Spending per listing
- $1.2M
- 7% below the U.S.
- Listings per 10k households
- 6.0
- 21% below the U.S.
- Population, 2025
- 204,479
- +17.2% since 2020
See the gyms around any address in Bay County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Bay County comes to about $56.6M a year: $719 per household, 27% below the U.S. average. Spread across 47 gyms, that is $1.2M per gym, 7% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
Bay County has 47 gyms on map listings as of September 2026. Chain locations make up 26% of them, against 28% across the U.S. Per 10,000 households, that is 6.0, 21% below the U.S. rate of 7.6.
The official count of businesses with payroll classed as fitness and recreational sports centers in Bay County was 17 in 2023. That is one for every 4,634 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 5 SBA-backed loans worth $1.7M have gone to businesses classed as fitness and recreational sports centers in Bay County.
Between 2020 and 2025, the population of Bay County grew 17.2%, faster than the U.S. (+3.1%). Bay County scores 66 (upper middle) on the Groundwork market score for gyms, ranking #333 of 1,792 scored counties and #10 of 50 scored counties in Florida. That puts it in the top quarter of counties.
How Bay County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bay County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.0 | 8.0 | 7.6 |
| Spending per listing | $1.2M | $951K | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 4,634 | 3,136 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +10.4% | +5.8% |
| Population growth, 2020–2025 | +17.2% | +8.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $719 | $764 | $983 |
| Median household income | $73,533 | $74,568 | $80,734 |
| Groundwork market score | 66 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 17All fitness and recreational sports centers
- Employees, 2023
- 146
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4712 chain locations
- Listings at the U.S. rate for this spending
- 44The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $1.7M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Bay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Bay County
- Population, 2025 estimate
- 204,479+17.2% since 2020
- Households
- 78,778
- Median age
- 41.4
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 759 sq. mi.
- People per square mile
- 246
- Median household income
- $73,533+35.4% vs. 2015–2019, before inflation
- Average household income
- $96,618
- Median home value
- $310,500
- Jobs located here
- 79,343
- Daytime population
- 189,844Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Florida
Every Florida market ranked →The highest-scoring counties in Florida for gyms, numbered among those based in Florida, with Bay County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 87 | 17 | 2.4 | $2.9M | +21.1% | #22 of 1,792 |
| 2Citrus County, FL | 78 | 24 | 3.4 | $1.7M | +11.1% | #90 of 1,792 |
| 3Flagler County, FL | 75 | 27 | 5.1 | $1.5M | +21.0% | #136 of 1,792 |
| 4Charlotte County, FL | 74 | 45 | 5.0 | $1.3M | +15.5% | #154 of 1,792 |
| 5Polk County, FL | 70 | 142 | 4.9 | $1.3M | +19.8% | #237 of 1,792 |
| 6Clay County, FL | 69 | 51 | 6.1 | $1.3M | +9.4% | #258 of 1,792 |
| 7Nassau County, FL | 69 | 31 | 7.9 | $1.1M | +17.4% | #260 of 1,792 |
| 8Lake County, FL | 67 | 96 | 5.8 | $1.2M | +18.1% | #304 of 1,792 |
| 9Collier County, FL | 66 | 124 | 7.5 | $1.3M | +10.6% | #331 of 1,792 |
| 10Bay County, FL | 66 | 47 | 6.0 | $1.2M | +17.2% | #333 of 1,792 |
Other business types in Bay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Bay County, FL?
Map listings as of September 2026 show 47 gyms in Bay County. 12 of them (26%) are chain locations. The listings count gyms and fitness centers. Official counts show 17 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Bay County, FL spend on memberships, classes and admissions?
About $56.6M a year, or $719 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 47 gyms on map listings, it comes to $1.2M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 78,778 households in Bay County and national spending patterns by income.
How does Bay County, FL compare with the U.S. for gyms?
Bay County has 6.0 gyms per 10,000 households, 21% below the U.S. rate of 7.6. Spending per gym is $1.2M, 7% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Bay County would have about 44, against 47 on map listings. There is one business with payroll in the industry for every 4,634 households, against one for every 3,109 across the U.S.
How fast is Bay County, FL growing?
Population estimates put Bay County at 204,479 people in 2025, up 17.2% since 2020, faster than the U.S. (+3.1%). It has 78,778 households. Median household income in Bay County is $73,533, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bay County scores 66 for gyms (upper middle), #333 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bay County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Bay County
Screening a site or an acquisition in Bay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.