Groundwork

Fitness and classes · Metro area · Florida

Gyms in the Pensacola-Ferry Pass-Brent, FL metro area

How the Pensacola-Ferry Pass-Brent, FL metro area compares with other metro areas and the U.S. for gyms: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #250 of 387 scored metro areas
#15 of 22 scored metro areas based in Florida

Listings
163
42 chain locations (26%)
Official establishments
53
All fitness and recreational sports centers · 0.0% since 2019
Household spending a year
$148.4M
On memberships, classes and admissions · $736 a household
Spending per listing
$910K
30% below the U.S.
Listings per 10k households
8.1
7% above the U.S.
Population, 2025
544,949
+6.5% since 2020

See the gyms around any address in the Pensacola-Ferry Pass-Brent metro area

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pensacola-Ferry Pass-Brent metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 163 gyms in the Pensacola-Ferry Pass-Brent metro area. 42 of them (26%) are chain locations, against 28% across the U.S. That is 8.1 per 10,000 households, 7% above the U.S. rate of 7.6.

At $736 per household (25% below the U.S. average), households in the Pensacola-Ferry Pass-Brent metro area spend about $148.4M a year on memberships, classes and admissions. Spread across 163 gyms, that is $910K per gym, 30% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

The official count of businesses with payroll classed as fitness and recreational sports centers in the Pensacola-Ferry Pass-Brent metro area was 53 in 2023, unchanged from 2019. That is one for every 3,804 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 8 SBA-backed loans worth $5.1M have gone to businesses classed as fitness and recreational sports centers in the Pensacola-Ferry Pass-Brent metro area.

Population estimates show the Pensacola-Ferry Pass-Brent metro area grew 6.5% from 2020 to 2025, faster than the U.S. (+3.1%). The Pensacola-Ferry Pass-Brent metro area scores 45 (lower middle) on the Groundwork market score for gyms, ranking #250 of 387 scored metro areas and #15 of 22 scored metro areas based in Florida.

How the Pensacola-Ferry Pass-Brent metro area compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Pensacola-Ferry Pass-Brent, FL metro area compared with Florida and the U.S.
MeasurePensacola-Ferry Pass-Brent metro areaFloridaU.S.
Listings per 10k households8.18.07.6
Spending per listing$910K$951K$1.3M
Households per official establishment (all fitness and recreational sports centers)3,8043,1363,109
Official establishment growth, 2019–20230.0%+10.4%+5.8%
Population growth, 2020–2025+6.5%+8.7%+3.1%
Spending per household on memberships, classes and admissions$736$764$983
Median household income$75,967$74,568$80,734
Groundwork market score4540

Official counts and lending

Businesses

Official establishments, 2019 to 2023
53All fitness and recreational sports centers · 0.0% over the period
Employees, 2023
630
Annual payroll, 2023
$10.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
16342 chain locations
Listings at the U.S. rate for this spending
114The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
8
Amount
$5.1M

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Pensacola-Ferry Pass-Brent metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in the Pensacola-Ferry Pass-Brent metro area

Population, 2025 estimate
544,949+6.5% since 2020
Households
201,632
Median age
39.8
Homes lived in by their owners
70%
Vehicles per household
1.9
Land area
1,669 sq. mi.
People per square mile
314
Median household income
$75,967+35.6% vs. 2015–2019, before inflation
Average household income
$99,236
Median home value
$286,000
Jobs located here
205,446
Daytime population
517,822Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Pensacola-Ferry Pass-Brent metro area?

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The highest-scoring metro areas in Florida for gyms, numbered among those based in Florida, with the Pensacola-Ferry Pass-Brent metro area marked.

Top metro areas in Florida

Metro areas in Florida ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wildwood-The Villages, FL86172.4$2.9M+21.1%#3 of 387
2Homosassa Springs, FL76243.4$1.7M+11.1%#18 of 387
3Punta Gorda, FL73455.0$1.3M+15.5%#28 of 387
4Lakeland-Winter Haven, FL691424.9$1.3M+19.8%#43 of 387
5Panama City-Panama City Beach, FL66505.7$1.2M+15.7%#63 of 387
6Naples-Marco Island, FL631247.5$1.3M+10.6%#79 of 387
7Ocala, FL61835.0$1.1M+17.3%#96 of 387
8Cape Coral-Fort Myers, FL602246.8$1.1M+14.4%#105 of 387
9Palm Bay-Melbourne-Titusville, FL551837.1$1.1M+9.1%#147 of 387
10Sebring, FL51255.3$1M+9.7%#186 of 387
15Pensacola-Ferry Pass-Brent, FL451638.1$910K+6.5%#250 of 387

Other business types in the Pensacola-Ferry Pass-Brent metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in the Pensacola-Ferry Pass-Brent, FL metro area?

There are 163 gyms on map listings in the Pensacola-Ferry Pass-Brent metro area as of September 2026. 42 of them (26%) are chain locations. The listings count gyms and fitness centers. Official counts show 53 businesses with payroll classed as fitness and recreational sports centers in 2023, unchanged from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in the Pensacola-Ferry Pass-Brent, FL metro area spend on memberships, classes and admissions?

About $148.4M a year, or $736 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 163 gyms on map listings, it comes to $910K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 201,632 households in the Pensacola-Ferry Pass-Brent metro area and national spending patterns by income.

How does the Pensacola-Ferry Pass-Brent, FL metro area compare with the U.S. for gyms?

The Pensacola-Ferry Pass-Brent metro area has 8.1 gyms per 10,000 households, 7% above the U.S. rate of 7.6. Spending per gym is $910K, 30% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, the Pensacola-Ferry Pass-Brent metro area would have about 114, against 163 on map listings. There is one business with payroll in the industry for every 3,804 households, against one for every 3,109 across the U.S. The official count held level from 2019 to 2023, against +5.8% for the U.S.

How fast is the Pensacola-Ferry Pass-Brent, FL metro area growing?

Population estimates put the Pensacola-Ferry Pass-Brent metro area at 544,949 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 201,632 households. The median household income in the Pensacola-Ferry Pass-Brent metro area is $75,967 a year, 6% below the U.S. median of $80,734. That rose 35.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pensacola-Ferry Pass-Brent metro area scores 45 for gyms (lower middle), #250 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Pensacola-Ferry Pass-Brent metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in the Pensacola-Ferry Pass-Brent metro area

Screening a site or an acquisition in the Pensacola-Ferry Pass-Brent metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Pensacola-Ferry Pass-Brent metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.