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Fitness and classes · Metro area · Florida

Gyms in the Tallahassee, FL metro area

Competitor counts, household spending and official business counts for gyms in the Tallahassee, FL metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 29 out of 100: Lower middle

Ranked #352 of 387 scored metro areas
#22 of 22 scored metro areas based in Florida

Listings
119
36 chain locations (30%)
Official establishments
54
All fitness and recreational sports centers · +26.8% since 2019
Household spending a year
$106.6M
On memberships, classes and admissions · $675 a household
Spending per listing
$896K
31% below the U.S.
Listings per 10k households
7.5
In line with the U.S.
Population, 2025
397,442
+3.1% since 2020

See the gyms around any address in the Tallahassee metro area

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Tallahassee metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For gyms, the Tallahassee metro area has a Groundwork market score of 29 (lower middle): #352 of 387 scored metro areas and #22 of 22 scored metro areas based in Florida. That puts it in the bottom quarter of metro areas.

At $675 per household (31% below the U.S. average), households in the Tallahassee metro area spend about $106.6M a year on memberships, classes and admissions. Spread across 119 gyms, that is $896K per gym, 31% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

The Tallahassee metro area has 119 gyms on map listings as of September 2026. 36 of them (30%) are chain locations, against 28% across the U.S. That is 7.5 per 10,000 households, in line with the U.S. rate of 7.6.

In 2023, official counts showed 54 businesses with payroll in the Tallahassee metro area classed as fitness and recreational sports centers, up 26.8% from 2019. That is one for every 2,925 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 9 SBA-backed loans worth $3.5M have gone to businesses classed as fitness and recreational sports centers in the Tallahassee metro area. Between 2020 and 2025, the population of the Tallahassee metro area grew 3.1%, in step with the U.S. (+3.1%).

How the Tallahassee metro area compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Tallahassee, FL metro area compared with Florida and the U.S.
MeasureTallahassee metro areaFloridaU.S.
Listings per 10k households7.58.07.6
Spending per listing$896K$951K$1.3M
Households per official establishment (all fitness and recreational sports centers)2,9253,1363,109
Official establishment growth, 2019–2023+26.8%+10.4%+5.8%
Population growth, 2020–2025+3.1%+8.7%+3.1%
Spending per household on memberships, classes and admissions$675$764$983
Median household income$65,261$74,568$80,734
Groundwork market score2940

Official counts and lending

Businesses

Official establishments, 2019 to 2023
54All fitness and recreational sports centers · +26.8% over the period
Employees, 2023
620
Annual payroll, 2023
$10.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
11936 chain locations
Listings at the U.S. rate for this spending
82The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
9
Amount
$3.5M

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Tallahassee metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in the Tallahassee metro area

Population, 2025 estimate
397,442+3.1% since 2020
Households
157,965
Median age
37.9
Homes lived in by their owners
58%
Vehicles per household
1.7
Land area
2,389 sq. mi.
People per square mile
164
Median household income
$65,261+25.8% vs. 2015–2019, before inflation
Average household income
$91,224
Median home value
$276,000
Jobs located here
196,532
Daytime population
422,683Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Tallahassee metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of the Tallahassee metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring metro areas in Florida for gyms, numbered among those based in Florida, with the Tallahassee metro area marked.

Top metro areas in Florida

Metro areas in Florida ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wildwood-The Villages, FL86172.4$2.9M+21.1%#3 of 387
2Homosassa Springs, FL76243.4$1.7M+11.1%#18 of 387
3Punta Gorda, FL73455.0$1.3M+15.5%#28 of 387
4Lakeland-Winter Haven, FL691424.9$1.3M+19.8%#43 of 387
5Panama City-Panama City Beach, FL66505.7$1.2M+15.7%#63 of 387
6Naples-Marco Island, FL631247.5$1.3M+10.6%#79 of 387
7Ocala, FL61835.0$1.1M+17.3%#96 of 387
8Cape Coral-Fort Myers, FL602246.8$1.1M+14.4%#105 of 387
9Palm Bay-Melbourne-Titusville, FL551837.1$1.1M+9.1%#147 of 387
10Sebring, FL51255.3$1M+9.7%#186 of 387
22Tallahassee, FL291197.5$896K+3.1%#352 of 387

Other business types in the Tallahassee metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in the Tallahassee, FL metro area?

Map listings as of September 2026 show 119 gyms in the Tallahassee metro area. 36 of them (30%) are chain locations. The listings count gyms and fitness centers. Official counts show 54 businesses with payroll classed as fitness and recreational sports centers in 2023, up 26.8% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in the Tallahassee, FL metro area spend on memberships, classes and admissions?

About $106.6M a year, or $675 per household. That is 31% below the U.S. average (an index of 69, where 100 is the U.S. average). Spread across the 119 gyms on map listings, it comes to $896K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 157,965 households in the Tallahassee metro area and national spending patterns by income.

How does the Tallahassee, FL metro area compare with the U.S. for gyms?

The Tallahassee metro area has 7.5 gyms per 10,000 households, in line with the U.S. rate of 7.6. Spending per gym is $896K, 31% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Tallahassee metro area would have about 82, against 119 on map listings. There is one business with payroll in the industry for every 2,925 households, against one for every 3,109 across the U.S. The official count rose 26.8% from 2019 to 2023, against +5.8% for the U.S.

How fast is the Tallahassee, FL metro area growing?

Population estimates put the Tallahassee metro area at 397,442 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 157,965 households. Median household income in the Tallahassee metro area is $65,261, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Tallahassee metro area scores 29 for gyms (lower middle), #352 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Tallahassee metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in the Tallahassee metro area

Screening a site or an acquisition in the Tallahassee metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Tallahassee metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.