Fitness and classes · County · Florida
Gyms in Santa Rosa County, FL
Competitor counts, household spending and official business counts for gyms in Santa Rosa County, FL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #470 of 1,792 scored counties
#15 of 50 scored counties in Florida
- Listings
- 56
- 13 chain locations (23%)
- Official establishments
- 20
- All fitness and recreational sports centers · 0.0% since 2019
- Household spending a year
- $61.8M
- On memberships, classes and admissions · $851 a household
- Spending per listing
- $1.1M
- 15% below the U.S.
- Listings per 10k households
- 7.7
- In line with the U.S.
- Population, 2025
- 211,115
- +11.7% since 2020
See the gyms around any address in Santa Rosa County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Rosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $851 per household (13% below the U.S. average), households in Santa Rosa County spend about $61.8M a year on memberships, classes and admissions. Spread across 56 gyms, that is $1.1M per gym, 15% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
Santa Rosa County has 56 gyms on map listings as of September 2026. 13 of them (23%) are chain locations, against 28% across the U.S. That is 7.7 per 10,000 households, in line with the U.S. rate of 7.6.
In 2023, official counts showed 20 businesses with payroll in Santa Rosa County classed as fitness and recreational sports centers, unchanged from 2019. That is one for every 3,630 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 3 SBA-backed loans worth $1.2M have gone to businesses classed as fitness and recreational sports centers in Santa Rosa County.
Population estimates put the population change in Santa Rosa County from 2020 to 2025 at +11.7%, faster than the U.S. (+3.1%). Santa Rosa County scores 62 (upper middle) on the Groundwork market score for gyms, ranking #470 of 1,792 scored counties and #15 of 50 scored counties in Florida.
How Santa Rosa County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Rosa County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.7 | 8.0 | 7.6 |
| Spending per listing | $1.1M | $951K | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,630 | 3,136 | 3,109 |
| Official establishment growth, 2019–2023 | 0.0% | +10.4% | +5.8% |
| Population growth, 2020–2025 | +11.7% | +8.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $851 | $764 | $983 |
| Median household income | $91,922 | $74,568 | $80,734 |
| Groundwork market score | 62 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20 → 20All fitness and recreational sports centers · 0.0% over the period
- Employees, 2023
- 218
- Annual payroll, 2023
- $3.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5613 chain locations
- Listings at the U.S. rate for this spending
- 48The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.2M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Santa Rosa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Santa Rosa County
- Population, 2025 estimate
- 211,115+11.7% since 2020
- Households
- 72,605
- Median age
- 40.9
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.1
- Land area
- 1,012 sq. mi.
- People per square mile
- 196
- Median household income
- $91,922+35.3% vs. 2015–2019, before inflation
- Average household income
- $114,225
- Median home value
- $329,800
- Jobs located here
- 45,310
- Daytime population
- 165,759Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Santa Rosa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Santa Rosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Florida
Every Florida market ranked →The highest-scoring counties in Florida for gyms, numbered among those based in Florida, with Santa Rosa County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 87 | 17 | 2.4 | $2.9M | +21.1% | #22 of 1,792 |
| 2Citrus County, FL | 78 | 24 | 3.4 | $1.7M | +11.1% | #90 of 1,792 |
| 3Flagler County, FL | 75 | 27 | 5.1 | $1.5M | +21.0% | #136 of 1,792 |
| 4Charlotte County, FL | 74 | 45 | 5.0 | $1.3M | +15.5% | #154 of 1,792 |
| 5Polk County, FL | 70 | 142 | 4.9 | $1.3M | +19.8% | #237 of 1,792 |
| 6Clay County, FL | 69 | 51 | 6.1 | $1.3M | +9.4% | #258 of 1,792 |
| 7Nassau County, FL | 69 | 31 | 7.9 | $1.1M | +17.4% | #260 of 1,792 |
| 8Lake County, FL | 67 | 96 | 5.8 | $1.2M | +18.1% | #304 of 1,792 |
| 9Collier County, FL | 66 | 124 | 7.5 | $1.3M | +10.6% | #331 of 1,792 |
| 10Bay County, FL | 66 | 47 | 6.0 | $1.2M | +17.2% | #333 of 1,792 |
| 15Santa Rosa County, FL | 62 | 56 | 7.7 | $1.1M | +11.7% | #470 of 1,792 |
Other business types in Santa Rosa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Santa Rosa County, FL?
Map listings as of September 2026 show 56 gyms in Santa Rosa County. 13 of them (23%) are chain locations. The listings count gyms and fitness centers. Official counts show 20 businesses with payroll classed as fitness and recreational sports centers in 2023, unchanged from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Santa Rosa County, FL spend on memberships, classes and admissions?
About $61.8M a year, or $851 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 56 gyms on map listings, it comes to $1.1M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 72,605 households in Santa Rosa County and national spending patterns by income.
How does Santa Rosa County, FL compare with the U.S. for gyms?
Santa Rosa County has 7.7 gyms per 10,000 households, in line with the U.S. rate of 7.6. Spending per gym is $1.1M, 15% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Santa Rosa County would have about 48, against 56 on map listings. There is one business with payroll in the industry for every 3,630 households, against one for every 3,109 across the U.S. The official count held level from 2019 to 2023, against +5.8% for the U.S.
How fast is Santa Rosa County, FL growing?
Population estimates put Santa Rosa County at 211,115 people in 2025, up 11.7% since 2020, faster than the U.S. (+3.1%). It has 72,605 households. Median household income in Santa Rosa County is $91,922, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Rosa County scores 62 for gyms (upper middle), #470 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Santa Rosa County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Santa Rosa County
Screening a site or an acquisition in Santa Rosa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Santa Rosa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.