Fitness and classes · County · Colorado
Gyms in Pitkin County, CO
The gyms in Pitkin County, CO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,256 of 1,792 scored counties
#26 of 32 scored counties in Colorado
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- 8
- All fitness and recreational sports centers
- Household spending a year
- $13.8M
- On memberships, classes and admissions · $1,502 a household
- Spending per listing
- $1.2M
- 11% below the U.S.
- Listings per 10k households
- 13.0
- 71% above the U.S.
- Population, 2025
- 16,625
- −4.2% since 2020
See the gyms around any address in Pitkin County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pitkin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Pitkin County comes to about $13.8M a year: $1,502 per household, 53% above the U.S. average. Spread across 12 gyms, that is $1.2M per gym, 11% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 12 gyms on map listings in Pitkin County as of September 2026. One of them (8%) is a chain location, against 28% across the U.S. Per 10,000 households, that is 13.0, 71% above the U.S. rate of 7.6.
The official count of businesses with payroll classed as fitness and recreational sports centers in Pitkin County was 8 in 2023. That is one for every 1,152 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
Population estimates show Pitkin County declined 4.2% from 2020 to 2025, against +3.1% for the U.S. For gyms, Pitkin County has a Groundwork market score of 39 (lower middle): #1,256 of 1,792 scored counties and #26 of 32 scored counties in Colorado.
How Pitkin County compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pitkin County | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.0 | 8.5 | 7.6 |
| Spending per listing | $1.2M | $1.6M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 1,152 | 2,443 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +10.5% | +5.8% |
| Population growth, 2020–2025 | −4.2% | +3.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,502 | $1,337 | $983 |
| Median household income | $102,645 | $95,470 | $80,734 |
| Groundwork market score | 39 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 8All fitness and recreational sports centers
- Employees, 2023
- 59
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Pitkin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Pitkin County
- Population, 2025 estimate
- 16,625−4.2% since 2020
- Households
- 9,215
- Median age
- 47.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 971 sq. mi.
- People per square mile
- 17
- Median household income
- $102,645+30.0% vs. 2015–2019, before inflation
- Average household income
- $192,754
- Median home value
- $1,139,100
- Jobs located here
- 18,787
- Daytime population
- 24,636Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pitkin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Pitkin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Colorado
Every Colorado market ranked →The highest-scoring counties in Colorado for gyms, numbered among those based in Colorado, with Pitkin County marked.
Top counties in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Elbert County, CO | 99 | 6 | 6.0 | $2.9M | +16.5% | #1 of 1,792 |
| 2Weld County, CO | 87 | 78 | 6.3 | $2M | +14.2% | #26 of 1,792 |
| 3Adams County, CO | 84 | 111 | 5.9 | $2.1M | +6.6% | #40 of 1,792 |
| 4Montrose County, CO | 79 | 10 | 5.5 | $1.7M | +4.1% | #79 of 1,792 |
| 5Douglas County, CO | 74 | 115 | 8.2 | $2.4M | +10.9% | #139 of 1,792 |
| 6Grand County, CO | 73 | 7 | 9.4 | $1.2M | +4.8% | #175 of 1,792 |
| 7El Paso County, CO | 71 | 222 | 7.7 | $1.6M | +3.2% | #205 of 1,792 |
| 8Montezuma County, CO | 71 | 7 | 6.2 | $1.4M | +3.0% | #211 of 1,792 |
| 9Pueblo County, CO | 68 | 45 | 6.6 | $1.3M | +0.6% | #277 of 1,792 |
| 10Delta County, CO | 66 | 8 | 6.2 | $1.3M | +3.6% | #326 of 1,792 |
| 26Pitkin County, CO | 39 | 12 | 13.0 | $1.2M | −4.2% | #1,256 of 1,792 |
Other business types in Pitkin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Pitkin County, CO?
As of September 2026, map listings count 12 gyms in Pitkin County. One of them (8%) is a chain location. The listings count gyms and fitness centers. Official counts show 8 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Pitkin County, CO spend on memberships, classes and admissions?
About $13.8M a year, or $1,502 per household. That is 53% above the U.S. average (an index of 153, where 100 is the U.S. average). Spread across the 12 gyms on map listings, it comes to $1.2M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 9,215 households in Pitkin County and national spending patterns by income.
How does Pitkin County, CO compare with the U.S. for gyms?
Pitkin County has 13.0 gyms per 10,000 households, 71% above the U.S. rate of 7.6. Spending per gym is $1.2M, 11% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Pitkin County would have about 11, against 12 on map listings. There is one business with payroll in the industry for every 1,152 households, against one for every 3,109 across the U.S.
How fast is Pitkin County, CO growing?
Population estimates put Pitkin County at 16,625 people in 2025, down 4.2% since 2020, against +3.1% for the U.S. It has 9,215 households. Median household income in Pitkin County is $102,645, 27% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pitkin County scores 39 for gyms (lower middle), #1,256 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pitkin County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Pitkin County
Screening a site or an acquisition in Pitkin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pitkin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.