Groundwork

Fitness and classes · Metro area · Colorado

Gyms in the Greeley, CO metro area

How the Greeley, CO metro area compares with other metro areas and the U.S. for gyms: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 89 out of 100: High

Ranked #1 of 387 scored metro areas
#1 of 7 scored metro areas based in Colorado

Listings
78
21 chain locations (27%)
Official establishments
31
All fitness and recreational sports centers
Household spending a year
$155.4M
On memberships, classes and admissions · $1,250 a household
Spending per listing
$2M
53% above the U.S.
Listings per 10k households
6.3
17% below the U.S.
Population, 2025
378,426
+14.2% since 2020

See the gyms around any address in the Greeley metro area

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Greeley metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For gyms, the Greeley metro area has a Groundwork market score of 89 (high): #1 of 387 scored metro areas and #1 of 7 scored metro areas based in Colorado. That puts it in the top 10% of metro areas for gyms.

At $1,250 per household (27% above the U.S. average), households in the Greeley metro area spend about $155.4M a year on memberships, classes and admissions. Spread across 78 gyms, that is $2M per gym, 53% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

The Greeley metro area has 78 gyms on map listings as of September 2026. 21 of them (27%) are chain locations, against 28% across the U.S. That is 6.3 per 10,000 households, 17% below the U.S. rate of 7.6.

In 2023, official counts showed 31 businesses with payroll in the Greeley metro area classed as fitness and recreational sports centers. That is one for every 4,009 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 9 SBA-backed loans worth $4.7M have gone to businesses classed as fitness and recreational sports centers in the Greeley metro area. Between 2020 and 2025, the population of the Greeley metro area grew 14.2%, faster than the U.S. (+3.1%).

How the Greeley metro area compares

The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Greeley, CO metro area compared with Colorado and the U.S.
MeasureGreeley metro areaColoradoU.S.
Listings per 10k households6.38.57.6
Spending per listing$2M$1.6M$1.3M
Households per official establishment (all fitness and recreational sports centers)4,0092,4433,109
Official establishment growth, 2019–2023n/a+10.5%+5.8%
Population growth, 2020–2025+14.2%+3.9%+3.1%
Spending per household on memberships, classes and admissions$1,250$1,337$983
Median household income$97,097$95,470$80,734
Groundwork market score8965

Official counts and lending

Businesses

Official establishments, 2019 to 2023
31All fitness and recreational sports centers
Employees, 2023
247
Annual payroll, 2023
$3.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
7821 chain locations
Listings at the U.S. rate for this spending
119The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
9
Amount
$4.7M

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Greeley metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in the Greeley metro area

Population, 2025 estimate
378,426+14.2% since 2020
Households
124,287
Median age
36.5
Homes lived in by their owners
76%
Vehicles per household
2.2
Land area
3,985 sq. mi.
People per square mile
88
Median household income
$97,097+31.0% vs. 2015–2019, before inflation
Average household income
$118,627
Median home value
$471,700
Jobs located here
109,846
Daytime population
273,612Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Greeley metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of the Greeley metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring metro areas in Colorado for gyms, numbered among those based in Colorado, with the Greeley metro area marked.

Top metro areas in Colorado

Metro areas in Colorado ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Greeley, CO89786.3$2M+14.2%#1 of 387
2Colorado Springs, CO712257.4$1.6M+3.1%#34 of 387
3Denver-Aurora-Centennial, CO671,0698.8$1.7M+4.1%#52 of 387
4Pueblo, CO65456.6$1.3M+0.6%#65 of 387
5Fort Collins-Loveland, CO631328.6$1.5M+4.8%#73 of 387
6Grand Junction, CO63548.2$1.2M+4.4%#81 of 387
7Boulder, CO4715811.5$1.3M−0.7%#222 of 387

Other business types in the Greeley metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in the Greeley, CO metro area?

Map listings as of September 2026 show 78 gyms in the Greeley metro area. 21 of them (27%) are chain locations. The listings count gyms and fitness centers. Official counts show 31 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in the Greeley, CO metro area spend on memberships, classes and admissions?

About $155.4M a year, or $1,250 per household. That is 27% above the U.S. average (an index of 127, where 100 is the U.S. average). Spread across the 78 gyms on map listings, it comes to $2M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 124,287 households in the Greeley metro area and national spending patterns by income.

How does the Greeley, CO metro area compare with the U.S. for gyms?

The Greeley metro area has 6.3 gyms per 10,000 households, 17% below the U.S. rate of 7.6. Spending per gym is $2M, 53% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Greeley metro area would have about 119, against 78 on map listings. There is one business with payroll in the industry for every 4,009 households, against one for every 3,109 across the U.S.

How fast is the Greeley, CO metro area growing?

Population estimates put the Greeley metro area at 378,426 people in 2025, up 14.2% since 2020, faster than the U.S. (+3.1%). It has 124,287 households. Median household income in the Greeley metro area is $97,097, 20% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Greeley metro area scores 89 for gyms (high), #1 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Greeley metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in the Greeley metro area

Screening a site or an acquisition in the Greeley metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Greeley metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.