Groundwork

Fitness and classes · Metro area · Colorado

Gyms in the Colorado Springs, CO metro area

The gyms in the Colorado Springs, CO metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 71 out of 100: Upper middle

Ranked #34 of 387 scored metro areas
#2 of 7 scored metro areas based in Colorado

Listings
225
71 chain locations (32%)
Official establishments
95
All fitness and recreational sports centers · +11.9% since 2019
Household spending a year
$370.8M
On memberships, classes and admissions · $1,228 a household
Spending per listing
$1.6M
27% above the U.S.
Listings per 10k households
7.4
3% below the U.S.
Population, 2025
781,796
+3.1% since 2020

See the gyms around any address in the Colorado Springs metro area

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Colorado Springs metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for gyms in the Colorado Springs metro area is 71 (upper middle), #34 of 387 scored metro areas and #2 of 7 scored metro areas based in Colorado. That puts it in the top 10% of metro areas for gyms.

As of September 2026, map listings count 225 gyms in the Colorado Springs metro area. Chain locations make up 32% of them, against 28% across the U.S. That comes to 7.4 for every 10,000 households, 3% below the U.S. rate of 7.6.

Household spending on memberships, classes and admissions in the Colorado Springs metro area comes to about $370.8M a year: $1,228 per household, 25% above the U.S. average. Spread across 225 gyms, that is $1.6M per gym, 27% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

Official counts show 95 businesses with payroll classed as fitness and recreational sports centers in the Colorado Springs metro area in 2023, up 11.9% from 2019. That is one for every 3,179 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 21 SBA-backed loans worth $12.2M have gone to businesses classed as fitness and recreational sports centers in the Colorado Springs metro area. Population estimates show the Colorado Springs metro area grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%).

How the Colorado Springs metro area compares

The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Colorado Springs, CO metro area compared with Colorado and the U.S.
MeasureColorado Springs metro areaColoradoU.S.
Listings per 10k households7.48.57.6
Spending per listing$1.6M$1.6M$1.3M
Households per official establishment (all fitness and recreational sports centers)3,1792,4433,109
Official establishment growth, 2019–2023+11.9%+10.5%+5.8%
Population growth, 2020–2025+3.1%+3.9%+3.1%
Spending per household on memberships, classes and admissions$1,228$1,337$983
Median household income$90,144$95,470$80,734
Groundwork market score7165

Official counts and lending

Businesses

Official establishments, 2019 to 2023
95All fitness and recreational sports centers · +11.9% over the period
Employees, 2023
1,771
Annual payroll, 2023
$31.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
22571 chain locations
Listings at the U.S. rate for this spending
285The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
21
Amount
$12.2M

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Colorado Springs metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in the Colorado Springs metro area

Population, 2025 estimate
781,796+3.1% since 2020
Households
302,050
Median age
37.5
Homes lived in by their owners
67%
Vehicles per household
2.0
Land area
2,684 sq. mi.
People per square mile
286
Median household income
$90,144+31.2% vs. 2015–2019, before inflation
Average household income
$116,390
Median home value
$461,800
Jobs located here
292,224
Daytime population
748,721Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Colorado Springs metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of the Colorado Springs metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring metro areas in Colorado for gyms, numbered among those based in Colorado, with the Colorado Springs metro area marked.

Top metro areas in Colorado

Metro areas in Colorado ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Greeley, CO89786.3$2M+14.2%#1 of 387
2Colorado Springs, CO712257.4$1.6M+3.1%#34 of 387
3Denver-Aurora-Centennial, CO671,0698.8$1.7M+4.1%#52 of 387
4Pueblo, CO65456.6$1.3M+0.6%#65 of 387
5Fort Collins-Loveland, CO631328.6$1.5M+4.8%#73 of 387
6Grand Junction, CO63548.2$1.2M+4.4%#81 of 387
7Boulder, CO4715811.5$1.3M−0.7%#222 of 387

Other business types in the Colorado Springs metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in the Colorado Springs, CO metro area?

The Colorado Springs metro area has 225 gyms on map listings as of September 2026. 71 of them (32%) are chain locations. The listings count gyms and fitness centers. Official counts show 95 businesses with payroll classed as fitness and recreational sports centers in 2023, up 11.9% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in the Colorado Springs, CO metro area spend on memberships, classes and admissions?

About $370.8M a year, or $1,228 per household. That is 25% above the U.S. average (an index of 125, where 100 is the U.S. average). Spread across the 225 gyms on map listings, it comes to $1.6M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 302,050 households in the Colorado Springs metro area and national spending patterns by income.

How does the Colorado Springs, CO metro area compare with the U.S. for gyms?

The Colorado Springs metro area has 7.4 gyms per 10,000 households, 3% below the U.S. rate of 7.6. Spending per gym is $1.6M, 27% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, the Colorado Springs metro area would have about 285, against 225 on map listings. There is one business with payroll in the industry for every 3,179 households, against one for every 3,109 across the U.S. The official count rose 11.9% from 2019 to 2023, against +5.8% for the U.S.

How fast is the Colorado Springs, CO metro area growing?

Population estimates put the Colorado Springs metro area at 781,796 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 302,050 households. The median household income in the Colorado Springs metro area is $90,144 a year, 12% above the U.S. median of $80,734. That rose 31.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Colorado Springs metro area scores 71 for gyms (upper middle), #34 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Colorado Springs metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in the Colorado Springs metro area

Screening a site or an acquisition in the Colorado Springs metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Colorado Springs metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.