Fitness and classes · County · Colorado
Gyms in La Plata County, CO
The gyms in La Plata County, CO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #758 of 1,792 scored counties
#23 of 32 scored counties in Colorado
- Listings
- 23
- 6 chain locations (26%)
- Official establishments
- 11
- All fitness and recreational sports centers
- Household spending a year
- $28.8M
- On memberships, classes and admissions · $1,179 a household
- Spending per listing
- $1.3M
- 4% below the U.S.
- Listings per 10k households
- 9.4
- 24% above the U.S.
- Population, 2025
- 56,898
- +2.2% since 2020
See the gyms around any address in La Plata County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of La Plata County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 23 gyms in La Plata County. Chain locations make up 26% of them, against 28% across the U.S. That comes to 9.4 for every 10,000 households, 24% above the U.S. rate of 7.6.
Households in La Plata County spend about $28.8M a year on memberships, classes and admissions, or $1,179 per household, 20% above the U.S. average. That works out to $1.3M per gym, 4% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
In 2023, official counts showed 11 businesses with payroll in La Plata County classed as fitness and recreational sports centers. That is one for every 2,216 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 4 SBA-backed loans worth $2M have gone to businesses classed as fitness and recreational sports centers in La Plata County.
Population estimates put the population change in La Plata County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%). The Groundwork market score for gyms in La Plata County is 54 (upper middle), #758 of 1,792 scored counties and #23 of 32 scored counties in Colorado.
How La Plata County compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | La Plata County | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.4 | 8.5 | 7.6 |
| Spending per listing | $1.3M | $1.6M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 2,216 | 2,443 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +10.5% | +5.8% |
| Population growth, 2020–2025 | +2.2% | +3.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,179 | $1,337 | $983 |
| Median household income | $86,056 | $95,470 | $80,734 |
| Groundwork market score | 54 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 11All fitness and recreational sports centers
- Employees, 2023
- 98
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 236 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $2M
SBA-backed loans to businesses classed as fitness and recreational sports centers in La Plata County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in La Plata County
- Population, 2025 estimate
- 56,898+2.2% since 2020
- Households
- 24,378
- Median age
- 43.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 1,690 sq. mi.
- People per square mile
- 33
- Median household income
- $86,056+25.3% vs. 2015–2019, before inflation
- Average household income
- $113,780
- Median home value
- $591,500
- Jobs located here
- 25,833
- Daytime population
- 57,893Residents who don’t work, plus everyone whose job is here
Looking at a specific site in La Plata County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of La Plata County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Colorado
Every Colorado market ranked →The highest-scoring counties in Colorado for gyms, numbered among those based in Colorado, with La Plata County marked.
Top counties in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Elbert County, CO | 99 | 6 | 6.0 | $2.9M | +16.5% | #1 of 1,792 |
| 2Weld County, CO | 87 | 78 | 6.3 | $2M | +14.2% | #26 of 1,792 |
| 3Adams County, CO | 84 | 111 | 5.9 | $2.1M | +6.6% | #40 of 1,792 |
| 4Montrose County, CO | 79 | 10 | 5.5 | $1.7M | +4.1% | #79 of 1,792 |
| 5Douglas County, CO | 74 | 115 | 8.2 | $2.4M | +10.9% | #139 of 1,792 |
| 6Grand County, CO | 73 | 7 | 9.4 | $1.2M | +4.8% | #175 of 1,792 |
| 7El Paso County, CO | 71 | 222 | 7.7 | $1.6M | +3.2% | #205 of 1,792 |
| 8Montezuma County, CO | 71 | 7 | 6.2 | $1.4M | +3.0% | #211 of 1,792 |
| 9Pueblo County, CO | 68 | 45 | 6.6 | $1.3M | +0.6% | #277 of 1,792 |
| 10Delta County, CO | 66 | 8 | 6.2 | $1.3M | +3.6% | #326 of 1,792 |
| 23La Plata County, CO | 54 | 23 | 9.4 | $1.3M | +2.2% | #758 of 1,792 |
Other business types in La Plata County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in La Plata County, CO?
There are 23 gyms on map listings in La Plata County as of September 2026. 6 of them (26%) are chain locations. The listings count gyms and fitness centers. Official counts show 11 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in La Plata County, CO spend on memberships, classes and admissions?
About $28.8M a year, or $1,179 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 23 gyms on map listings, it comes to $1.3M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 24,378 households in La Plata County and national spending patterns by income.
How does La Plata County, CO compare with the U.S. for gyms?
La Plata County has 9.4 gyms per 10,000 households, 24% above the U.S. rate of 7.6. Spending per gym is $1.3M, 4% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, La Plata County would have about 22, against 23 on map listings. There is one business with payroll in the industry for every 2,216 households, against one for every 3,109 across the U.S.
How fast is La Plata County, CO growing?
Population estimates put La Plata County at 56,898 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 24,378 households. The median household income in La Plata County is $86,056 a year, 7% above the U.S. median of $80,734. That rose 25.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. La Plata County scores 54 for gyms (upper middle), #758 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in La Plata County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in La Plata County
Screening a site or an acquisition in La Plata County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of La Plata County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.