Fitness and classes · County · Colorado
Gyms in Pueblo County, CO
The gyms in Pueblo County, CO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #277 of 1,792 scored counties
#9 of 32 scored counties in Colorado
- Listings
- 45
- 7 chain locations (16%)
- Official establishments
- 11
- All fitness and recreational sports centers
- Household spending a year
- $59.9M
- On memberships, classes and admissions · $874 a household
- Spending per listing
- $1.3M
- 2% above the U.S.
- Listings per 10k households
- 6.6
- 13% below the U.S.
- Population, 2025
- 169,277
- +0.6% since 2020
See the gyms around any address in Pueblo County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pueblo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $874 per household (11% below the U.S. average), households in Pueblo County spend about $59.9M a year on memberships, classes and admissions. That works out to $1.3M per gym, 2% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 45 gyms on map listings in Pueblo County as of September 2026. 7 of them (16%) are chain locations, against 28% across the U.S. That is 6.6 per 10,000 households, 13% below the U.S. rate of 7.6.
In 2023, official counts showed 11 businesses with payroll in Pueblo County classed as fitness and recreational sports centers. That is one for every 6,229 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 1 SBA-backed loan worth $20K has gone to businesses classed as fitness and recreational sports centers in Pueblo County.
Between 2020 and 2025, the population of Pueblo County grew 0.6%, slower than the U.S. (+3.1%). Pueblo County scores 68 (upper middle) on the Groundwork market score for gyms, ranking #277 of 1,792 scored counties and #9 of 32 scored counties in Colorado. That puts it in the top quarter of counties.
How Pueblo County compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pueblo County | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 8.5 | 7.6 |
| Spending per listing | $1.3M | $1.6M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 6,229 | 2,443 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +10.5% | +5.8% |
| Population growth, 2020–2025 | +0.6% | +3.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $874 | $1,337 | $983 |
| Median household income | $64,010 | $95,470 | $80,734 |
| Groundwork market score | 68 | 65 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 11All fitness and recreational sports centers
- Employees, 2023
- 275
- Annual payroll, 2023
- $3.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 457 chain locations
- Listings at the U.S. rate for this spending
- 46The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $20K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Pueblo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Pueblo County
- Population, 2025 estimate
- 169,277+0.6% since 2020
- Households
- 68,523
- Median age
- 41.0
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 2,387 sq. mi.
- People per square mile
- 71
- Median household income
- $64,010+36.8% vs. 2015–2019, before inflation
- Average household income
- $84,458
- Median home value
- $291,300
- Jobs located here
- 56,090
- Daytime population
- 161,514Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pueblo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Pueblo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Colorado
Every Colorado market ranked →The highest-scoring counties in Colorado for gyms, numbered among those based in Colorado, with Pueblo County marked.
Top counties in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Elbert County, CO | 99 | 6 | 6.0 | $2.9M | +16.5% | #1 of 1,792 |
| 2Weld County, CO | 87 | 78 | 6.3 | $2M | +14.2% | #26 of 1,792 |
| 3Adams County, CO | 84 | 111 | 5.9 | $2.1M | +6.6% | #40 of 1,792 |
| 4Montrose County, CO | 79 | 10 | 5.5 | $1.7M | +4.1% | #79 of 1,792 |
| 5Douglas County, CO | 74 | 115 | 8.2 | $2.4M | +10.9% | #139 of 1,792 |
| 6Grand County, CO | 73 | 7 | 9.4 | $1.2M | +4.8% | #175 of 1,792 |
| 7El Paso County, CO | 71 | 222 | 7.7 | $1.6M | +3.2% | #205 of 1,792 |
| 8Montezuma County, CO | 71 | 7 | 6.2 | $1.4M | +3.0% | #211 of 1,792 |
| 9Pueblo County, CO | 68 | 45 | 6.6 | $1.3M | +0.6% | #277 of 1,792 |
| 10Delta County, CO | 66 | 8 | 6.2 | $1.3M | +3.6% | #326 of 1,792 |
Other business types in Pueblo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Pueblo County, CO?
As of September 2026, map listings count 45 gyms in Pueblo County. 7 of them (16%) are chain locations. The listings count gyms and fitness centers. Official counts show 11 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Pueblo County, CO spend on memberships, classes and admissions?
About $59.9M a year, or $874 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 45 gyms on map listings, it comes to $1.3M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 68,523 households in Pueblo County and national spending patterns by income.
How does Pueblo County, CO compare with the U.S. for gyms?
Pueblo County has 6.6 gyms per 10,000 households, 13% below the U.S. rate of 7.6. Spending per gym is $1.3M, 2% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Pueblo County would have about 46, against 45 on map listings. There is one business with payroll in the industry for every 6,229 households, against one for every 3,109 across the U.S.
How fast is Pueblo County, CO growing?
Population estimates put Pueblo County at 169,277 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 68,523 households. Median household income in Pueblo County is $64,010, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pueblo County scores 68 for gyms (upper middle), #277 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pueblo County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Pueblo County
Screening a site or an acquisition in Pueblo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pueblo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.