Fitness and classes · Metro area · Minnesota
Gyms in the Rochester, MN metro area
How the Rochester, MN metro area compares with other metro areas and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #45 of 387 scored metro areas
#1 of 5 scored metro areas based in Minnesota
- Listings
- 67
- 21 chain locations (31%)
- Official establishments
- 27
- All fitness and recreational sports centers
- Household spending a year
- $103.8M
- On memberships, classes and admissions · $1,118 a household
- Spending per listing
- $1.5M
- 19% above the U.S.
- Listings per 10k households
- 7.2
- 5% below the U.S.
- Population, 2025
- 231,184
- +2.0% since 2020
See the gyms around any address in the Rochester metro area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in the Rochester metro area comes to about $103.8M a year: $1,118 per household, 14% above the U.S. average. That works out to $1.5M per gym, 19% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
The Rochester metro area has 67 gyms on map listings as of September 2026. Chain locations make up 31% of them, against 28% across the U.S. That comes to 7.2 for every 10,000 households, 5% below the U.S. rate of 7.6.
The official count of businesses with payroll classed as fitness and recreational sports centers in the Rochester metro area was 27 in 2023. That is one for every 3,440 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 3 SBA-backed loans worth $801K have gone to businesses classed as fitness and recreational sports centers in the Rochester metro area.
Population estimates show the Rochester metro area grew 2.0% from 2020 to 2025, slower than the U.S. (+3.1%). For gyms, the Rochester metro area has a Groundwork market score of 68 (upper middle): #45 of 387 scored metro areas and #1 of 5 scored metro areas based in Minnesota. That puts it in the top quarter of metro areas.
How the Rochester metro area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rochester metro area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.2 | 8.4 | 7.6 |
| Spending per listing | $1.5M | $1.3M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,440 | 3,086 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | −0.1% | +5.8% |
| Population growth, 2020–2025 | +2.0% | +2.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,118 | $1,085 | $983 |
| Median household income | $91,882 | $89,062 | $80,734 |
| Groundwork market score | 68 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27All fitness and recreational sports centers
- Employees, 2023
- 624
- Annual payroll, 2023
- $10.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 6721 chain locations
- Listings at the U.S. rate for this spending
- 80The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $801K
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Rochester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Rochester metro area
- Population, 2025 estimate
- 231,184+2.0% since 2020
- Households
- 92,880
- Median age
- 39.9
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 2,477 sq. mi.
- People per square mile
- 92
- Median household income
- $91,882+24.7% vs. 2015–2019, before inflation
- Average household income
- $124,471
- Median home value
- $306,500
- Jobs located here
- 129,873
- Daytime population
- 235,233Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rochester metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Minnesota
Every Minnesota market ranked →The highest-scoring metro areas in Minnesota for gyms, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Rochester metro area marked.
Top metro areas in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rochester, MN | 68 | 67 | 7.2 | $1.5M | +2.0% | #45 of 387 |
| 2Minneapolis-St. Paul-Bloomington, MN-WI | 60 | 1,258 | 8.5 | $1.4M | +2.6% | #101 of 387 |
| Fargo, ND-MN | 53 | 87 | 7.9 | $1.2M | +7.7% | #160 of 387 |
| Grand Forks, ND-MN | 47 | 33 | 7.6 | $1.1M | +0.8% | #227 of 387 |
| Sioux Falls, SD-MN | 43 | 121 | 9.9 | $977K | +9.5% | #262 of 387 |
| 3Duluth, MN-WI | 42 | 101 | 8.4 | $1M | +0.2% | #266 of 387 |
| 4Mankato, MN | 41 | 31 | 7.6 | $1.2M | +1.2% | #268 of 387 |
| 5St. Cloud, MN | 41 | 78 | 10.0 | $890K | +3.0% | #273 of 387 |
| La Crosse-Onalaska, WI-MN | 29 | 65 | 9.0 | $964K | +0.4% | #351 of 387 |
Other business types in the Rochester metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Rochester, MN metro area?
Map listings as of September 2026 show 67 gyms in the Rochester metro area. 21 of them (31%) are chain locations. The listings count gyms and fitness centers. Official counts show 27 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in the Rochester, MN metro area spend on memberships, classes and admissions?
About $103.8M a year, or $1,118 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 67 gyms on map listings, it comes to $1.5M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 92,880 households in the Rochester metro area and national spending patterns by income.
How does the Rochester, MN metro area compare with the U.S. for gyms?
The Rochester metro area has 7.2 gyms per 10,000 households, 5% below the U.S. rate of 7.6. Spending per gym is $1.5M, 19% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Rochester metro area would have about 80, against 67 on map listings. There is one business with payroll in the industry for every 3,440 households, against one for every 3,109 across the U.S.
How fast is the Rochester, MN metro area growing?
Population estimates put the Rochester metro area at 231,184 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 92,880 households. Median household income in the Rochester metro area is $91,882, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rochester metro area scores 68 for gyms (upper middle), #45 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rochester metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Rochester metro area
Screening a site or an acquisition in the Rochester metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.