Beauty and personal care · Metro area · Missouri
Barbershops in the St. Louis, MO-IL metro area
Competitor counts, household spending and official business counts for barbershops in the St. Louis, MO-IL metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #66 of 387 scored metro areas
#2 of 8 scored metro areas based in Missouri
- Listings
- 474
- 79 chain locations (17%)
- Official establishments
- 40
- Businesses with payroll, 2023
- Household spending a year
- $1.2B
- On personal care products and services · $1,040 a household
- Spending per listing
- $2.5M
- 35% above the U.S.
- Listings per 10k households
- 4.1
- 23% below the U.S.
- Population, 2025
- 2,814,421
- −0.2% since 2020
See the barbershops around any address in the St. Louis metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the St. Louis metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the St. Louis metro area comes to about $1.2B a year: $1,040 per household, 4% above the U.S. average. That is about $2.5M of household spending for each shop on map listings, 35% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 474 barbershops on map listings in the St. Louis metro area as of September 2026. Chain locations make up 17% of them, against 12% across the U.S. Per 10,000 households, that is 4.1, 23% below the U.S. rate of 5.3.
In 2023, official counts showed 40 businesses with payroll in the St. Louis metro area classed as barber shops. That is one for every 29,010 households, against one for every 16,589 across the U.S. Official counts list 1,041 one-person businesses without payroll. Since fiscal 2022, 7 SBA-backed loans worth $1.4M have gone to businesses classed as barber shops in the St. Louis metro area.
Population estimates put the population change in the St. Louis metro area from 2020 to 2025 at −0.2%, against +3.1% for the U.S. For barbershops, the St. Louis metro area has a Groundwork market score of 68 (upper middle): #66 of 387 scored metro areas and #2 of 8 scored metro areas based in Missouri. That puts it in the top quarter of metro areas.
How the St. Louis metro area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | St. Louis metro area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.1 | 4.6 | 5.3 |
| Spending per listing | $2.5M | $2.1M | $1.9M |
| Households per official establishment | 29,010 | 19,750 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +42.7% | +28.5% |
| Population growth, 2020–2025 | −0.2% | +1.9% | +3.1% |
| Spending per household on personal care products and services | $1,040 | $970 | $1,005 |
| Median household income | $80,196 | $70,702 | $80,734 |
| Groundwork market score | 68 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 40
- Employees, 2023
- 185
- Annual payroll, 2023
- $6.4M
- One-person businesses, 2023
- 1,041Businesses with no payroll
- Map listings, September 2026
- 47479 chain locations
- Listings at the U.S. rate for this spending
- 640The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $1.4M
SBA-backed loans to businesses classed as barber shops in the St. Louis metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the St. Louis metro area
- Population, 2025 estimate
- 2,814,421−0.2% since 2020
- Households
- 1,160,386
- Median age
- 40.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 7,864 sq. mi.
- People per square mile
- 357
- Median household income
- $80,196+25.9% vs. 2015–2019, before inflation
- Average household income
- $109,353
- Median home value
- $244,800
- Jobs located here
- 1,400,208
- Daytime population
- 2,847,124Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the St. Louis metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the St. Louis metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Missouri
Every Missouri market ranked →The highest-scoring metro areas in Missouri for barbershops, numbered among those based in Missouri, with the St. Louis metro area marked.
Top metro areas in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson City, MO | 69 | 18 | 3.1 | $3.1M | +2.2% | #54 of 387 |
| 2St. Louis, MO-IL | 68 | 474 | 4.1 | $2.5M | −0.2% | #66 of 387 |
| 3Joplin, MO-KS | 59 | 34 | 4.3 | $2.1M | +3.9% | #121 of 387 |
| 4St. Joseph, MO-KS | 54 | 13 | 2.8 | $3.3M | −2.0% | #157 of 387 |
| 5Columbia, MO | 53 | 34 | 3.9 | $2.5M | +3.9% | #164 of 387 |
| 6Kansas City, MO-KS | 52 | 499 | 5.6 | $1.9M | +3.4% | #180 of 387 |
| 7Cape Girardeau, MO-IL | 44 | 19 | 5.0 | $1.9M | +1.7% | #256 of 387 |
| 8Springfield, MO | 40 | 103 | 5.2 | $1.8M | +5.1% | #283 of 387 |
Other business types in the St. Louis metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas60
- Hair salons60
- Barbershops68
- Nail salons54
- Spas and skin care59
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the St. Louis, MO-IL metro area?
As of September 2026, map listings count 474 barbershops in the St. Louis metro area. 79 of them (17%) are chain locations. The listings count barbershops. Official counts show 40 businesses with payroll classed as barber shops in 2023. Official counts also show 1,041 one-person businesses without payroll.
How much do households in the St. Louis, MO-IL metro area spend on personal care products and services?
About $1.2B a year, or $1,040 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 474 barbershops on map listings, it comes to $2.5M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 1,160,386 households in the St. Louis metro area and national spending patterns by income.
How does the St. Louis, MO-IL metro area compare with the U.S. for barbershops?
The St. Louis metro area has 4.1 barbershops per 10,000 households, 23% below the U.S. rate of 5.3. Spending per shop is $2.5M, 35% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the St. Louis metro area would have about 640, against 474 on map listings. There is one business with payroll in the industry for every 29,010 households, against one for every 16,589 across the U.S.
How fast is the St. Louis, MO-IL metro area growing?
Population estimates put the St. Louis metro area at 2,814,421 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 1,160,386 households. The median household income in the St. Louis metro area is $80,196 a year, in line with the U.S. median of $80,734. That rose 25.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The St. Louis metro area scores 68 for barbershops (upper middle), #66 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the St. Louis metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the St. Louis metro area
Screening a site or an acquisition in the St. Louis metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the St. Louis metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.