Beauty and personal care · Metro area · New Hampshire
Barbershops in the Manchester-Nashua, NH metro area
Competitor counts, household spending and official business counts for barbershops in the Manchester-Nashua, NH metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #29 of 387 scored metro areas
The only scored metro area based in New Hampshire
- Listings
- 87
- 5 chain locations (6%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $194.9M
- On personal care products and services · $1,155 a household
- Spending per listing
- $2.2M
- 19% above the U.S.
- Listings per 10k households
- 5.2
- 2% below the U.S.
- Population, 2025
- 433,415
- +2.5% since 2020
See the barbershops around any address in the Manchester-Nashua metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Manchester-Nashua metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Manchester-Nashua metro area scores 74 (upper middle) on the Groundwork market score for barbershops, ranking #29 of 387 scored metro areas and the only scored metro area based in New Hampshire. That puts it in the top 10% of metro areas for barbershops.
As of September 2026, map listings count 87 barbershops in the Manchester-Nashua metro area. Of those, 5 are chain locations, or 6%, against 12% across the U.S. That is 5.2 per 10,000 households, 2% below the U.S. rate of 5.3.
Household spending on personal care products and services in the Manchester-Nashua metro area comes to about $194.9M a year: $1,155 per household, 15% above the U.S. average. That is about $2.2M of household spending for each shop on map listings, 19% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
Official counts show 5 businesses with payroll classed as barber shops in the Manchester-Nashua metro area in 2023. That is one for every 33,748 households, against one for every 16,589 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $265K have gone to businesses classed as barber shops in the Manchester-Nashua metro area. Population estimates show the Manchester-Nashua metro area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Manchester-Nashua metro area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Manchester-Nashua metro area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 4.7 | 5.3 |
| Spending per listing | $2.2M | $2.4M | $1.9M |
| Households per official establishment | 33,748 | 21,378 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | n/a | +28.5% |
| Population growth, 2020–2025 | +2.5% | +2.7% | +3.1% |
| Spending per household on personal care products and services | $1,155 | $1,123 | $1,005 |
| Median household income | $103,545 | $99,031 | $80,734 |
| Groundwork market score | 74 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 24
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 187Businesses with no payroll
- Map listings, September 2026
- 875 chain locations
- Listings at the U.S. rate for this spending
- 103The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $265K
SBA-backed loans to businesses classed as barber shops in the Manchester-Nashua metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Manchester-Nashua metro area
- Population, 2025 estimate
- 433,415+2.5% since 2020
- Households
- 168,740
- Median age
- 42.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 877 sq. mi.
- People per square mile
- 486
- Median household income
- $103,545+27.1% vs. 2015–2019, before inflation
- Average household income
- $132,601
- Median home value
- $421,100
- Jobs located here
- 221,067
- Daytime population
- 417,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Manchester-Nashua metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Manchester-Nashua metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across New Hampshire
Every New Hampshire market ranked →The highest-scoring metro areas in New Hampshire for barbershops, numbered among those based in New Hampshire (a market based in another state is listed without a number), with the Manchester-Nashua metro area marked.
Top metro areas in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Manchester-Nashua, NH | 74 | 87 | 5.2 | $2.2M | +2.5% | #29 of 387 |
| Boston-Cambridge-Newton, MA-NH | 56 | 1,142 | 5.9 | $2.1M | +2.3% | #141 of 387 |
Other business types in the Manchester-Nashua metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas48
- Hair salons49
- Barbershops74
- Nail salons53
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Manchester-Nashua, NH metro area?
The Manchester-Nashua metro area has 87 barbershops on map listings as of September 2026. 5 of them (6%) are chain locations. The listings count barbershops. Official counts show 5 businesses with payroll classed as barber shops in 2023. Official counts list 187 one-person businesses without payroll.
How much do households in the Manchester-Nashua, NH metro area spend on personal care products and services?
About $194.9M a year, or $1,155 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 87 barbershops on map listings, it comes to $2.2M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 168,740 households in the Manchester-Nashua metro area and national spending patterns by income.
How does the Manchester-Nashua, NH metro area compare with the U.S. for barbershops?
The Manchester-Nashua metro area has 5.2 barbershops per 10,000 households, 2% below the U.S. rate of 5.3. Spending per shop is $2.2M, 19% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Manchester-Nashua metro area would have about 103, against 87 on map listings. There is one business with payroll in the industry for every 33,748 households, against one for every 16,589 across the U.S.
How fast is the Manchester-Nashua, NH metro area growing?
Population estimates put the Manchester-Nashua metro area at 433,415 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 168,740 households. Median household income in the Manchester-Nashua metro area is $103,545, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Manchester-Nashua metro area scores 74 for barbershops (upper middle), #29 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Manchester-Nashua metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Manchester-Nashua metro area
Screening a site or an acquisition in the Manchester-Nashua metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Manchester-Nashua metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.