Beauty and personal care · Metro area · Hawaii
Barbershops in the Kahului-Wailuku, HI metro area
The barbershops in the Kahului-Wailuku, HI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #30 of 387 scored metro areas
#1 of 2 scored metro areas based in Hawaii
- Listings
- 13
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $63.3M
- On personal care products and services · $1,133 a household
- Spending per listing
- $4.9M
- 2.6 times the U.S.
- Listings per 10k households
- 2.3
- 57% below the U.S.
- Population, 2025
- 160,674
- −2.5% since 2020
See the barbershops around any address in the Kahului-Wailuku metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kahului-Wailuku metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For barbershops, the Kahului-Wailuku metro area has a Groundwork market score of 73 (upper middle): #30 of 387 scored metro areas and #1 of 2 scored metro areas based in Hawaii. That puts it in the top 10% of metro areas for barbershops.
Household spending on personal care products and services in the Kahului-Wailuku metro area comes to about $63.3M a year: $1,133 per household, 13% above the U.S. average. Spread across 13 barbershops, that is $4.9M per shop, 2.6 times the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 13 barbershops on map listings in the Kahului-Wailuku metro area as of September 2026. None of them are chain locations, against 12% across the U.S. That is 2.3 per 10,000 households, 57% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in the Kahului-Wailuku metro area, since they leave out counts under 3. Between 2020 and 2025, the population of the Kahului-Wailuku metro area declined 2.5%, against +3.1% for the U.S.
How the Kahului-Wailuku metro area compares
The same measures for Hawaii and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kahului-Wailuku metro area | Hawaii | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.3 | 3.3 | 5.3 |
| Spending per listing | $4.9M | $3.5M | $1.9M |
| Households per official establishment | n/a | 10,259 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +20.0% | +28.5% |
| Population growth, 2020–2025 | −2.5% | −1.3% | +3.1% |
| Spending per household on personal care products and services | $1,133 | $1,143 | $1,005 |
| Median household income | $97,109 | $100,389 | $80,734 |
| Groundwork market score | 73 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 25Businesses with no payroll
- Map listings, September 2026
- 130 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Kahului-Wailuku metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kahului-Wailuku metro area
- Population, 2025 estimate
- 160,674−2.5% since 2020
- Households
- 55,881
- Median age
- 43.5
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.1
- Land area
- 1,174 sq. mi.
- People per square mile
- 140
- Median household income
- $97,109+20.0% vs. 2015–2019, before inflation
- Average household income
- $131,604
- Median home value
- $904,700
- Jobs located here
- 75,580
- Daytime population
- 133,418Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kahului-Wailuku metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Kahului-Wailuku metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Hawaii
Every Hawaii market ranked →The highest-scoring metro areas in Hawaii for barbershops, numbered among those based in Hawaii, with the Kahului-Wailuku metro area marked.
Top metro areas in Hawaii
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kahului-Wailuku, HI | 73 | 13 | 2.3 | $4.9M | −2.5% | #30 of 387 |
| 2Urban Honolulu, HI | 52 | 129 | 3.8 | $3.1M | −2.3% | #173 of 387 |
Other business types in the Kahului-Wailuku metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas30
- Hair salons36
- Barbershops73
- Nail salons43
- Spas and skin care20
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Kahului-Wailuku, HI metro area?
As of September 2026, map listings count 13 barbershops in the Kahului-Wailuku metro area. None of them are chain locations. The listings count barbershops. No official count is published for barber shops in the Kahului-Wailuku metro area: counts under 3 are left out. Official counts also show 25 one-person businesses without payroll.
How much do households in the Kahului-Wailuku, HI metro area spend on personal care products and services?
About $63.3M a year, or $1,133 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 13 barbershops on map listings, it comes to $4.9M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 55,881 households in the Kahului-Wailuku metro area and national spending patterns by income.
How does the Kahului-Wailuku, HI metro area compare with the U.S. for barbershops?
The Kahului-Wailuku metro area has 2.3 barbershops per 10,000 households, 57% below the U.S. rate of 5.3. Spending per shop is $4.9M, 2.6 times the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Kahului-Wailuku metro area would have about 34, against 13 on map listings.
How fast is the Kahului-Wailuku, HI metro area growing?
Population estimates put the Kahului-Wailuku metro area at 160,674 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 55,881 households. The median household income in the Kahului-Wailuku metro area is $97,109 a year, 20% above the U.S. median of $80,734. That rose 20.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kahului-Wailuku metro area scores 73 for barbershops (upper middle), #30 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kahului-Wailuku metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Kahului-Wailuku metro area
Screening a site or an acquisition in the Kahului-Wailuku metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kahului-Wailuku metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.