Beauty and personal care · Small-town market · California
Barbershops in the Truckee-Grass Valley, CA area
How the Truckee-Grass Valley, CA area compares with other small-town markets and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 81 out of 100: High
Ranked #25 of 377 scored small-town markets
#1 of 8 scored small-town markets based in California
- Listings
- 9
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $46.7M
- On personal care products and services · $1,089 a household
- Spending per listing
- $5.2M
- 2.8 times the U.S.
- Listings per 10k households
- 2.1
- 60% below the U.S.
- Population, 2025
- 101,911
- −0.4% since 2020
See the barbershops around any address in the Truckee-Grass Valley area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for barbershops in the Truckee-Grass Valley area is 81 (high), #25 of 377 scored small-town markets and #1 of 8 scored small-town markets based in California. That puts it in the top 10% of small-town markets for barbershops.
Households in the Truckee-Grass Valley area spend about $46.7M a year on personal care products and services, or $1,089 per household, 8% above the U.S. average. Spread across 9 barbershops, that is $5.2M per shop, 2.8 times the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
The Truckee-Grass Valley area has 9 barbershops on map listings as of September 2026. None of them are chain locations, against 12% across the U.S. That comes to 2.1 for every 10,000 households, 60% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in the Truckee-Grass Valley area, since they leave out counts under 3. Between 2020 and 2025, the population of the Truckee-Grass Valley area declined 0.4%, against +3.1% for the U.S.
How the Truckee-Grass Valley area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Truckee-Grass Valley area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.1 | 5.4 | 5.3 |
| Spending per listing | $5.2M | $2.1M | $1.9M |
| Households per official establishment | n/a | 22,808 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +17.9% | +28.5% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,089 | $1,149 | $1,005 |
| Median household income | $89,882 | $99,122 | $80,734 |
| Groundwork market score | 81 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 15Businesses with no payroll
- Map listings, September 2026
- 90 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Truckee-Grass Valley area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Truckee-Grass Valley area
- Population, 2025 estimate
- 101,911−0.4% since 2020
- Households
- 42,865
- Median age
- 49.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 958 sq. mi.
- People per square mile
- 107
- Median household income
- $89,882+36.0% vs. 2015–2019, before inflation
- Average household income
- $124,444
- Median home value
- $621,800
- Jobs located here
- 31,275
- Daytime population
- 94,590Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Truckee-Grass Valley area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across California
Every California market ranked →The highest-scoring small-town markets in California for barbershops, numbered among those based in California (a market based in another state is listed without a number), with the Truckee-Grass Valley area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Gardnerville Ranchos, NV-CA | 84 | 6 | 2.8 | $4M | +0.9% | #17 of 377 |
| 1Truckee-Grass Valley, CA | 81 | 9 | 2.1 | $5.2M | −0.4% | #25 of 377 |
| 2Clearlake, CA | 69 | 7 | 2.6 | $3.5M | −0.6% | #75 of 377 |
| 3Red Bluff, CA | 67 | 6 | 2.4 | $3.8M | −1.7% | #84 of 377 |
| 4Sonora, CA | 59 | 9 | 4.0 | $2.5M | −4.0% | #130 of 377 |
| 5Eureka-Arcata, CA | 58 | 17 | 3.1 | $2.9M | −3.4% | #140 of 377 |
| 6Ukiah, CA | 53 | 14 | 4.0 | $2.3M | −3.5% | #174 of 377 |
| 7Crescent City, CA | 39 | 5 | 5.3 | $1.8M | −4.4% | #256 of 377 |
| 8Bishop, CA | 33 | 6 | 7.5 | $1.3M | −4.4% | #297 of 377 |
Other business types in the Truckee-Grass Valley area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons65
- Barbershops81
- Nail salons63
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Truckee-Grass Valley, CA area?
Map listings as of September 2026 show 9 barbershops in the Truckee-Grass Valley area. None of them are chain locations. The listings count barbershops. No official count is published for barber shops in the Truckee-Grass Valley area: counts under 3 are left out. Official counts list 15 one-person businesses without payroll.
How much do households in the Truckee-Grass Valley, CA area spend on personal care products and services?
About $46.7M a year, or $1,089 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 9 barbershops on map listings, it comes to $5.2M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 42,865 households in the Truckee-Grass Valley area and national spending patterns by income.
How does the Truckee-Grass Valley, CA area compare with the U.S. for barbershops?
The Truckee-Grass Valley area has 2.1 barbershops per 10,000 households, 60% below the U.S. rate of 5.3. Spending per shop is $5.2M, 2.8 times the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Truckee-Grass Valley area would have about 25, against 9 on map listings.
How fast is the Truckee-Grass Valley, CA area growing?
Population estimates put the Truckee-Grass Valley area at 101,911 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 42,865 households. The median household income in the Truckee-Grass Valley area is $89,882 a year, 11% above the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Truckee-Grass Valley area scores 81 for barbershops (high), #25 of 377 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Truckee-Grass Valley area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Truckee-Grass Valley area
Screening a site or an acquisition in the Truckee-Grass Valley area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.