Beauty and personal care · Metro area · California
Barbershops in the San Jose-Sunnyvale-Santa Clara, CA metro area
How the San Jose-Sunnyvale-Santa Clara, CA metro area compares with other metro areas and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #32 of 387 scored metro areas
#5 of 25 scored metro areas based in California
- Listings
- 245
- 29 chain locations (12%)
- Official establishments
- 35
- −10.5% since 2019
- Household spending a year
- $971.4M
- On personal care products and services · $1,429 a household
- Spending per listing
- $4M
- 2.1 times the U.S.
- Listings per 10k households
- 3.6
- 32% below the U.S.
- Population, 2025
- 1,984,473
- −0.6% since 2020
See the barbershops around any address in the San Jose-Sunnyvale-Santa Clara metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the San Jose-Sunnyvale-Santa Clara metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The San Jose-Sunnyvale-Santa Clara metro area scores 72 (upper middle) on the Groundwork market score for barbershops, ranking #32 of 387 scored metro areas and #5 of 25 scored metro areas based in California. That puts it in the top 10% of metro areas for barbershops.
Households in the San Jose-Sunnyvale-Santa Clara metro area spend about $971.4M a year on personal care products and services, or $1,429 per household, 42% above the U.S. average. Spread across 245 barbershops, that is $4M per shop, 2.1 times the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 245 barbershops on map listings in the San Jose-Sunnyvale-Santa Clara metro area as of September 2026. 29 of them (12%) are chain locations, against 12% across the U.S. That is 3.6 per 10,000 households, 32% below the U.S. rate of 5.3.
Official counts show 35 businesses with payroll classed as barber shops in the San Jose-Sunnyvale-Santa Clara metro area in 2023, down 10.5% from 2019. That is one for every 19,426 households, against one for every 16,589 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $473K have gone to businesses classed as barber shops in the San Jose-Sunnyvale-Santa Clara metro area. Between 2020 and 2025, the population of the San Jose-Sunnyvale-Santa Clara metro area declined 0.6%, against +3.1% for the U.S.
How the San Jose-Sunnyvale-Santa Clara metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Jose-Sunnyvale-Santa Clara metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.6 | 5.4 | 5.3 |
| Spending per listing | $4M | $2.1M | $1.9M |
| Households per official establishment | 19,426 | 22,808 | 16,589 |
| Official establishment growth, 2019–2023 | −10.5% | +17.9% | +28.5% |
| Population growth, 2020–2025 | −0.6% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,429 | $1,149 | $1,005 |
| Median household income | $162,111 | $99,122 | $80,734 |
| Groundwork market score | 72 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 35−10.5% over the period
- Employees, 2023
- 157
- Annual payroll, 2023
- $5.7M
- One-person businesses, 2023
- 401Businesses with no payroll
- Map listings, September 2026
- 24529 chain locations
- Listings at the U.S. rate for this spending
- 515The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $473K
SBA-backed loans to businesses classed as barber shops in the San Jose-Sunnyvale-Santa Clara metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the San Jose-Sunnyvale-Santa Clara metro area
- Population, 2025 estimate
- 1,984,473−0.6% since 2020
- Households
- 679,914
- Median age
- 39.5
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.9
- Land area
- 2,680 sq. mi.
- People per square mile
- 735
- Median household income
- $162,111+32.4% vs. 2015–2019, before inflation
- Average household income
- $224,488
- Median home value
- $1,447,800
- Jobs located here
- 1,157,383
- Daytime population
- 2,140,529Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the San Jose-Sunnyvale-Santa Clara metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the San Jose-Sunnyvale-Santa Clara metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across California
Every California market ranked →The highest-scoring metro areas in California for barbershops, numbered among those based in California, with the San Jose-Sunnyvale-Santa Clara metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Rosa-Petaluma, CA | 80 | 67 | 3.5 | $3.4M | −0.4% | #8 of 387 |
| 2Stockton-Lodi, CA | 76 | 118 | 4.8 | $2.3M | +5.5% | #22 of 387 |
| 3Oxnard-Thousand Oaks-Ventura, CA | 75 | 121 | 4.3 | $2.8M | −1.5% | #24 of 387 |
| 4Sacramento-Roseville-Folsom, CA | 75 | 396 | 4.5 | $2.5M | +3.2% | #26 of 387 |
| 5San Jose-Sunnyvale-Santa Clara, CA | 72 | 245 | 3.6 | $4M | −0.6% | #32 of 387 |
| 6San Francisco-Oakland-Fremont, CA | 72 | 684 | 3.9 | $3.4M | −2.4% | #35 of 387 |
| 7Salinas, CA | 72 | 45 | 3.4 | $3.3M | −1.5% | #36 of 387 |
| 8San Luis Obispo-Paso Robles, CA | 70 | 53 | 4.8 | $2.3M | 0.0% | #52 of 387 |
| 9Santa Cruz-Watsonville, CA | 69 | 26 | 2.7 | $4.5M | −4.7% | #53 of 387 |
| 10Napa, CA | 65 | 22 | 4.4 | $2.8M | −3.3% | #78 of 387 |
Other business types in the San Jose-Sunnyvale-Santa Clara metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas57
- Hair salons58
- Barbershops72
- Nail salons50
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the San Jose-Sunnyvale-Santa Clara, CA metro area?
As of September 2026, map listings count 245 barbershops in the San Jose-Sunnyvale-Santa Clara metro area. 29 of them (12%) are chain locations. The listings count barbershops. Official counts show 35 businesses with payroll classed as barber shops in 2023, down 10.5% from 2019. Another 401 one-person businesses have no payroll, by official counts.
How much do households in the San Jose-Sunnyvale-Santa Clara, CA metro area spend on personal care products and services?
About $971.4M a year, or $1,429 per household. That is 42% above the U.S. average (an index of 142, where 100 is the U.S. average). Spread across the 245 barbershops on map listings, it comes to $4M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 679,914 households in the San Jose-Sunnyvale-Santa Clara metro area and national spending patterns by income.
How does the San Jose-Sunnyvale-Santa Clara, CA metro area compare with the U.S. for barbershops?
The San Jose-Sunnyvale-Santa Clara metro area has 3.6 barbershops per 10,000 households, 32% below the U.S. rate of 5.3. Spending per shop is $4M, 2.1 times the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the San Jose-Sunnyvale-Santa Clara metro area would have about 515, against 245 on map listings. There is one business with payroll in the industry for every 19,426 households, against one for every 16,589 across the U.S. The official count fell 10.5% from 2019 to 2023, against +28.5% for the U.S.
How fast is the San Jose-Sunnyvale-Santa Clara, CA metro area growing?
Population estimates put the San Jose-Sunnyvale-Santa Clara metro area at 1,984,473 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 679,914 households. The median household income in the San Jose-Sunnyvale-Santa Clara metro area is $162,111 a year, twice the U.S. median of $80,734. That rose 32.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The San Jose-Sunnyvale-Santa Clara metro area scores 72 for barbershops (upper middle), #32 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the San Jose-Sunnyvale-Santa Clara metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the San Jose-Sunnyvale-Santa Clara metro area
Screening a site or an acquisition in the San Jose-Sunnyvale-Santa Clara metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the San Jose-Sunnyvale-Santa Clara metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.