Beauty and personal care · Metro area · Minnesota
Barbershops in the Mankato, MN metro area
Competitor counts, household spending and official business counts for barbershops in the Mankato, MN metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #33 of 387 scored metro areas
#3 of 5 scored metro areas based in Minnesota
- Listings
- 11
- 2 chain locations (18%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $40.2M
- On personal care products and services · $991 a household
- Spending per listing
- $3.7M
- 94% above the U.S.
- Listings per 10k households
- 2.7
- 49% below the U.S.
- Population, 2025
- 104,907
- +1.2% since 2020
See the barbershops around any address in the Mankato metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mankato metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for barbershops in the Mankato metro area is 72 (upper middle), #33 of 387 scored metro areas and #3 of 5 scored metro areas based in Minnesota. That puts it in the top 10% of metro areas for barbershops.
Household spending on personal care products and services in the Mankato metro area comes to about $40.2M a year: $991 per household, in line with the U.S. average. That is about $3.7M of household spending for each shop on map listings, 94% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 11 barbershops on map listings in the Mankato metro area as of September 2026. 2 of them (18%) are chain locations, against 12% across the U.S. That is 2.7 per 10,000 households, 49% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in the Mankato metro area, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $396K has gone to businesses classed as barber shops in the Mankato metro area. Between 2020 and 2025, the population of the Mankato metro area grew 1.2%, slower than the U.S. (+3.1%).
How the Mankato metro area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Mankato metro area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.7 | 2.8 | 5.3 |
| Spending per listing | $3.7M | $4M | $1.9M |
| Households per official establishment | n/a | 26,227 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +69.2% | +28.5% |
| Population growth, 2020–2025 | +1.2% | +2.1% | +3.1% |
| Spending per household on personal care products and services | $991 | $1,091 | $1,005 |
| Median household income | $75,808 | $89,062 | $80,734 |
| Groundwork market score | 72 | 77 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 16Businesses with no payroll
- Map listings, September 2026
- 112 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $396K
SBA-backed loans to businesses classed as barber shops in the Mankato metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Mankato metro area
- Population, 2025 estimate
- 104,907+1.2% since 2020
- Households
- 40,608
- Median age
- 35.6
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.0
- Land area
- 1,196 sq. mi.
- People per square mile
- 87
- Median household income
- $75,808+24.6% vs. 2015–2019, before inflation
- Average household income
- $99,501
- Median home value
- $268,100
- Jobs located here
- 53,653
- Daytime population
- 109,635Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mankato metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Mankato metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Minnesota
Every Minnesota market ranked →The highest-scoring metro areas in Minnesota for barbershops, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Mankato metro area marked.
Top metro areas in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Sioux Falls, SD-MN | 84 | 45 | 3.7 | $2.8M | +9.5% | #4 of 387 |
| 1Rochester, MN | 82 | 22 | 2.4 | $4.7M | +2.0% | #5 of 387 |
| 2Minneapolis-St. Paul-Bloomington, MN-WI | 76 | 481 | 3.3 | $3.6M | +2.6% | #16 of 387 |
| 3Mankato, MN | 72 | 11 | 2.7 | $3.7M | +1.2% | #33 of 387 |
| 4Duluth, MN-WI | 68 | 17 | 1.4 | $6.8M | +0.2% | #62 of 387 |
| 5St. Cloud, MN | 62 | 19 | 2.4 | $4.1M | +3.0% | #94 of 387 |
| Fargo, ND-MN | 62 | 46 | 4.2 | $2.4M | +7.7% | #96 of 387 |
| La Crosse-Onalaska, WI-MN | 60 | 13 | 1.8 | $5.4M | +0.4% | #108 of 387 |
| Grand Forks, ND-MN | 57 | 12 | 2.7 | $3.5M | +0.8% | #131 of 387 |
Other business types in the Mankato metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas62
- Hair salons64
- Barbershops72
- Nail salons54
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Mankato, MN metro area?
As of September 2026, map listings count 11 barbershops in the Mankato metro area. 2 of them (18%) are chain locations. The listings count barbershops. No official count is published for barber shops in the Mankato metro area: counts under 3 are left out. Official counts also show 16 one-person businesses without payroll.
How much do households in the Mankato, MN metro area spend on personal care products and services?
About $40.2M a year, or $991 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 11 barbershops on map listings, it comes to $3.7M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 40,608 households in the Mankato metro area and national spending patterns by income.
How does the Mankato, MN metro area compare with the U.S. for barbershops?
The Mankato metro area has 2.7 barbershops per 10,000 households, 49% below the U.S. rate of 5.3. Spending per shop is $3.7M, 94% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Mankato metro area would have about 21, against 11 on map listings.
How fast is the Mankato, MN metro area growing?
Population estimates put the Mankato metro area at 104,907 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 40,608 households. The median household income in the Mankato metro area is $75,808 a year, 6% below the U.S. median of $80,734. That rose 24.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mankato metro area scores 72 for barbershops (upper middle), #33 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mankato metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Mankato metro area
Screening a site or an acquisition in the Mankato metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mankato metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.