Beauty and personal care · Metro area · California
Barbershops in the San Francisco-Oakland-Fremont, CA metro area
How the San Francisco-Oakland-Fremont, CA metro area compares with other metro areas and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #35 of 387 scored metro areas
#6 of 25 scored metro areas based in California
- Listings
- 684
- 77 chain locations (11%)
- Official establishments
- 70
- −1.4% since 2019
- Household spending a year
- $2.3B
- On personal care products and services · $1,329 a household
- Spending per listing
- $3.4M
- 80% above the U.S.
- Listings per 10k households
- 3.9
- 26% below the U.S.
- Population, 2025
- 4,630,041
- −2.4% since 2020
See the barbershops around any address in the San Francisco-Oakland-Fremont metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the San Francisco-Oakland-Fremont metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For barbershops, the San Francisco-Oakland-Fremont metro area has a Groundwork market score of 72 (upper middle): #35 of 387 scored metro areas and #6 of 25 scored metro areas based in California. That puts it in the top 10% of metro areas for barbershops.
Map listings as of September 2026 show 684 barbershops in the San Francisco-Oakland-Fremont metro area. Of those, 77 are chain locations, or 11%, against 12% across the U.S. That comes to 3.9 for every 10,000 households, 26% below the U.S. rate of 5.3.
Household spending on personal care products and services in the San Francisco-Oakland-Fremont metro area comes to about $2.3B a year: $1,329 per household, 32% above the U.S. average. Spread across 684 barbershops, that is $3.4M per shop, 80% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
In 2023, official counts showed 70 businesses with payroll in the San Francisco-Oakland-Fremont metro area classed as barber shops, down 1.4% from 2019. That is one for every 24,915 households, against one for every 16,589 across the U.S. Since fiscal 2022, 12 SBA-backed loans worth $2.7M have gone to businesses classed as barber shops in the San Francisco-Oakland-Fremont metro area. Population estimates put the population change in the San Francisco-Oakland-Fremont metro area from 2020 to 2025 at −2.4%, against +3.1% for the U.S.
How the San Francisco-Oakland-Fremont metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Francisco-Oakland-Fremont metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.9 | 5.4 | 5.3 |
| Spending per listing | $3.4M | $2.1M | $1.9M |
| Households per official establishment | 24,915 | 22,808 | 16,589 |
| Official establishment growth, 2019–2023 | −1.4% | +17.9% | +28.5% |
| Population growth, 2020–2025 | −2.4% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,329 | $1,149 | $1,005 |
| Median household income | $136,027 | $99,122 | $80,734 |
| Groundwork market score | 72 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 70−1.4% over the period
- Employees, 2023
- 251
- Annual payroll, 2023
- $10.6M
- One-person businesses, 2023
- 1,322Businesses with no payroll
- Map listings, September 2026
- 68477 chain locations
- Listings at the U.S. rate for this spending
- 1,229The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 12
- Amount
- $2.7M
SBA-backed loans to businesses classed as barber shops in the San Francisco-Oakland-Fremont metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the San Francisco-Oakland-Fremont metro area
- Population, 2025 estimate
- 4,630,041−2.4% since 2020
- Households
- 1,744,070
- Median age
- 41.3
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.7
- Land area
- 2,470 sq. mi.
- People per square mile
- 1,881
- Median household income
- $136,027+28.3% vs. 2015–2019, before inflation
- Average household income
- $194,370
- Median home value
- $1,140,700
- Jobs located here
- 2,497,939
- Daytime population
- 4,885,603Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the San Francisco-Oakland-Fremont metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the San Francisco-Oakland-Fremont metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across California
Every California market ranked →The highest-scoring metro areas in California for barbershops, numbered among those based in California, with the San Francisco-Oakland-Fremont metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Santa Rosa-Petaluma, CA | 80 | 67 | 3.5 | $3.4M | −0.4% | #8 of 387 |
| 2Stockton-Lodi, CA | 76 | 118 | 4.8 | $2.3M | +5.5% | #22 of 387 |
| 3Oxnard-Thousand Oaks-Ventura, CA | 75 | 121 | 4.3 | $2.8M | −1.5% | #24 of 387 |
| 4Sacramento-Roseville-Folsom, CA | 75 | 396 | 4.5 | $2.5M | +3.2% | #26 of 387 |
| 5San Jose-Sunnyvale-Santa Clara, CA | 72 | 245 | 3.6 | $4M | −0.6% | #32 of 387 |
| 6San Francisco-Oakland-Fremont, CA | 72 | 684 | 3.9 | $3.4M | −2.4% | #35 of 387 |
| 7Salinas, CA | 72 | 45 | 3.4 | $3.3M | −1.5% | #36 of 387 |
| 8San Luis Obispo-Paso Robles, CA | 70 | 53 | 4.8 | $2.3M | 0.0% | #52 of 387 |
| 9Santa Cruz-Watsonville, CA | 69 | 26 | 2.7 | $4.5M | −4.7% | #53 of 387 |
| 10Napa, CA | 65 | 22 | 4.4 | $2.8M | −3.3% | #78 of 387 |
Other business types in the San Francisco-Oakland-Fremont metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons59
- Barbershops72
- Nail salons41
- Spas and skin care46
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the San Francisco-Oakland-Fremont, CA metro area?
There are 684 barbershops on map listings in the San Francisco-Oakland-Fremont metro area as of September 2026. 77 of them (11%) are chain locations. The listings count barbershops. Official counts show 70 businesses with payroll classed as barber shops in 2023, down 1.4% from 2019. Another 1,322 one-person businesses have no payroll, by official counts.
How much do households in the San Francisco-Oakland-Fremont, CA metro area spend on personal care products and services?
About $2.3B a year, or $1,329 per household. That is 32% above the U.S. average (an index of 132, where 100 is the U.S. average). Spread across the 684 barbershops on map listings, it comes to $3.4M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 1,744,070 households in the San Francisco-Oakland-Fremont metro area and national spending patterns by income.
How does the San Francisco-Oakland-Fremont, CA metro area compare with the U.S. for barbershops?
The San Francisco-Oakland-Fremont metro area has 3.9 barbershops per 10,000 households, 26% below the U.S. rate of 5.3. Spending per shop is $3.4M, 80% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the San Francisco-Oakland-Fremont metro area would have about 1,229, against 684 on map listings. There is one business with payroll in the industry for every 24,915 households, against one for every 16,589 across the U.S. The official count fell 1.4% from 2019 to 2023, against +28.5% for the U.S.
How fast is the San Francisco-Oakland-Fremont, CA metro area growing?
Population estimates put the San Francisco-Oakland-Fremont metro area at 4,630,041 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 1,744,070 households. Median household income in the San Francisco-Oakland-Fremont metro area is $136,027, 68% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The San Francisco-Oakland-Fremont metro area scores 72 for barbershops (upper middle), #35 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the San Francisco-Oakland-Fremont metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the San Francisco-Oakland-Fremont metro area
Screening a site or an acquisition in the San Francisco-Oakland-Fremont metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the San Francisco-Oakland-Fremont metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.