Groundwork

Market rankings · Hawaii

Real estate businesses in Hawaii

Every metro area, small-town market and county in Hawaii, ranked by the Groundwork market score for real estate businesses, with competitor counts and household spending for each.

Listings
2,284
141 chain locations (6%)
Official establishments
1,263
+3.5% since 2019
Household spending a year
$9.8B
On rent and homeowner costs
Listings per 10k households
46.4
21% above the U.S.
Housing spending per listing (U.S. = 100)
99
In line with the U.S.
Rank among states
#35 of 51
Market score 41 · Lower middle

A site report maps the real estate businesses on map listings around any address in Hawaii by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 2,284 real estate businesses on map listings in Hawaii as of September 2026. 141 of them (6%) are chain locations, against 6% across the U.S. That is 46.4 per 10,000 households, 21% above the U.S. rate of 38.5.

Household spending on rent and homeowner costs in Hawaii comes to about $9.8B a year: $19,850 per household, 19% above the U.S. average. Housing spending per office is in line with the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.

The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Hawaii was 1,263 in 2023, up 3.5% from 2019. That is one for every 390 households, against one for every 414 across the U.S. Across the U.S., the count rose 15.8% over the same years. Since fiscal 2022, 6 SBA-backed loans worth $570K have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Hawaii.

Among the 50 states and DC, Hawaii ranks #35 for real estate businesses, with a Groundwork market score of 41 (lower middle). Of the 2 scored metro areas in or partly in Hawaii, the Urban Honolulu metro area scores highest (49). Of the 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest (43).

Every market in Hawaii for real estate businesses

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Hawaii, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Hawaii, ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Urban Honolulu, HI491,33839.5119−2.3%#188 of 387
2Kahului-Wailuku, HI2246683.455−2.5%#385 of 387

Small-town markets

Small-town markets reaching Hawaii, ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Hilo-Kailua, HI4334446.490+4.6%#358 of 536
2Kapaa, HI3313657.578+0.3%#480 of 536

Counties

Counties in Hawaii, ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Hawaii County, HI4334446.490+4.6%#1,483 of 2,229
2Honolulu County, HI381,33839.5119−2.3%#1,736 of 2,229
3Kauai County, HI3013657.578+0.3%#2,076 of 2,229
4Maui County, HI2346683.555−2.5%#2,199 of 2,229
Kalawao County, HINot scored00.0n/a+2.5%

Markets with fewer than 5 real estate businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many real estate businesses are in Hawaii?

As of September 2026, map listings count 2,284 real estate businesses in Hawaii. 141 of them (6%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 1,263 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 3.5% from 2019. Another 8,779 one-person businesses have no payroll, by official counts.

How much do households in Hawaii spend on rent and homeowner costs?

About $9.8B a year, or $19,850 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). For the 2,284 real estate businesses on map listings, housing spending per office is in line with the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 492,453 households in Hawaii and national spending patterns by income.

How does Hawaii compare with the U.S. for real estate businesses?

Hawaii has 46.4 real estate businesses per 10,000 households, 21% above the U.S. rate of 38.5. The index of housing spending per office is 99, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Hawaii would have about 2,257, against 2,284 on map listings. There is one business with payroll in the industry for every 390 households, against one for every 414 across the U.S. The official count rose 3.5% from 2019 to 2023, against +15.8% for the U.S.

Which market in Hawaii has the highest market score for real estate businesses?

Among 2 scored metro areas in or partly in Hawaii, the Urban Honolulu metro area scores highest, at 49 (lower middle). Among 2 scored small-town markets in or partly in Hawaii, the Hilo-Kailua area scores highest, at 43 (lower middle). Among 4 scored counties in Hawaii, Hawaii County scores highest, at 43 (lower middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hawaii scores 41 for real estate businesses (lower middle), #35 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hawaii. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Real estate in other states

All 51 states

Top markets for real estate businesses across the U.S. · All business types in Hawaii

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.