Groundwork

County profile · Maryland

Calvert County, MD market data

Population, household spending and competition for 56 business types in Calvert County, each scored against other counties.

Population, 2025
94,484
+1.7% since 2020
Households
33,465
Median household income
$133,922
+22.5% vs. 2015–2019, before inflation
Median home value
$460,200
Jobs located here
21,372
Highest market score
87
Clothing and shoe stores, #51 of 2,087 scored counties

A site report maps the competitors on map listings around any address in Calvert County by name and distance, and the households and spending within reach. Or open the report at the center of Calvert County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 94,484 people live in Calvert County, in 33,465 households. Population estimates show Calvert County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Calvert County is $133,922 a year, 66% above the U.S. median of $80,734. That rose 22.5% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Calvert County spend the most on vehicle insurance (an index of 160, where 100 is the U.S. average) and the least on medical and dental services (115, still above the U.S.).

The highest Groundwork market scores in Calvert County are for gas stations (87), clothing and shoe stores (87) and optometrists and eye clinics (85). Calvert County ranks #51 of 2,358 scored counties for gas stations.

Calvert County is part of the Lexington Park metro area. For its number of households, Calvert County has the most map listings, relative to the U.S., for mortgage brokers and lenders (95% above the U.S. rate) and the fewest for clothing and shoe stores (61% below the U.S. rate).

All 56 business types in Calvert County

Highest Groundwork market score first. Each score compares Calvert County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Calvert County, MD, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Clothing and shoe stores87#51 of 2,087216.3$4.1M3236
Gas stations87#51 of 2,358216.3$5.9M24924
Optometrists and eye care85#14 of 1,30282.4$6.2M1983
Coffee shops and cafes85#48 of 2,063236.9$7.6M20610
Insurance agencies85#124 of 2,272298.7$3.6M28821
Clothing, shoes and laundry84#76 of 2,210339.9$2.6M29711
Chiropractors83#33 of 1,490113.3$4.5M1896
Bakeries and dessert shops83#62 of 1,889267.8$6.8M16310
Tire shops82#73 of 1,53092.7$4.6M185Under 3
Gyms80#71 of 1,792278.1$1.6M1205
Pet stores79#62 of 97472.1$6.2M136Under 3
Property management78#44 of 91051.5Index only23210
House cleaning77#59 of 84792.7$7.3M11410
Collision repair and body shops76#116 of 1,32792.7$4.6M1508
Sit-down restaurants76#221 of 2,40515646.6$1.1M17053
Pest control75#51 of 69951.5$13.2M129Under 3
Lawn, cleaning and pest control75#127 of 1,771267.8$2.5M15143
Barbershops75#138 of 1,356144.2$2.9M153Under 3
Restaurants and cafes75#230 of 2,40527883.1$632K170132
Grocery stores75#284 of 2,070133.9$18.8M20315
Veterinarians74#198 of 1,485133.9$3.3M1229
Landscaping and lawn care73#169 of 1,493123.6$5.5M18733
Fast food and sandwich shops72#293 of 2,222319.3$5.7M18668
Auto repair and car care72#300 of 2,40111935.6$351K13148
Convenience stores72#370 of 2,261298.7$8.4M1079
Grocery and convenience stores72#382 of 2,4025616.7$4.4M12924
Roofing and gutters71#153 of 1,177175.1$7.6M903
Car washes and detailing71#211 of 1,451154.5$2.8M1105
Gyms, studios and classes71#230 of 2,0884814.3$877K13214
Pet businesses70#271 of 2,2003811.4$1.1M12920
Pizza70#300 of 2,090257.5$7M13868
Hair salons68#340 of 2,3394513.4$899K20927
Auto repair shops68#422 of 2,3787221.5$580K13038
Martial arts and dance studios67#219 of 1,334175.1$2.5M1239
Primary care and pediatrics67#314 of 1,656185.4$2.8M15545
Pet grooming and boarding63#398 of 1,461133.9$3.3M13011
Spas and skin care63#417 of 1,769319.3$1.3M1498
Salons, barbers and spas61#598 of 2,38511735.0$346K16349
Electricians60#348 of 1,16082.4$16.2M13550
Funeral homes60#480 of 1,47282.4$633K935
Dentists and orthodontists53#827 of 1,8864212.6$1.2M12030
Doctors, dentists and clinics53#1,059 of 2,39426077.7$191K12598
Physical therapy51#702 of 1,422288.4$1.8M7411
HVAC and plumbing50#853 of 1,707298.7$4.5M9455
Home repair trades50#1,022 of 2,0575416.1$2.4M99108
Nail salons47#780 of 1,328247.2$1.7M10114
Child care and preschools46#933 of 1,6113711.1$716K7127
Mortgage brokers and lenders43#576 of 887288.4Index only595
Real estate agents and brokers42#1,484 of 2,17612537.4Index only9540
Real estate40#1,635 of 2,22916348.7Index only9169
Home inspectors32#345 of 41551.5Index only494
LaundromatsNot scoredNot scored41.2$21.5M172Under 3
Yoga, Pilates and fitness studiosNot scoredNot scored41.2$10.5M2595
Dry cleanersNot scoredNot scored30.9$28.7M1835
Oil change and quick lubeNot scoredNot scored30.9$13.9M1013
Urgent care and walk-in clinicsNot scoredNot scored20.6$24.8MToo few3

Household spending in Calvert County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Calvert County, MD by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$41.7M$1,247130
Gasoline and other fuels$124.6M$3,724143
Food away from home$175.7M$5,250129
Groceries$244.9M$7,319116
Personal care products and services$40.5M$1,209120
Child care and other personal services$26.5M$791136
Memberships, classes and admissions$42.1M$1,258128
Medical and dental services$49.6M$1,484115
Pets$43.1M$1,287142
Clothing, shoes and related services$86.2M$2,574125
Vehicle insurance$104.8M$3,130160
Home repairs, maintenance and insurance$129.4M$3,866128
Lawn care, cleaning and other household services$65.9M$1,968139
Rent and homeowner costs$645.7M$19,294116

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Calvert County

Population, 2025 estimate
94,484+1.7% since 2020
Households
33,465
Median age
41.1
Homes lived in by their owners
87%
Vehicles per household
2.3
Land area
213 sq. mi.
People per square mile
442
Median household income
$133,922+22.5% vs. 2015–2019, before inflation
Average household income
$158,598
Median home value
$460,200
Jobs located here
21,372
Daytime population
79,245Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Calvert County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Calvert County. Signed out, you see a blurred preview; on an account, each report is one action.

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Calvert County is part of the Lexington Park, MD metro area.

Questions

How fast is Calvert County, MD growing?

Population estimates put Calvert County at 94,484 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 33,465 households. Against the 2015–2019 survey, median household income rose 22.5%, before inflation.

How much do households in Calvert County, MD spend?

Households in Calvert County spend about $645.7M a year on rent and homeowner costs, $244.9M on groceries and $175.7M on food away from home. Relative to the U.S., household spending in Calvert County runs highest on vehicle insurance (an index of 160, where 100 is the U.S. average) and lowest on medical and dental services (115, still above the U.S.).

Which business types have the highest market scores in Calvert County, MD?

Of the business types scored in Calvert County, gas stations (87), clothing and shoe stores (87) and optometrists and eye clinics (85) have the highest Groundwork market scores. For gas stations, that ranks #51 of 2,358 scored counties.

How does Calvert County, MD compare with the U.S.?

Median household income in Calvert County is $133,922, 66% above the U.S. median of $80,734. The population rose 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $460,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for mortgage brokers and lenders (95% above the U.S. rate) and lowest for clothing and shoe stores (61% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Calvert County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Calvert County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Calvert County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Calvert County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.