County profile · Maryland
Wicomico County, MD market data
Population, household spending and competition for 56 business types in Wicomico County, each scored against other counties.
- Population, 2025
- 106,899
- +3.2% since 2020
- Households
- 40,470
- Median household income
- $76,210
- +33.8% vs. 2015–2019, before inflation
- Median home value
- $254,700
- Jobs located here
- 43,883
- Highest market score
- 73
- Gas stations, #326 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Wicomico County by name and distance, and the households and spending within reach. Or open the report at the center of Wicomico County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 106,899 people live in Wicomico County, in 40,470 households. Population estimates put the population change in Wicomico County from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). The median household income in Wicomico County is $76,210 a year, 6% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Wicomico County spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (75).
The highest Groundwork market scores in Wicomico County are for gas stations (73), coffee shops and cafes (69) and tire shops (68). Wicomico County ranks #326 of 2,358 scored counties for gas stations.
Wicomico County is part of the Salisbury metro area. For its number of households, Wicomico County has the most map listings, relative to the U.S., for property management companies (2.1 times the U.S. rate) and the fewest for chiropractors (41% below the U.S. rate).
All 56 business types in Wicomico County
Highest Groundwork market score first. Each score compares Wicomico County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 73 | #326 of 2,358 | 43 | 10.6 | $2.8M | 119 | 37 |
| Coffee shops and cafes | 69 | #331 of 2,063 | 32 | 7.9 | $4.8M | 130 | 16 |
| Tire shops | 68 | #324 of 1,530 | 11 | 2.7 | $3.5M | 139 | 6 |
| Funeral homes | 67 | #306 of 1,472 | 7 | 1.7 | $776K | 114 | 3 |
| Chiropractors | 66 | #300 of 1,490 | 13 | 3.2 | $3.5M | 145 | 10 |
| Pet stores | 64 | #254 of 974 | 8 | 2.0 | $4.6M | 101 | Under 3 |
| Optometrists and eye care | 64 | #325 of 1,302 | 13 | 3.2 | $3.5M | 111 | 5 |
| Veterinarians | 63 | #434 of 1,485 | 15 | 3.7 | $2.4M | 90 | 11 |
| Insurance agencies | 62 | #733 of 2,272 | 67 | 16.6 | $1.6M | 124 | 35 |
| Collision repair and body shops | 61 | #421 of 1,327 | 13 | 3.2 | $2.9M | 96 | 7 |
| Grocery stores | 60 | #694 of 2,070 | 33 | 8.2 | $7.4M | 80 | 13 |
| Electricians | 59 | #386 of 1,160 | 12 | 3.0 | $9.8M | 81 | 22 |
| Martial arts and dance studios | 59 | #420 of 1,334 | 17 | 4.2 | $1.8M | 87 | 4 |
| Landscaping and lawn care | 59 | #490 of 1,493 | 25 | 6.2 | $2.4M | 82 | 40 |
| Pet businesses | 58 | #734 of 2,200 | 49 | 12.1 | $748K | 85 | 24 |
| Spas and skin care | 57 | #628 of 1,769 | 35 | 8.6 | $1M | 119 | 7 |
| Child care and preschools | 56 | #674 of 1,611 | 26 | 6.4 | $715K | 71 | 18 |
| Mortgage brokers and lenders | 55 | #333 of 887 | 13 | 3.2 | Index only | 121 | 6 |
| Roofing and gutters | 55 | #493 of 1,177 | 21 | 5.2 | $5.6M | 66 | 5 |
| HVAC and plumbing | 55 | #689 of 1,707 | 31 | 7.7 | $3.8M | 79 | 33 |
| Bakeries and dessert shops | 53 | #835 of 1,889 | 45 | 11.1 | $3.4M | 82 | 16 |
| Convenience stores | 53 | #1,024 of 2,261 | 41 | 10.1 | $6M | 76 | 17 |
| Grocery and convenience stores | 53 | #1,086 of 2,402 | 94 | 23.2 | $2.6M | 77 | 30 |
| Restaurants and cafes | 52 | #1,105 of 2,405 | 403 | 99.6 | $381K | 103 | 179 |
| Sit-down restaurants | 52 | #1,105 of 2,405 | 232 | 57.3 | $662K | 100 | 70 |
| Home repair trades | 51 | #1,000 of 2,057 | 64 | 15.8 | $1.8M | 75 | 60 |
| Pet grooming and boarding | 50 | #736 of 1,461 | 18 | 4.4 | $2M | 80 | 13 |
| Gyms | 50 | #932 of 1,792 | 30 | 7.4 | $994K | 76 | 10 |
| Pizza | 48 | #1,116 of 2,090 | 38 | 9.4 | $4M | 80 | 90 |
| Gyms, studios and classes | 47 | #1,232 of 2,088 | 58 | 14.3 | $514K | 78 | 14 |
| Auto repair and car care | 47 | #1,337 of 2,401 | 151 | 37.3 | $254K | 94 | 62 |
| Auto repair shops | 46 | #1,401 of 2,378 | 97 | 24.0 | $395K | 89 | 42 |
| Laundromats | 44 | #463 of 785 | 8 | 2.0 | $9.6M | 77 | Under 3 |
| Yoga, Pilates and fitness studios | 43 | #522 of 777 | 11 | 2.7 | $2.7M | 67 | 10 |
| Lawn, cleaning and pest control | 43 | #1,150 of 1,771 | 52 | 12.8 | $1.2M | 69 | 71 |
| Fast food and sandwich shops | 42 | #1,448 of 2,222 | 66 | 16.3 | $2.3M | 76 | 90 |
| Pest control | 41 | #474 of 699 | 10 | 2.5 | $6M | 59 | 7 |
| Barbershops | 41 | #920 of 1,356 | 25 | 6.2 | $1.5M | 77 | 3 |
| Car washes and detailing | 40 | #985 of 1,451 | 19 | 4.7 | $2M | 80 | 9 |
| Hair salons | 40 | #1,649 of 2,339 | 94 | 23.2 | $388K | 90 | 29 |
| Dry cleaners | 39 | #368 of 507 | 9 | 2.2 | $8.5M | 54 | 3 |
| House cleaning | 39 | #630 of 847 | 17 | 4.2 | $3.5M | 55 | 24 |
| Clothing and shoe stores | 38 | #1,483 of 2,087 | 84 | 20.8 | $912K | 72 | 38 |
| Primary care and pediatrics | 36 | #1,257 of 1,656 | 35 | 8.6 | $1.3M | 73 | 73 |
| Clothing, shoes and laundry | 36 | #1,679 of 2,210 | 127 | 31.4 | $603K | 68 | 41 |
| Real estate agents and brokers | 36 | #1,818 of 2,176 | 136 | 33.6 | Index only | 83 | 54 |
| Dentists and orthodontists | 35 | #1,499 of 1,886 | 59 | 14.6 | $767K | 78 | 32 |
| Salons, barbers and spas | 35 | #1,960 of 2,385 | 188 | 46.5 | $194K | 91 | 55 |
| Real estate | 33 | #1,984 of 2,229 | 177 | 43.7 | Index only | 80 | 106 |
| Doctors, dentists and clinics | 33 | #1,989 of 2,394 | 335 | 82.8 | $135K | 89 | 146 |
| Property management | 32 | #771 of 910 | 25 | 6.2 | Index only | 44 | 22 |
| Nail salons | 32 | #1,109 of 1,328 | 29 | 7.2 | $1.3M | 75 | 16 |
| Physical therapy | 30 | #1,215 of 1,422 | 29 | 7.2 | $1.6M | 65 | 21 |
| Home inspectors | Not scored | Not scored | 3 | 0.7 | Index only | 78 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.7 | $15.1M | 61 | 5 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.5 | $19.2M | Too few | 3 |
Household spending in Wicomico County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $38.3M | $947 | 99 |
| Gasoline and other fuels | $122.3M | $3,022 | 116 |
| Food away from home | $153.7M | $3,797 | 93 |
| Groceries | $245.2M | $6,059 | 96 |
| Personal care products and services | $36.5M | $902 | 90 |
| Child care and other personal services | $18.6M | $459 | 79 |
| Memberships, classes and admissions | $29.8M | $737 | 75 |
| Medical and dental services | $45.2M | $1,118 | 87 |
| Pets | $36.6M | $906 | 100 |
| Clothing, shoes and related services | $76.6M | $1,892 | 92 |
| Vehicle insurance | $104.3M | $2,577 | 132 |
| Home repairs, maintenance and insurance | $117.2M | $2,895 | 96 |
| Lawn care, cleaning and other household services | $60.1M | $1,484 | 105 |
| Rent and homeowner costs | $615.3M | $15,203 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wicomico County
- Population, 2025 estimate
- 106,899+3.2% since 2020
- Households
- 40,470
- Median age
- 37.2
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 374 sq. mi.
- People per square mile
- 280
- Median household income
- $76,210+33.8% vs. 2015–2019, before inflation
- Average household income
- $99,023
- Median home value
- $254,700
- Jobs located here
- 43,883
- Daytime population
- 101,796Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wicomico County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wicomico County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Caroline County, MD33,669 people
- Talbot County, MD37,917 people
- Calvert County, MD94,313 people
- St. Mary’s County, MD115,126 people
- Queen Anne’s County, MD51,825 people
Questions
How fast is Wicomico County, MD growing?
Population estimates put Wicomico County at 106,899 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 40,470 households. Against the 2015–2019 survey, median household income rose 33.8%, before inflation.
How much do households in Wicomico County, MD spend?
Households in Wicomico County spend about $615.3M a year on rent and homeowner costs, $245.2M on groceries and $153.7M on food away from home. Relative to the U.S., household spending in Wicomico County runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (75).
Which business types have the highest market scores in Wicomico County, MD?
Of the business types scored in Wicomico County, gas stations (73), coffee shops and cafes (69) and tire shops (68) have the highest Groundwork market scores. For gas stations, that ranks #326 of 2,358 scored counties.
How does Wicomico County, MD compare with the U.S.?
Median household income in Wicomico County is $76,210, 6% below the U.S. median of $80,734. The population rose 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $254,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (2.1 times the U.S. rate) and lowest for chiropractors (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Wicomico County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wicomico County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Wicomico County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wicomico County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.