County profile · Maryland
Somerset County, MD market data
How Somerset County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 24,973
- +1.7% since 2020
- Households
- 8,348
- Median household income
- $64,943
- +71.8% vs. 2015–2019, before inflation
- Median home value
- $173,200
- Jobs located here
- 5,954
- Highest market score
- 76
- Insurance agencies, #304 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Somerset County by name and distance, and the households and spending within reach. Or open the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Somerset County has an estimated 24,973 people and 8,348 households. Between 2020 and 2025, the population of Somerset County grew 1.7%, slower than the U.S. (+3.1%). Median household income in Somerset County is $64,943, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 71.8%, before inflation.
Relative to the U.S., household spending in Somerset County runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (58).
Of the business types scored in Somerset County, insurance agencies (76), medical and dental practices (71) and auto repair and car care businesses (67) have the highest Groundwork market scores. For insurance agencies, that ranks #304 of 2,272 scored counties.
Somerset County is part of the Salisbury metro area. Against the U.S., map listings per household run highest for grocery stores (94% above the U.S. rate) and lowest for medical and dental practices (72% below the U.S. rate).
All 56 business types in Somerset County
Highest Groundwork market score first. Each score compares Somerset County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 76 | #304 of 2,272 | 6 | 7.2 | $3.4M | 273 | 6 |
| Doctors, dentists and clinics | 71 | #304 of 2,394 | 20 | 24.0 | $412K | 270 | 3 |
| Auto repair and car care | 67 | #453 of 2,401 | 20 | 24.0 | $367K | 137 | 8 |
| Clothing, shoes and laundry | 66 | #469 of 2,210 | 5 | 6.0 | $2.8M | 315 | Under 3 |
| Salons, barbers and spas | 65 | #444 of 2,385 | 11 | 13.2 | $598K | 281 | Under 3 |
| Real estate | 64 | #398 of 2,229 | 10 | 12.0 | Index only | 263 | 7 |
| Hair salons | 62 | #568 of 2,339 | 9 | 10.8 | $731K | 170 | Under 3 |
| Real estate agents and brokers | 57 | #674 of 2,176 | 9 | 10.8 | Index only | 232 | 7 |
| Home repair trades | 55 | #780 of 2,057 | 8 | 9.6 | $2.6M | 106 | 11 |
| Auto repair shops | 55 | #951 of 2,378 | 15 | 18.0 | $489K | 110 | 7 |
| Gas stations | 52 | #1,100 of 2,358 | 15 | 18.0 | $1.6M | 68 | 7 |
| Sit-down restaurants | 51 | #1,145 of 2,405 | 43 | 51.5 | $642K | 97 | 6 |
| Restaurants and cafes | 48 | #1,293 of 2,405 | 85 | 101.8 | $325K | 88 | 19 |
| Convenience stores | 44 | #1,327 of 2,261 | 8 | 9.6 | $5.8M | 74 | 3 |
| Fast food and sandwich shops | 40 | #1,516 of 2,222 | 15 | 18.0 | $1.8M | 60 | 11 |
| Coffee shops and cafes | 32 | #1,676 of 2,063 | 9 | 10.8 | $3.1M | 83 | Under 3 |
| Grocery and convenience stores | 29 | #1,986 of 2,402 | 26 | 31.1 | $1.8M | 53 | 7 |
| Grocery stores | 28 | #1,711 of 2,070 | 11 | 13.2 | $4.2M | 46 | 4 |
| Bakeries and dessert shops | 24 | #1,758 of 1,889 | 10 | 12.0 | $2.8M | 67 | Under 3 |
| Electricians | 23 | #1,078 of 1,160 | 5 | 6.0 | $4.1M | 34 | 6 |
| Funeral homes | Not scored | Not scored | 4 | 4.8 | $340K | 50 | Under 3 |
| Pet businesses | Not scored | Not scored | 4 | 4.8 | $1.6M | 184 | 3 |
| Pizza | Not scored | Not scored | 4 | 4.8 | $6.9M | 136 | 11 |
| Child care and preschools | Not scored | Not scored | 3 | 3.6 | $1M | 103 | 3 |
| Clothing and shoe stores | Not scored | Not scored | 3 | 3.6 | $4.6M | 363 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.6 | $2.4M | 79 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 3.6 | $2.7M | 279 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 3.6 | $6.9M | 145 | 5 |
| Physical therapy | Not scored | Not scored | 3 | 3.6 | $2.7M | 114 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 3.6 | $2.7M | 154 | 3 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 2.4 | $2.4M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.4 | $3.2M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 2.4 | $3.3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.4 | $3.2M | Too few | 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.2 | $7.3M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 1.2 | $4.7M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.2 | $10.8M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.2 | $13.9M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.2 | $10.8M | Too few | 9 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.2 | $4.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 9 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Somerset County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.3M | $879 | 92 |
| Gasoline and other fuels | $24.2M | $2,898 | 112 |
| Food away from home | $27.6M | $3,304 | 81 |
| Groceries | $46.5M | $5,574 | 88 |
| Personal care products and services | $6.6M | $788 | 78 |
| Child care and other personal services | $3.1M | $370 | 64 |
| Memberships, classes and admissions | $4.7M | $566 | 58 |
| Medical and dental services | $8.2M | $986 | 77 |
| Pets | $6.5M | $773 | 85 |
| Clothing, shoes and related services | $13.9M | $1,659 | 81 |
| Vehicle insurance | $20.5M | $2,459 | 126 |
| Home repairs, maintenance and insurance | $20.7M | $2,477 | 82 |
| Lawn care, cleaning and other household services | $10.8M | $1,298 | 92 |
| Rent and homeowner costs | $113.9M | $13,643 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Somerset County
- Population, 2025 estimate
- 24,973+1.7% since 2020
- Households
- 8,348
- Median age
- 39.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 320 sq. mi.
- People per square mile
- 78
- Median household income
- $64,943+71.8% vs. 2015–2019, before inflation
- Average household income
- $74,802
- Median home value
- $173,200
- Jobs located here
- 5,954
- Daytime population
- 21,976Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Somerset County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Caroline County, MD33,669 people
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- Queen Anne’s County, MD51,825 people
Questions
How fast is Somerset County, MD growing?
Population estimates put Somerset County at 24,973 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 8,348 households. Median household income rose 71.8% from the 2015–2019 survey, before inflation.
How much do households in Somerset County, MD spend?
Households in Somerset County spend about $113.9M a year on rent and homeowner costs, $46.5M on groceries and $27.6M on food away from home. Set against the U.S., households in Somerset County spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (58).
Which business types have the highest market scores in Somerset County, MD?
The highest Groundwork market scores in Somerset County are for insurance agencies (76), medical and dental practices (71) and auto repair and car care businesses (67). Somerset County ranks #304 of 2,272 scored counties for insurance agencies.
How does Somerset County, MD compare with the U.S.?
The median household income in Somerset County is $64,943 a year, 20% below the U.S. median of $80,734. The population rose 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $173,200, against $332,700 for the U.S. For its number of households, Somerset County has the most map listings, relative to the U.S., for grocery stores (94% above the U.S. rate) and the fewest for medical and dental practices (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 20 of the 56 business types have a score in Somerset County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Somerset County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Maryland · Every U.S. market · How we measure
Screening a site or an acquisition in Somerset County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Somerset County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.