County profile · Maryland
Harford County, MD market data
Population, household spending and competition for 56 business types in Harford County, each scored against other counties.
- Population, 2025
- 266,446
- +2.0% since 2020
- Households
- 101,795
- Median household income
- $112,265
- +25.9% vs. 2015–2019, before inflation
- Median home value
- $386,400
- Jobs located here
- 87,506
- Highest market score
- 82
- Sit-down restaurants, #91 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Harford County by name and distance, and the households and spending within reach. Or open the report at the center of Harford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 266,446 people live in Harford County, in 101,795 households. Population estimates put the population change in Harford County from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%). The median household income in Harford County is $112,265 a year, 39% above the U.S. median of $80,734. That rose 25.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Harford County spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on medical and dental services (105, still above the U.S.).
The highest Groundwork market scores in Harford County are for sit-down restaurants (82), gas stations (82) and pest control companies (80). Harford County ranks #91 of 2,405 scored counties for sit-down restaurants.
Harford County is part of the Baltimore-Columbia-Towson metro area. For its number of households, Harford County has the most map listings, relative to the U.S., for urgent care and walk-in clinics (4 times the U.S. rate) and the fewest for coffee shops and cafes (58% below the U.S. rate).
All 56 business types in Harford County
Highest Groundwork market score first. Each score compares Harford County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 82 | #91 of 2,405 | 399 | 39.2 | $1.2M | 181 | 131 |
| Gas stations | 82 | #107 of 2,358 | 69 | 6.8 | $4.6M | 191 | 64 |
| Pest control | 80 | #23 of 699 | 9 | 0.9 | $20.2M | 197 | 9 |
| Laundromats | 80 | #63 of 785 | 9 | 0.9 | $26.2M | 210 | 5 |
| Coffee shops and cafes | 79 | #113 of 2,063 | 47 | 4.6 | $10.2M | 276 | 48 |
| Restaurants and cafes | 78 | #168 of 2,405 | 710 | 69.7 | $677K | 182 | 373 |
| Roofing and gutters | 76 | #83 of 1,177 | 35 | 3.4 | $10.1M | 120 | 13 |
| Chiropractors | 76 | #113 of 1,490 | 34 | 3.3 | $4M | 169 | 22 |
| Grocery stores | 75 | #292 of 2,070 | 51 | 5.0 | $13.7M | 147 | 41 |
| Fast food and sandwich shops | 74 | #240 of 2,222 | 98 | 9.6 | $4.9M | 161 | 192 |
| House cleaning | 73 | #79 of 847 | 17 | 1.7 | $10.7M | 167 | 56 |
| Funeral homes | 73 | #171 of 1,472 | 11 | 1.1 | $1.3M | 193 | 7 |
| Clothing and shoe stores | 73 | #295 of 2,087 | 115 | 11.3 | $2.1M | 162 | 41 |
| Grocery and convenience stores | 73 | #350 of 2,402 | 166 | 16.3 | $4.2M | 124 | 67 |
| Pet grooming and boarding | 72 | #172 of 1,461 | 24 | 2.4 | $4.9M | 191 | 25 |
| Convenience stores | 72 | #369 of 2,261 | 82 | 8.1 | $8.5M | 108 | 26 |
| Child care and preschools | 71 | #237 of 1,611 | 60 | 5.9 | $1.1M | 113 | 49 |
| Veterinarians | 71 | #257 of 1,485 | 36 | 3.5 | $3.2M | 119 | 30 |
| Pizza | 71 | #270 of 2,090 | 75 | 7.4 | $6.4M | 126 | 192 |
| Clothing, shoes and laundry | 70 | #383 of 2,210 | 161 | 15.8 | $1.5M | 167 | 59 |
| Insurance agencies | 70 | #466 of 2,272 | 119 | 11.7 | $2.2M | 178 | 87 |
| Optometrists and eye care | 69 | #214 of 1,302 | 34 | 3.3 | $4M | 129 | 16 |
| Pet businesses | 69 | #306 of 2,200 | 105 | 10.3 | $1.1M | 126 | 62 |
| Oil change and quick lube | 68 | #87 of 479 | 5 | 0.5 | $20.6M | 150 | 6 |
| Gyms | 67 | #287 of 1,792 | 70 | 6.9 | $1.5M | 119 | 31 |
| Bakeries and dessert shops | 67 | #343 of 1,889 | 96 | 9.4 | $5M | 121 | 51 |
| Pet stores | 66 | #227 of 974 | 28 | 2.8 | $4.2M | 92 | 7 |
| Lawn, cleaning and pest control | 66 | #314 of 1,771 | 79 | 7.8 | $2.3M | 137 | 187 |
| Spas and skin care | 66 | #340 of 1,769 | 98 | 9.6 | $1.1M | 130 | 17 |
| Landscaping and lawn care | 65 | #347 of 1,493 | 53 | 5.2 | $3.4M | 117 | 122 |
| Property management | 64 | #219 of 910 | 23 | 2.3 | Index only | 141 | 43 |
| Primary care and pediatrics | 63 | #425 of 1,656 | 56 | 5.5 | $2.4M | 138 | 136 |
| Nail salons | 62 | #349 of 1,328 | 56 | 5.5 | $2M | 119 | 20 |
| Hair salons | 62 | #579 of 2,339 | 194 | 19.1 | $574K | 133 | 74 |
| Tire shops | 61 | #494 of 1,530 | 38 | 3.7 | $2.7M | 108 | 16 |
| Martial arts and dance studios | 60 | #371 of 1,334 | 44 | 4.3 | $2.5M | 122 | 37 |
| Car washes and detailing | 60 | #463 of 1,451 | 39 | 3.8 | $2.6M | 105 | 16 |
| Gyms, studios and classes | 60 | #581 of 2,088 | 138 | 13.6 | $783K | 118 | 68 |
| Yoga, Pilates and fitness studios | 58 | #233 of 777 | 24 | 2.4 | $4.5M | 111 | 31 |
| Electricians | 58 | #399 of 1,160 | 29 | 2.8 | $12.2M | 102 | 99 |
| Barbershops | 58 | #482 of 1,356 | 42 | 4.1 | $2.7M | 141 | 11 |
| Home inspectors | 56 | #147 of 415 | 6 | 0.6 | Index only | 115 | 8 |
| Salons, barbers and spas | 56 | #837 of 2,385 | 397 | 39.0 | $281K | 132 | 123 |
| Auto repair and car care | 56 | #923 of 2,401 | 338 | 33.2 | $304K | 113 | 165 |
| Dry cleaners | 55 | #216 of 507 | 13 | 1.3 | $18.2M | 116 | 13 |
| Home repair trades | 54 | #847 of 2,057 | 148 | 14.5 | $2.4M | 99 | 237 |
| Dentists and orthodontists | 52 | #863 of 1,886 | 113 | 11.1 | $1.2M | 123 | 88 |
| Auto repair shops | 52 | #1,097 of 2,378 | 214 | 21.0 | $480K | 108 | 123 |
| HVAC and plumbing | 51 | #822 of 1,707 | 84 | 8.3 | $4.2M | 89 | 125 |
| Collision repair and body shops | 50 | #660 of 1,327 | 37 | 3.6 | $2.8M | 90 | 28 |
| Mortgage brokers and lenders | 49 | #457 of 887 | 40 | 3.9 | Index only | 116 | 27 |
| Doctors, dentists and clinics | 49 | #1,228 of 2,394 | 722 | 70.9 | $190K | 125 | 324 |
| Real estate agents and brokers | 47 | #1,233 of 2,176 | 291 | 28.6 | Index only | 114 | 108 |
| Real estate | 44 | #1,412 of 2,229 | 360 | 35.4 | Index only | 116 | 215 |
| Physical therapy | 43 | #901 of 1,422 | 68 | 6.7 | $2M | 84 | 52 |
| Urgent care and walk-in clinics | 30 | #281 of 325 | 20 | 2.0 | $6.9M | 28 | 10 |
Household spending in Harford County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $102.8M | $1,010 | 105 |
| Gasoline and other fuels | $314.4M | $3,088 | 119 |
| Food away from home | $480.4M | $4,719 | 116 |
| Groceries | $697.2M | $6,849 | 108 |
| Personal care products and services | $111.4M | $1,095 | 109 |
| Child care and other personal services | $68M | $668 | 115 |
| Memberships, classes and admissions | $108M | $1,061 | 108 |
| Medical and dental services | $137.2M | $1,348 | 105 |
| Pets | $116.4M | $1,144 | 126 |
| Clothing, shoes and related services | $236.1M | $2,319 | 113 |
| Vehicle insurance | $265.5M | $2,608 | 133 |
| Home repairs, maintenance and insurance | $354.2M | $3,480 | 115 |
| Lawn care, cleaning and other household services | $181.6M | $1,784 | 126 |
| Rent and homeowner costs | $1.8B | $17,725 | 106 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Harford County
- Population, 2025 estimate
- 266,446+2.0% since 2020
- Households
- 101,795
- Median age
- 41.6
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 437 sq. mi.
- People per square mile
- 603
- Median household income
- $112,265+25.9% vs. 2015–2019, before inflation
- Average household income
- $133,186
- Median home value
- $386,400
- Jobs located here
- 87,506
- Daytime population
- 226,500Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Harford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Maryland 8
- Baltimore County, MD850,796 people
- Cecil County, MD104,960 people
- Baltimore city, MD573,243 people
- Kent County, MD19,346 people
- Anne Arundel County, MD598,166 people
- Queen Anne’s County, MD51,825 people
- Howard County, MD336,328 people
- Carroll County, MD175,321 people
Questions
How fast is Harford County, MD growing?
Population estimates put Harford County at 266,446 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 101,795 households. Against the 2015–2019 survey, median household income rose 25.9%, before inflation.
How much do households in Harford County, MD spend?
Households in Harford County spend about $1.8B a year on rent and homeowner costs, $697.2M on groceries and $480.4M on food away from home. Relative to the U.S., household spending in Harford County runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on medical and dental services (105, still above the U.S.).
Which business types have the highest market scores in Harford County, MD?
Of the business types scored in Harford County, sit-down restaurants (82), gas stations (82) and pest control companies (80) have the highest Groundwork market scores. For sit-down restaurants, that ranks #91 of 2,405 scored counties.
How does Harford County, MD compare with the U.S.?
Median household income in Harford County is $112,265, 39% above the U.S. median of $80,734. The population rose 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $386,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (4 times the U.S. rate) and lowest for coffee shops and cafes (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Harford County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harford County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Harford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.