County profile · Maryland
Baltimore County, MD market data
Population, household spending and competition for 56 business types in Baltimore County, each scored against other counties.
- Population, 2025
- 847,650
- −0.7% since 2020
- Households
- 332,801
- Median household income
- $91,768
- +19.4% vs. 2015–2019, before inflation
- Median home value
- $349,300
- Jobs located here
- 385,518
- Highest market score
- 76
- Pet grooming and boarding, #99 of 1,461 scored counties
A site report maps the competitors on map listings around any address in Baltimore County by name and distance, and the households and spending within reach. Or open the report at the center of Baltimore County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 847,650 people live in Baltimore County, in 332,801 households. Population estimates put the population change in Baltimore County from 2020 to 2025 at −0.7%, against +3.1% for the U.S. The median household income in Baltimore County is $91,768 a year, 14% above the U.S. median of $80,734. That rose 19.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Baltimore County spend the most on lawn care, cleaning and other household services (an index of 117, where 100 is the U.S. average) and the least on vehicle maintenance and repairs (89).
The highest Groundwork market scores in Baltimore County are for pet grooming and boarding businesses (76), pet stores (73) and pet businesses (72). Baltimore County ranks #99 of 1,461 scored counties for pet grooming and boarding businesses.
Baltimore County is part of the Baltimore-Columbia-Towson metro area. For its number of households, Baltimore County has the most map listings, relative to the U.S., for urgent care and walk-in clinics (2.6 times the U.S. rate) and the fewest for chiropractors (43% below the U.S. rate).
All 56 business types in Baltimore County
Highest Groundwork market score first. Each score compares Baltimore County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 76 | #99 of 1,461 | 84 | 2.5 | $4.1M | 161 | 49 |
| Pet stores | 73 | #124 of 974 | 50 | 1.5 | $6.9M | 153 | 22 |
| Pet businesses | 72 | #211 of 2,200 | 260 | 7.8 | $1.3M | 151 | 155 |
| Veterinarians | 70 | #279 of 1,485 | 101 | 3.0 | $3.4M | 126 | 84 |
| Roofing and gutters | 69 | #176 of 1,177 | 107 | 3.2 | $10.1M | 119 | 42 |
| Landscaping and lawn care | 69 | #263 of 1,493 | 143 | 4.3 | $3.9M | 132 | 274 |
| Coffee shops and cafes | 69 | #316 of 2,063 | 221 | 6.6 | $6.5M | 175 | 155 |
| Pest control | 68 | #111 of 699 | 40 | 1.2 | $13.8M | 135 | 36 |
| Electricians | 67 | #211 of 1,160 | 69 | 2.1 | $15.6M | 130 | 185 |
| Chiropractors | 67 | #277 of 1,490 | 103 | 3.1 | $4M | 168 | 65 |
| Funeral homes | 66 | #318 of 1,472 | 48 | 1.4 | $1.1M | 155 | 37 |
| Convenience stores | 66 | #543 of 2,261 | 215 | 6.5 | $10M | 128 | 99 |
| Gas stations | 65 | #546 of 2,358 | 249 | 7.5 | $3.5M | 148 | 190 |
| Laundromats | 64 | #210 of 785 | 32 | 1.0 | $22.2M | 177 | 25 |
| Home repair trades | 64 | #403 of 2,057 | 375 | 11.3 | $2.9M | 118 | 497 |
| Sit-down restaurants | 64 | #573 of 2,405 | 1,762 | 52.9 | $813K | 123 | 467 |
| HVAC and plumbing | 63 | #393 of 1,707 | 199 | 6.0 | $5.4M | 114 | 270 |
| Lawn, cleaning and pest control | 62 | #417 of 1,771 | 239 | 7.2 | $2.3M | 137 | 542 |
| Grocery and convenience stores | 62 | #694 of 2,402 | 497 | 14.9 | $4.3M | 128 | 273 |
| House cleaning | 61 | #211 of 847 | 56 | 1.7 | $9.8M | 154 | 232 |
| Restaurants and cafes | 60 | #749 of 2,405 | 2,951 | 88.7 | $485K | 131 | 1,449 |
| Grocery stores | 59 | #701 of 2,070 | 180 | 5.4 | $12M | 129 | 174 |
| Oil change and quick lube | 58 | #173 of 479 | 15 | 0.5 | $18.9M | 137 | 15 |
| Bakeries and dessert shops | 58 | #618 of 1,889 | 298 | 9.0 | $4.8M | 116 | 171 |
| Car washes and detailing | 57 | #535 of 1,451 | 93 | 2.8 | $3M | 121 | 40 |
| Gyms | 57 | #638 of 1,792 | 209 | 6.3 | $1.5M | 113 | 108 |
| Martial arts and dance studios | 53 | #578 of 1,334 | 155 | 4.7 | $2M | 98 | 75 |
| Fast food and sandwich shops | 53 | #1,009 of 2,222 | 389 | 11.7 | $3.7M | 121 | 822 |
| Gyms, studios and classes | 52 | #941 of 2,088 | 427 | 12.8 | $721K | 109 | 183 |
| Yoga, Pilates and fitness studios | 51 | #366 of 777 | 63 | 1.9 | $4.9M | 120 | 108 |
| Optometrists and eye care | 50 | #687 of 1,302 | 162 | 4.9 | $2.6M | 82 | 35 |
| Pizza | 50 | #1,008 of 2,090 | 269 | 8.1 | $5.3M | 105 | 822 |
| Spas and skin care | 49 | #927 of 1,769 | 375 | 11.3 | $896K | 102 | 59 |
| Barbershops | 48 | #748 of 1,356 | 165 | 5.0 | $2M | 108 | 25 |
| Clothing and shoe stores | 48 | #1,121 of 2,087 | 479 | 14.4 | $1.5M | 117 | 285 |
| Home inspectors | 46 | #229 of 415 | 26 | 0.8 | Index only | 81 | 22 |
| Tire shops | 46 | #872 of 1,530 | 112 | 3.4 | $2.5M | 101 | 53 |
| Primary care and pediatrics | 45 | #1,004 of 1,656 | 204 | 6.1 | $2M | 114 | 600 |
| Child care and preschools | 44 | #976 of 1,611 | 255 | 7.7 | $755K | 75 | 219 |
| Clothing, shoes and laundry | 43 | #1,372 of 2,210 | 714 | 21.5 | $995K | 113 | 367 |
| Collision repair and body shops | 42 | #845 of 1,327 | 95 | 2.9 | $3M | 97 | 81 |
| Hair salons | 40 | #1,645 of 2,339 | 851 | 25.6 | $395K | 92 | 231 |
| Auto repair and car care | 40 | #1,648 of 2,401 | 1,032 | 31.0 | $275K | 102 | 499 |
| Property management | 38 | #649 of 910 | 113 | 3.4 | Index only | 88 | 215 |
| Real estate agents and brokers | 38 | #1,688 of 2,176 | 953 | 28.6 | Index only | 107 | 335 |
| Nail salons | 37 | #1,011 of 1,328 | 258 | 7.8 | $1.3M | 78 | 79 |
| Insurance agencies | 35 | #1,641 of 2,272 | 600 | 18.0 | $1.2M | 99 | 398 |
| Auto repair shops | 35 | #1,830 of 2,378 | 674 | 20.3 | $420K | 95 | 370 |
| Salons, barbers and spas | 35 | #1,957 of 2,385 | 1,700 | 51.1 | $198K | 93 | 399 |
| Dry cleaners | 34 | #401 of 507 | 53 | 1.6 | $13.4M | 86 | 57 |
| Real estate | 33 | #1,976 of 2,229 | 1,279 | 38.4 | Index only | 100 | 801 |
| Mortgage brokers and lenders | 28 | #809 of 887 | 187 | 5.6 | Index only | 76 | 110 |
| Dentists and orthodontists | 27 | #1,715 of 1,886 | 461 | 13.9 | $900K | 92 | 380 |
| Physical therapy | 26 | #1,263 of 1,422 | 263 | 7.9 | $1.6M | 66 | 175 |
| Doctors, dentists and clinics | 26 | #2,195 of 2,394 | 3,197 | 96.1 | $130K | 85 | 1,298 |
| Urgent care and walk-in clinics | 20 | #314 of 325 | 44 | 1.3 | $9.4M | 38 | 43 |
Household spending in Baltimore County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $283.3M | $851 | 89 |
| Gasoline and other fuels | $879.1M | $2,642 | 102 |
| Food away from home | $1.4B | $4,305 | 106 |
| Groceries | $2.2B | $6,490 | 103 |
| Personal care products and services | $335.9M | $1,009 | 100 |
| Child care and other personal services | $192.6M | $579 | 100 |
| Memberships, classes and admissions | $307.7M | $925 | 94 |
| Medical and dental services | $415.1M | $1,247 | 97 |
| Pets | $345.2M | $1,037 | 114 |
| Clothing, shoes and related services | $710.3M | $2,134 | 104 |
| Vehicle insurance | $746M | $2,241 | 115 |
| Home repairs, maintenance and insurance | $1.1B | $3,239 | 107 |
| Lawn care, cleaning and other household services | $550.9M | $1,655 | 117 |
| Rent and homeowner costs | $5.5B | $16,634 | 100 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Baltimore County
- Population, 2025 estimate
- 847,650−0.7% since 2020
- Households
- 332,801
- Median age
- 41.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 598 sq. mi.
- People per square mile
- 1,422
- Median household income
- $91,768+19.4% vs. 2015–2019, before inflation
- Average household income
- $122,863
- Median home value
- $349,300
- Jobs located here
- 385,518
- Daytime population
- 833,745Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Baltimore County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Baltimore County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Maryland 8
- Baltimore city, MD573,243 people
- Howard County, MD336,328 people
- Harford County, MD263,757 people
- Anne Arundel County, MD598,166 people
- Carroll County, MD175,321 people
- Kent County, MD19,346 people
- Montgomery County, MD1,065,949 people
- Queen Anne’s County, MD51,825 people
Questions
How fast is Baltimore County, MD growing?
Population estimates put Baltimore County at 847,650 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 332,801 households. Against the 2015–2019 survey, median household income rose 19.4%, before inflation.
How much do households in Baltimore County, MD spend?
Households in Baltimore County spend about $5.5B a year on rent and homeowner costs, $2.2B on groceries and $1.4B on food away from home. Relative to the U.S., household spending in Baltimore County runs highest on lawn care, cleaning and other household services (an index of 117, where 100 is the U.S. average) and lowest on vehicle maintenance and repairs (89).
Which business types have the highest market scores in Baltimore County, MD?
Of the business types scored in Baltimore County, pet grooming and boarding businesses (76), pet stores (73) and pet businesses (72) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #99 of 1,461 scored counties.
How does Baltimore County, MD compare with the U.S.?
Median household income in Baltimore County is $91,768, 14% above the U.S. median of $80,734. The population fell 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $349,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (2.6 times the U.S. rate) and lowest for chiropractors (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Baltimore County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Baltimore County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Maryland · Every U.S. market · How we measure
Screening a site or an acquisition in Baltimore County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Baltimore County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.