Metro area profile · Maryland
Salisbury, MD metro area market data
Population, household spending and competition for 56 business types in the Salisbury metro area, each scored against other metro areas.
- Population, 2025
- 131,872
- +2.9% since 2020
- Households
- 48,818
- Median household income
- $73,802
- Median home value
- $241,200
- Jobs located here
- 49,837
- Highest market score
- 73
- Insurance agencies, #65 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Salisbury metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Salisbury metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 131,872 people live in the Salisbury metro area, in 48,818 households. Population estimates put the population change in the Salisbury metro area from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%). The median household income in the Salisbury metro area is $73,802 a year, 9% below the U.S. median of $80,734.
Set against the U.S., households in the Salisbury metro area spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (72).
The highest Groundwork market scores in the Salisbury metro area are for insurance agencies (73), tire shops (71) and optometrists and eye clinics (69). The Salisbury metro area ranks #65 of 387 scored metro areas for insurance agencies.
The Salisbury metro area takes in 2 counties: Wicomico County and Somerset County. For its number of households, the Salisbury metro area has the most map listings, relative to the U.S., for property management companies (70% above the U.S. rate) and the fewest for chiropractors (50% below the U.S. rate).
All 56 business types in the Salisbury metro area
Highest Groundwork market score first. Each score compares the Salisbury metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 73 | #65 of 387 | 73 | 15.0 | $1.7M | 136 | 41 |
| Tire shops | 71 | #58 of 386 | 11 | 2.3 | $4.1M | 166 | 6 |
| Optometrists and eye care | 69 | #54 of 386 | 13 | 2.7 | $4.1M | 131 | 5 |
| Pet stores | 68 | #69 of 382 | 8 | 1.6 | $5.4M | 119 | Under 3 |
| Chiropractors | 67 | #68 of 386 | 13 | 2.7 | $4.1M | 172 | 10 |
| Coffee shops and cafes | 65 | #79 of 387 | 41 | 8.4 | $4.4M | 119 | 18 |
| Spas and skin care | 62 | #77 of 387 | 37 | 7.6 | $1.2M | 133 | 8 |
| Landscaping and lawn care | 60 | #133 of 385 | 25 | 5.1 | $2.8M | 97 | 49 |
| Mortgage brokers and lenders | 59 | #109 of 373 | 14 | 2.9 | Index only | 133 | 6 |
| Gas stations | 59 | #132 of 387 | 58 | 11.9 | $2.5M | 106 | 44 |
| Martial arts and dance studios | 58 | #118 of 387 | 18 | 3.7 | $1.9M | 95 | 4 |
| Roofing and gutters | 56 | #140 of 381 | 21 | 4.3 | $6.6M | 78 | 6 |
| Funeral homes | 54 | #153 of 377 | 11 | 2.3 | $617K | 91 | 4 |
| Restaurants and cafes | 54 | #166 of 387 | 488 | 100.0 | $371K | 100 | 198 |
| Collision repair and body shops | 54 | #172 of 381 | 16 | 3.3 | $2.9M | 93 | 7 |
| Gyms, studios and classes | 53 | #157 of 387 | 60 | 12.3 | $576K | 87 | 14 |
| Pet businesses | 53 | #172 of 387 | 53 | 10.9 | $813K | 93 | 27 |
| Gyms | 52 | #173 of 387 | 31 | 6.4 | $1.1M | 86 | 10 |
| Sit-down restaurants | 51 | #181 of 387 | 275 | 56.3 | $659K | 99 | 76 |
| HVAC and plumbing | 51 | #193 of 387 | 34 | 7.0 | $4.1M | 85 | 38 |
| Auto repair and car care | 51 | #197 of 387 | 171 | 35.0 | $267K | 99 | 70 |
| Veterinarians | 50 | #201 of 384 | 17 | 3.5 | $2.5M | 93 | 14 |
| Lawn, cleaning and pest control | 49 | #191 of 387 | 53 | 10.9 | $1.3M | 80 | 82 |
| Home repair trades | 49 | #203 of 387 | 72 | 14.7 | $1.9M | 79 | 72 |
| Child care and preschools | 49 | #205 of 387 | 29 | 5.9 | $747K | 75 | 21 |
| Bakeries and dessert shops | 48 | #219 of 387 | 55 | 11.3 | $3.3M | 80 | 18 |
| Doctors, dentists and clinics | 47 | #211 of 387 | 355 | 72.7 | $151K | 99 | 153 |
| Yoga, Pilates and fitness studios | 44 | #226 of 347 | 11 | 2.3 | $3.1M | 77 | 10 |
| House cleaning | 44 | #247 of 375 | 18 | 3.7 | $3.9M | 62 | 24 |
| Auto repair shops | 44 | #255 of 387 | 112 | 22.9 | $408K | 92 | 49 |
| Electricians | 43 | #253 of 383 | 17 | 3.5 | $8.1M | 68 | 28 |
| Pet grooming and boarding | 43 | #256 of 386 | 20 | 4.1 | $2.2M | 85 | 13 |
| Car washes and detailing | 42 | #260 of 387 | 20 | 4.1 | $2.3M | 91 | 10 |
| Salons, barbers and spas | 42 | #276 of 387 | 199 | 40.8 | $217K | 102 | 57 |
| Dry cleaners | 41 | #183 of 272 | 9 | 1.8 | $10M | 64 | 3 |
| Pest control | 41 | #236 of 345 | 10 | 2.0 | $7.1M | 69 | 9 |
| Dentists and orthodontists | 41 | #264 of 387 | 62 | 12.7 | $863K | 88 | 34 |
| Hair salons | 41 | #277 of 387 | 103 | 21.1 | $418K | 97 | 30 |
| Grocery stores | 40 | #265 of 387 | 44 | 9.0 | $6.6M | 71 | 17 |
| Pizza | 40 | #269 of 387 | 42 | 8.6 | $4.3M | 85 | 101 |
| Barbershops | 40 | #284 of 387 | 25 | 5.1 | $1.7M | 91 | 3 |
| Clothing and shoe stores | 39 | #273 of 387 | 87 | 17.8 | $1M | 82 | 39 |
| Clothing, shoes and laundry | 39 | #277 of 387 | 132 | 27.0 | $685K | 78 | 42 |
| Real estate agents and brokers | 38 | #303 of 387 | 145 | 29.7 | Index only | 92 | 61 |
| Real estate | 37 | #315 of 387 | 187 | 38.3 | Index only | 90 | 115 |
| Fast food and sandwich shops | 36 | #283 of 387 | 81 | 16.6 | $2.2M | 73 | 101 |
| Primary care and pediatrics | 36 | #294 of 387 | 38 | 7.8 | $1.4M | 79 | 76 |
| Laundromats | 35 | #274 of 364 | 9 | 1.8 | $10M | 80 | Under 3 |
| Convenience stores | 35 | #291 of 387 | 49 | 10.0 | $6M | 76 | 20 |
| Property management | 33 | #328 of 374 | 25 | 5.1 | Index only | 52 | 24 |
| Grocery and convenience stores | 32 | #314 of 387 | 120 | 24.6 | $2.4M | 72 | 37 |
| Nail salons | 32 | #347 of 387 | 29 | 5.9 | $1.5M | 89 | 16 |
| Physical therapy | 27 | #352 of 386 | 32 | 6.6 | $1.7M | 70 | 22 |
| Home inspectors | Not scored | Not scored | 3 | 0.6 | Index only | 93 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.6 | $17.8M | 73 | 6 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.4 | $22.8M | Too few | 3 |
Household spending in the Salisbury metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $45.6M | $935 | 98 |
| Gasoline and other fuels | $146.5M | $3,001 | 116 |
| Food away from home | $181.2M | $3,713 | 91 |
| Groceries | $291.7M | $5,976 | 95 |
| Personal care products and services | $43.1M | $883 | 88 |
| Child care and other personal services | $21.7M | $444 | 76 |
| Memberships, classes and admissions | $34.6M | $708 | 72 |
| Medical and dental services | $53.5M | $1,095 | 85 |
| Pets | $43.1M | $883 | 97 |
| Clothing, shoes and related services | $90.4M | $1,852 | 90 |
| Vehicle insurance | $124.8M | $2,557 | 131 |
| Home repairs, maintenance and insurance | $137.9M | $2,824 | 94 |
| Lawn care, cleaning and other household services | $70.9M | $1,452 | 103 |
| Rent and homeowner costs | $729.2M | $14,936 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Salisbury metro area
- Population, 2025 estimate
- 131,872+2.9% since 2020
- Households
- 48,818
- Median age
- 37.6
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 694 sq. mi.
- People per square mile
- 187
- Median household income
- $73,802
- Average household income
- $94,881
- Median home value
- $241,200
- Jobs located here
- 49,837
- Daytime population
- 123,772Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Salisbury metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Salisbury metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Salisbury metro area 2
- Wicomico County, MD104,914 people
- Somerset County, MD24,822 people
Other markets based in Maryland 7
- Baltimore-Columbia-Towson, MD metro area2,849,436 people
- Hagerstown-Martinsburg, MD-WV metro area302,649 people
- Lexington Park, MD metro area209,439 people
- Cumberland, MD-WV area94,306 people
- Ocean Pines, MD area53,700 people
- Easton, MD area37,917 people
- Cambridge, MD area32,754 people
Questions
How fast is the Salisbury, MD metro area growing?
Population estimates put the Salisbury metro area at 131,872 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 48,818 households.
How much do households in the Salisbury, MD metro area spend?
Households in the Salisbury metro area spend about $729.2M a year on rent and homeowner costs, $291.7M on groceries and $181.2M on food away from home. Relative to the U.S., household spending in the Salisbury metro area runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (72).
Which business types have the highest market scores in the Salisbury, MD metro area?
Of the business types scored in the Salisbury metro area, insurance agencies (73), tire shops (71) and optometrists and eye clinics (69) have the highest Groundwork market scores. For insurance agencies, that ranks #65 of 387 scored metro areas.
How does the Salisbury, MD metro area compare with the U.S.?
Median household income in the Salisbury metro area is $73,802, 9% below the U.S. median of $80,734. The population rose 2.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $241,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for property management companies (70% above the U.S. rate) and lowest for chiropractors (50% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Salisbury metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Salisbury metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Salisbury metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Salisbury metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.