County profile · Maryland
Carroll County, MD market data
How Carroll County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 176,677
- +2.2% since 2020
- Households
- 64,285
- Median household income
- $118,211
- +22.2% vs. 2015–2019, before inflation
- Median home value
- $434,000
- Jobs located here
- 57,897
- Highest market score
- 88
- Gas stations, #46 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Carroll County by name and distance, and the households and spending within reach. Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Carroll County has an estimated 176,677 people and 64,285 households. Between 2020 and 2025, the population of Carroll County grew 2.2%, slower than the U.S. (+3.1%). Median household income in Carroll County is $118,211, 46% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.2%, before inflation.
Relative to the U.S., household spending in Carroll County runs highest on vehicle insurance (an index of 148, where 100 is the U.S. average) and lowest on medical and dental services (109, still above the U.S.).
Of the business types scored in Carroll County, gas stations (88), chiropractors (82) and clothing and shoe stores (82) have the highest Groundwork market scores. For gas stations, that ranks #46 of 2,358 scored counties.
Carroll County is part of the Baltimore-Columbia-Towson metro area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.1 times the U.S. rate) and lowest for clothing and shoe stores (60% below the U.S. rate).
All 56 business types in Carroll County
Highest Groundwork market score first. Each score compares Carroll County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 88 | #46 of 2,358 | 43 | 6.7 | $5.1M | 215 | 35 |
| Chiropractors | 82 | #42 of 1,490 | 18 | 2.8 | $5M | 209 | 12 |
| Clothing and shoe stores | 82 | #121 of 2,087 | 41 | 6.4 | $3.8M | 299 | 23 |
| Coffee shops and cafes | 79 | #114 of 2,063 | 41 | 6.4 | $7.7M | 208 | 29 |
| Convenience stores | 79 | #191 of 2,261 | 42 | 6.5 | $10.7M | 136 | 15 |
| Pet stores | 77 | #81 of 974 | 16 | 2.5 | $4.8M | 106 | 3 |
| Clothing, shoes and laundry | 77 | #182 of 2,210 | 68 | 10.6 | $2.3M | 260 | 37 |
| Barbershops | 76 | #124 of 1,356 | 25 | 3.9 | $2.9M | 155 | Under 3 |
| Car washes and detailing | 75 | #121 of 1,451 | 21 | 3.3 | $3.5M | 138 | 9 |
| Sit-down restaurants | 74 | #268 of 2,405 | 299 | 46.5 | $1.1M | 159 | 108 |
| Grocery and convenience stores | 74 | #313 of 2,402 | 96 | 14.9 | $4.7M | 139 | 46 |
| Restaurants and cafes | 73 | #295 of 2,405 | 528 | 82.1 | $598K | 161 | 270 |
| House cleaning | 72 | #91 of 847 | 16 | 2.5 | $7.5M | 117 | 30 |
| Fast food and sandwich shops | 72 | #297 of 2,222 | 62 | 9.6 | $5.1M | 167 | 131 |
| Insurance agencies | 71 | #433 of 2,272 | 85 | 13.2 | $2.2M | 174 | 60 |
| Property management | 70 | #144 of 910 | 15 | 2.3 | Index only | 142 | 20 |
| Grocery stores | 70 | #404 of 2,070 | 35 | 5.4 | $12.9M | 139 | 31 |
| Laundromats | 69 | #160 of 785 | 7 | 1.1 | $22.2M | 178 | 6 |
| Bakeries and dessert shops | 69 | #302 of 1,889 | 65 | 10.1 | $4.9M | 117 | 29 |
| Dry cleaners | 67 | #85 of 507 | 6 | 0.9 | $25.9M | 166 | 8 |
| Nail salons | 67 | #220 of 1,328 | 39 | 6.1 | $1.9M | 112 | 8 |
| Optometrists and eye care | 67 | #267 of 1,302 | 27 | 4.2 | $3.3M | 106 | 9 |
| Spas and skin care | 67 | #305 of 1,769 | 54 | 8.4 | $1.4M | 155 | 14 |
| Pizza | 67 | #398 of 2,090 | 52 | 8.1 | $6.1M | 119 | 131 |
| Pest control | 65 | #157 of 699 | 10 | 1.6 | $12M | 117 | 10 |
| Yoga, Pilates and fitness studios | 64 | #155 of 777 | 11 | 1.7 | $6.7M | 165 | 24 |
| Tire shops | 64 | #420 of 1,530 | 26 | 4.0 | $2.8M | 112 | 12 |
| Gyms | 63 | #422 of 1,792 | 50 | 7.8 | $1.5M | 113 | 24 |
| Funeral homes | 62 | #440 of 1,472 | 16 | 2.5 | $653K | 96 | 12 |
| Primary care and pediatrics | 60 | #508 of 1,656 | 37 | 5.8 | $2.4M | 136 | 112 |
| Hair salons | 60 | #672 of 2,339 | 129 | 20.1 | $567K | 132 | 55 |
| Salons, barbers and spas | 57 | #784 of 2,385 | 255 | 39.7 | $287K | 135 | 83 |
| Child care and preschools | 56 | #652 of 1,611 | 45 | 7.0 | $1M | 102 | 55 |
| Gyms, studios and classes | 55 | #800 of 2,088 | 101 | 15.7 | $728K | 110 | 55 |
| Mortgage brokers and lenders | 54 | #346 of 887 | 22 | 3.4 | Index only | 137 | 17 |
| Veterinarians | 54 | #639 of 1,485 | 33 | 5.1 | $2.3M | 86 | 30 |
| Real estate agents and brokers | 53 | #893 of 2,176 | 150 | 23.3 | Index only | 144 | 78 |
| Roofing and gutters | 51 | #582 of 1,177 | 36 | 5.6 | $6.5M | 77 | 17 |
| Real estate | 50 | #1,082 of 2,229 | 196 | 30.5 | Index only | 139 | 143 |
| Pet businesses | 50 | #1,101 of 2,200 | 113 | 17.6 | $681K | 78 | 55 |
| Pet grooming and boarding | 49 | #766 of 1,461 | 42 | 6.5 | $1.8M | 72 | 22 |
| Collision repair and body shops | 47 | #729 of 1,327 | 28 | 4.4 | $2.6M | 85 | 23 |
| Martial arts and dance studios | 47 | #751 of 1,334 | 40 | 6.2 | $1.8M | 91 | 31 |
| Doctors, dentists and clinics | 44 | #1,480 of 2,394 | 519 | 80.7 | $173K | 114 | 258 |
| Lawn, cleaning and pest control | 43 | #1,137 of 1,771 | 91 | 14.2 | $1.3M | 78 | 171 |
| Auto repair and car care | 43 | #1,510 of 2,401 | 295 | 45.9 | $247K | 92 | 141 |
| HVAC and plumbing | 42 | #1,141 of 1,707 | 65 | 10.1 | $3.6M | 76 | 113 |
| Dentists and orthodontists | 42 | #1,226 of 1,886 | 87 | 13.5 | $1M | 105 | 80 |
| Landscaping and lawn care | 40 | #1,016 of 1,493 | 65 | 10.1 | $1.8M | 63 | 131 |
| Auto repair shops | 40 | #1,664 of 2,378 | 187 | 29.1 | $390K | 88 | 111 |
| Electricians | 39 | #848 of 1,160 | 32 | 5.0 | $7.3M | 61 | 91 |
| Physical therapy | 38 | #1,037 of 1,422 | 54 | 8.4 | $1.7M | 69 | 34 |
| Home repair trades | 38 | #1,578 of 2,057 | 133 | 20.7 | $1.8M | 73 | 221 |
| Home inspectors | 33 | #338 of 415 | 9 | 1.4 | Index only | 50 | 7 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.3 | $36.5M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.3 | $45M | Too few | 11 |
Household spending in Carroll County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $73M | $1,135 | 118 |
| Gasoline and other fuels | $220.2M | $3,425 | 132 |
| Food away from home | $315.7M | $4,910 | 121 |
| Groceries | $451.3M | $7,020 | 111 |
| Personal care products and services | $73.2M | $1,138 | 113 |
| Child care and other personal services | $46M | $716 | 123 |
| Memberships, classes and admissions | $73.5M | $1,143 | 116 |
| Medical and dental services | $89.9M | $1,399 | 109 |
| Pets | $77M | $1,198 | 132 |
| Clothing, shoes and related services | $155.7M | $2,422 | 118 |
| Vehicle insurance | $185.9M | $2,891 | 148 |
| Home repairs, maintenance and insurance | $234.8M | $3,652 | 121 |
| Lawn care, cleaning and other household services | $119.6M | $1,861 | 132 |
| Rent and homeowner costs | $1.2B | $18,359 | 110 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Carroll County
- Population, 2025 estimate
- 176,677+2.2% since 2020
- Households
- 64,285
- Median age
- 42.4
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.1
- Land area
- 448 sq. mi.
- People per square mile
- 392
- Median household income
- $118,211+22.2% vs. 2015–2019, before inflation
- Average household income
- $142,587
- Median home value
- $434,000
- Jobs located here
- 57,897
- Daytime population
- 147,678Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Carroll County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Maryland 8
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- Howard County, MD336,328 people
- Baltimore County, MD850,796 people
- Baltimore city, MD573,243 people
- Montgomery County, MD1,065,949 people
- Harford County, MD263,757 people
- Anne Arundel County, MD598,166 people
- Washington County, MD155,709 people
Questions
How fast is Carroll County, MD growing?
Population estimates put Carroll County at 176,677 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 64,285 households. Median household income rose 22.2% from the 2015–2019 survey, before inflation.
How much do households in Carroll County, MD spend?
Households in Carroll County spend about $1.2B a year on rent and homeowner costs, $451.3M on groceries and $315.7M on food away from home. Set against the U.S., households in Carroll County spend the most on vehicle insurance (an index of 148, where 100 is the U.S. average) and the least on medical and dental services (109, still above the U.S.).
Which business types have the highest market scores in Carroll County, MD?
The highest Groundwork market scores in Carroll County are for gas stations (88), chiropractors (82) and clothing and shoe stores (82). Carroll County ranks #46 of 2,358 scored counties for gas stations.
How does Carroll County, MD compare with the U.S.?
The median household income in Carroll County is $118,211 a year, 46% above the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $434,000, against $332,700 for the U.S. For its number of households, Carroll County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.1 times the U.S. rate) and the fewest for clothing and shoe stores (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Carroll County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Carroll County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Maryland · Every U.S. market · How we measure
Screening a site or an acquisition in Carroll County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.