Small-town market profile · Maryland
Easton, MD area market data
Population, household spending and competition for 56 business types in the Easton area, each scored against other small-town markets.
- Population, 2025
- 38,238
- +2.0% since 2020
- Households
- 16,433
- Median household income
- $84,811
- +15.3% vs. 2015–2019, before inflation
- Median home value
- $409,700
- Jobs located here
- 17,017
- Highest market score
- 87
- Funeral homes, #12 of 365 scored small-town markets
A site report maps the competitors on map listings around any address in the Easton area by name and distance, and the households and spending within reach. Or open the report at the center of the Easton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 38,238 people live in the Easton area, in 16,433 households. Population estimates show the Easton area grew 2.0% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Easton area is $84,811 a year, 5% above the U.S. median of $80,734. That rose 15.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Easton area spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (91).
The highest Groundwork market scores in the Easton area are for funeral homes (87), barbershops (81) and gas stations (79). The Easton area ranks #12 of 365 scored small-town markets for funeral homes.
The Easton area is made up of one county, Talbot County. For its number of households, the Easton area has the most map listings, relative to the U.S., for landscaping and lawn care companies (3 times the U.S. rate) and the fewest for gas stations (11% below the U.S. rate).
All 56 business types in the Easton area
Highest Groundwork market score first. Each score compares the Easton area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 87 | #12 of 365 | 6 | 3.7 | $627K | 92 | Under 3 |
| Barbershops | 81 | #27 of 377 | 5 | 3.0 | $3.2M | 171 | Under 3 |
| Gas stations | 79 | #31 of 536 | 16 | 9.7 | $2.9M | 122 | 10 |
| Chiropractors | 74 | #24 of 426 | 5 | 3.0 | $4M | 167 | 4 |
| Pet grooming and boarding | 73 | #41 of 387 | 8 | 4.9 | $2.1M | 81 | 3 |
| Fast food and sandwich shops | 72 | #76 of 537 | 23 | 14.0 | $3M | 98 | 28 |
| Pizza | 68 | #95 of 520 | 16 | 9.7 | $4.3M | 84 | 28 |
| Convenience stores | 65 | #128 of 529 | 14 | 8.5 | $7.5M | 95 | 7 |
| Optometrists and eye care | 64 | #94 of 400 | 6 | 3.7 | $3.3M | 106 | Under 3 |
| Insurance agencies | 63 | #157 of 537 | 23 | 14.0 | $1.7M | 136 | 17 |
| Pet stores | 62 | #56 of 220 | 6 | 3.7 | $2.8M | 61 | Under 3 |
| Child care and preschools | 60 | #144 of 454 | 9 | 5.5 | $1M | 102 | 16 |
| Tire shops | 57 | #163 of 431 | 6 | 3.7 | $2.5M | 100 | Under 3 |
| Martial arts and dance studios | 56 | #144 of 378 | 8 | 4.9 | $1.8M | 91 | 4 |
| Pet businesses | 55 | #215 of 527 | 26 | 15.8 | $638K | 73 | 11 |
| Veterinarians | 52 | #195 of 398 | 9 | 5.5 | $1.8M | 68 | 8 |
| Clothing and shoe stores | 52 | #257 of 536 | 37 | 22.5 | $928K | 73 | 11 |
| Roofing and gutters | 50 | #145 of 288 | 11 | 6.7 | $4.7M | 56 | 3 |
| Clothing, shoes and laundry | 50 | #274 of 536 | 54 | 32.9 | $636K | 72 | 11 |
| Property management | 49 | #93 of 180 | 5 | 3.0 | Index only | 96 | 15 |
| Electricians | 48 | #168 of 295 | 9 | 5.5 | $5.8M | 48 | 16 |
| Bakeries and dessert shops | 44 | #320 of 507 | 22 | 13.4 | $3.1M | 75 | 12 |
| Yoga, Pilates and fitness studios | 43 | #77 of 112 | 6 | 3.7 | $2.4M | 60 | 8 |
| House cleaning | 42 | #90 of 142 | 8 | 4.9 | $3.3M | 52 | 14 |
| Car washes and detailing | 42 | #291 of 441 | 9 | 5.5 | $1.7M | 66 | 3 |
| Grocery and convenience stores | 42 | #365 of 538 | 53 | 32.3 | $2M | 58 | 18 |
| Coffee shops and cafes | 41 | #367 of 529 | 31 | 18.9 | $2.2M | 60 | 12 |
| Spas and skin care | 40 | #376 of 504 | 26 | 15.8 | $620K | 71 | 4 |
| Restaurants and cafes | 40 | #379 of 538 | 239 | 145.4 | $287K | 77 | 92 |
| Sit-down restaurants | 40 | #379 of 538 | 128 | 77.9 | $536K | 81 | 52 |
| Mortgage brokers and lenders | 39 | #128 of 177 | 9 | 5.5 | Index only | 76 | 4 |
| HVAC and plumbing | 39 | #353 of 476 | 20 | 12.2 | $2.6M | 55 | 20 |
| Nail salons | 38 | #282 of 387 | 15 | 9.1 | $1.1M | 64 | 4 |
| Home repair trades | 38 | #407 of 526 | 40 | 24.3 | $1.3M | 53 | 39 |
| Grocery stores | 36 | #388 of 506 | 25 | 15.2 | $4.2M | 45 | 11 |
| Hair salons | 36 | #429 of 538 | 53 | 32.3 | $304K | 71 | 16 |
| Gyms, studios and classes | 36 | #431 of 535 | 38 | 23.1 | $387K | 58 | 12 |
| Landscaping and lawn care | 34 | #322 of 399 | 24 | 14.6 | $1.1M | 38 | 39 |
| Lawn, cleaning and pest control | 34 | #406 of 481 | 36 | 21.9 | $738K | 44 | 56 |
| Gyms | 34 | #423 of 506 | 24 | 14.6 | $612K | 47 | 8 |
| Salons, barbers and spas | 34 | #457 of 538 | 101 | 61.5 | $160K | 75 | 24 |
| Collision repair and body shops | 32 | #316 of 387 | 8 | 4.9 | $1.9M | 61 | 7 |
| Auto repair and car care | 32 | #443 of 538 | 77 | 46.9 | $194K | 72 | 32 |
| Auto repair shops | 32 | #448 of 538 | 43 | 26.2 | $348K | 78 | 28 |
| Real estate agents and brokers | 32 | #493 of 533 | 103 | 62.7 | Index only | 48 | 29 |
| Real estate | 32 | #495 of 536 | 120 | 73.0 | Index only | 51 | 55 |
| Physical therapy | 30 | #339 of 400 | 18 | 11.0 | $1.1M | 46 | 9 |
| Primary care and pediatrics | 30 | #376 of 458 | 20 | 12.2 | $997K | 56 | 63 |
| Dentists and orthodontists | 27 | #475 of 526 | 27 | 16.4 | $738K | 75 | 22 |
| Doctors, dentists and clinics | 25 | #486 of 538 | 218 | 132.7 | $91K | 60 | 101 |
| Dry cleaners | Not scored | Not scored | 4 | 2.4 | $8.6M | 55 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.4 | $6.6M | 65 | 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.8 | Index only | 34 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.2 | $17.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $15M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Easton area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15M | $910 | 95 |
| Gasoline and other fuels | $46.4M | $2,825 | 109 |
| Food away from home | $68.6M | $4,173 | 103 |
| Groceries | $104.4M | $6,354 | 101 |
| Personal care products and services | $16.1M | $980 | 98 |
| Child care and other personal services | $9.2M | $561 | 97 |
| Memberships, classes and admissions | $14.7M | $894 | 91 |
| Medical and dental services | $19.9M | $1,213 | 94 |
| Pets | $16.6M | $1,009 | 111 |
| Clothing, shoes and related services | $34.3M | $2,090 | 102 |
| Vehicle insurance | $39.4M | $2,395 | 122 |
| Home repairs, maintenance and insurance | $52M | $3,162 | 105 |
| Lawn care, cleaning and other household services | $26.6M | $1,618 | 114 |
| Rent and homeowner costs | $267.6M | $16,284 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Easton area
- Population, 2025 estimate
- 38,238+2.0% since 2020
- Households
- 16,433
- Median age
- 50.1
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.8
- Land area
- 269 sq. mi.
- People per square mile
- 141
- Median household income
- $84,811+15.3% vs. 2015–2019, before inflation
- Average household income
- $126,276
- Median home value
- $409,700
- Jobs located here
- 17,017
- Daytime population
- 37,878Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Easton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Easton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Easton area 1
- Talbot County, MD37,917 people
Other markets based in Maryland 7
- Baltimore-Columbia-Towson, MD metro area2,849,436 people
- Hagerstown-Martinsburg, MD-WV metro area302,649 people
- Lexington Park, MD metro area209,439 people
- Salisbury, MD metro area129,736 people
- Cumberland, MD-WV area94,306 people
- Ocean Pines, MD area53,700 people
- Cambridge, MD area32,754 people
Questions
How fast is the Easton, MD area growing?
Population estimates put the Easton area at 38,238 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 16,433 households. Against the 2015–2019 survey, median household income rose 15.3%, before inflation.
How much do households in the Easton, MD area spend?
Households in the Easton area spend about $267.6M a year on rent and homeowner costs, $104.4M on groceries and $68.6M on food away from home. Relative to the U.S., household spending in the Easton area runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (91).
Which business types have the highest market scores in the Easton, MD area?
Of the business types scored in the Easton area, funeral homes (87), barbershops (81) and gas stations (79) have the highest Groundwork market scores. For funeral homes, that ranks #12 of 365 scored small-town markets.
How does the Easton, MD area compare with the U.S.?
Median household income in the Easton area is $84,811, 5% above the U.S. median of $80,734. The population rose 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $409,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (3 times the U.S. rate) and lowest for gas stations (11% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in the Easton area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Easton area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Maryland · Every U.S. market · How we measure
Screening a site or an acquisition in the Easton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Easton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.