County profile · Maryland
Baltimore city, MD market data
How Baltimore city compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 569,997
- −2.3% since 2020
- Households
- 255,668
- Median household income
- $62,177
- +23.4% vs. 2015–2019, before inflation
- Median home value
- $229,600
- Jobs located here
- 344,611
- Highest market score
- 75
- Lawn, cleaning and pest control, #122 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Baltimore city by name and distance, and the households and spending within reach. Or open the report at the center of Baltimore city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Baltimore city has an estimated 569,997 people and 255,668 households. Between 2020 and 2025, the population of Baltimore city declined 2.3%, against +3.1% for the U.S. Median household income in Baltimore city is $62,177, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.4%, before inflation.
Relative to the U.S., household spending in Baltimore city runs highest on lawn care, cleaning and other household services (an index of 99, where 100 is the U.S. average) and lowest on vehicle maintenance and repairs (56).
Of the business types scored in Baltimore city, lawn care, cleaning and pest control companies (75); landscaping and lawn care companies (75); and pet businesses (74) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #122 of 1,771 scored counties.
Baltimore city is part of the Baltimore-Columbia-Towson metro area. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (3.8 times the U.S. rate) and lowest for landscaping and lawn care companies (79% below the U.S. rate).
All 56 business types in Baltimore city
Highest Groundwork market score first. Each score compares Baltimore city with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 75 | #122 of 1,771 | 65 | 2.5 | $5.5M | 327 | 151 |
| Landscaping and lawn care | 75 | #132 of 1,493 | 25 | 1.0 | $14.3M | 487 | 36 |
| Pet businesses | 74 | #170 of 2,200 | 119 | 4.7 | $1.8M | 205 | 50 |
| Veterinarians | 72 | #226 of 1,485 | 37 | 1.4 | $5.8M | 213 | 17 |
| Pest control | 71 | #79 of 699 | 10 | 0.4 | $35.7M | 349 | 9 |
| Pet grooming and boarding | 71 | #191 of 1,461 | 42 | 1.6 | $5.1M | 201 | 23 |
| HVAC and plumbing | 70 | #199 of 1,707 | 80 | 3.1 | $8.6M | 181 | 82 |
| Home repair trades | 70 | #204 of 2,057 | 162 | 6.3 | $4.3M | 175 | 155 |
| Pet stores | 69 | #178 of 974 | 24 | 0.9 | $8.9M | 198 | 10 |
| Roofing and gutters | 67 | #201 of 1,177 | 43 | 1.7 | $16M | 190 | 18 |
| Electricians | 67 | #206 of 1,160 | 39 | 1.5 | $17.7M | 147 | 55 |
| House cleaning | 65 | #154 of 847 | 30 | 1.2 | $11.9M | 186 | 106 |
| Chiropractors | 64 | #339 of 1,490 | 50 | 2.0 | $5.4M | 226 | 31 |
| Dentists and orthodontists | 62 | #494 of 1,886 | 131 | 5.1 | $2.1M | 209 | 110 |
| Optometrists and eye care | 58 | #460 of 1,302 | 70 | 2.7 | $3.9M | 123 | 16 |
| Insurance agencies | 58 | #828 of 2,272 | 149 | 5.8 | $2.5M | 199 | 80 |
| Martial arts and dance studios | 56 | #481 of 1,334 | 68 | 2.7 | $2.5M | 126 | 40 |
| Spas and skin care | 56 | #651 of 1,769 | 158 | 6.2 | $1.4M | 155 | 25 |
| Mortgage brokers and lenders | 55 | #325 of 887 | 47 | 1.8 | Index only | 201 | 34 |
| Gas stations | 49 | #1,209 of 2,358 | 199 | 7.8 | $2.2M | 92 | 119 |
| Gyms | 48 | #981 of 1,792 | 141 | 5.5 | $1.2M | 94 | 54 |
| Home inspectors | 47 | #218 of 415 | 17 | 0.7 | Index only | 82 | 9 |
| Nail salons | 47 | #775 of 1,328 | 113 | 4.4 | $1.9M | 114 | 31 |
| Gyms, studios and classes | 44 | #1,337 of 2,088 | 259 | 10.1 | $669K | 101 | 94 |
| Car washes and detailing | 42 | #932 of 1,451 | 63 | 2.5 | $2.2M | 86 | 15 |
| Child care and preschools | 42 | #1,039 of 1,611 | 155 | 6.1 | $724K | 72 | 127 |
| Real estate agents and brokers | 42 | #1,469 of 2,176 | 530 | 20.7 | Index only | 127 | 152 |
| Primary care and pediatrics | 41 | #1,109 of 1,656 | 152 | 5.9 | $1.8M | 100 | 277 |
| Coffee shops and cafes | 41 | #1,340 of 2,063 | 254 | 9.9 | $3.6M | 96 | 122 |
| Yoga, Pilates and fitness studios | 40 | #553 of 777 | 50 | 2.0 | $3.5M | 85 | 54 |
| Funeral homes | 40 | #970 of 1,472 | 60 | 2.3 | $465K | 69 | 26 |
| Hair salons | 39 | #1,690 of 2,339 | 560 | 21.9 | $383K | 89 | 83 |
| Tire shops | 38 | #1,077 of 1,530 | 75 | 2.9 | $1.8M | 73 | 25 |
| Clothing and shoe stores | 38 | #1,470 of 2,087 | 389 | 15.2 | $1.2M | 93 | 140 |
| Bakeries and dessert shops | 36 | #1,433 of 1,889 | 244 | 9.5 | $3.7M | 90 | 132 |
| Convenience stores | 36 | #1,608 of 2,261 | 220 | 8.6 | $6.7M | 85 | 166 |
| Clothing, shoes and laundry | 34 | #1,724 of 2,210 | 543 | 21.2 | $846K | 96 | 197 |
| Grocery and convenience stores | 33 | #1,846 of 2,402 | 496 | 19.4 | $3M | 88 | 397 |
| Salons, barbers and spas | 33 | #2,028 of 2,385 | 1,067 | 41.7 | $201K | 95 | 160 |
| Fast food and sandwich shops | 32 | #1,768 of 2,222 | 327 | 12.8 | $2.8M | 91 | 632 |
| Auto repair and car care | 32 | #1,961 of 2,401 | 666 | 26.0 | $205K | 76 | 217 |
| Dry cleaners | 31 | #428 of 507 | 31 | 1.2 | $14.8M | 95 | 32 |
| Real estate | 31 | #2,034 of 2,229 | 707 | 27.7 | Index only | 120 | 503 |
| Doctors, dentists and clinics | 31 | #2,052 of 2,394 | 1,924 | 75.3 | $140K | 92 | 531 |
| Collision repair and body shops | 30 | #1,109 of 1,327 | 74 | 2.9 | $1.8M | 60 | 40 |
| Physical therapy | 30 | #1,208 of 1,422 | 147 | 5.7 | $1.8M | 76 | 89 |
| Pizza | 30 | #1,786 of 2,090 | 227 | 8.9 | $4M | 78 | 632 |
| Laundromats | 29 | #630 of 785 | 47 | 1.8 | $9.8M | 78 | 25 |
| Sit-down restaurants | 29 | #2,090 of 2,405 | 1,883 | 73.7 | $481K | 72 | 424 |
| Auto repair shops | 28 | #2,092 of 2,378 | 463 | 18.1 | $294K | 66 | 155 |
| Urgent care and walk-in clinics | 27 | #297 of 325 | 48 | 1.9 | $5.6M | 23 | 8 |
| Grocery stores | 25 | #1,766 of 2,070 | 210 | 8.2 | $7M | 75 | 231 |
| Restaurants and cafes | 23 | #2,228 of 2,405 | 3,255 | 127.3 | $278K | 75 | 1,184 |
| Barbershops | 21 | #1,216 of 1,356 | 207 | 8.1 | $1M | 55 | 20 |
| Property management | 16 | #893 of 910 | 113 | 4.4 | Index only | 59 | 242 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.2 | $34.1M | 248 | 5 |
Household spending in Baltimore city
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $136.3M | $533 | 56 |
| Gasoline and other fuels | $438.2M | $1,714 | 66 |
| Food away from home | $905M | $3,540 | 87 |
| Groceries | $1.5B | $5,752 | 91 |
| Personal care products and services | $214.7M | $840 | 84 |
| Child care and other personal services | $112.2M | $439 | 76 |
| Memberships, classes and admissions | $173.3M | $678 | 69 |
| Medical and dental services | $269.9M | $1,056 | 82 |
| Pets | $214.5M | $839 | 92 |
| Clothing, shoes and related services | $459.4M | $1,797 | 87 |
| Vehicle insurance | $371.4M | $1,453 | 74 |
| Home repairs, maintenance and insurance | $689.5M | $2,697 | 89 |
| Lawn care, cleaning and other household services | $356.8M | $1,396 | 99 |
| Rent and homeowner costs | $3.7B | $14,401 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Baltimore city
- Population, 2025 estimate
- 569,997−2.3% since 2020
- Households
- 255,668
- Median age
- 37.5
- Homes lived in by their owners
- 48%
- Vehicles per household
- 1.1
- Land area
- 81 sq. mi.
- People per square mile
- 7,082
- Median household income
- $62,177+23.4% vs. 2015–2019, before inflation
- Average household income
- $89,312
- Median home value
- $229,600
- Jobs located here
- 344,611
- Daytime population
- 667,322Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Baltimore city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Baltimore city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Maryland 8
- Baltimore County, MD850,796 people
- Howard County, MD336,328 people
- Anne Arundel County, MD598,166 people
- Harford County, MD263,757 people
- Carroll County, MD175,321 people
- Kent County, MD19,346 people
- Montgomery County, MD1,065,949 people
- Prince George’s County, MD959,754 people
Questions
How fast is Baltimore city, MD growing?
Population estimates put Baltimore city at 569,997 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 255,668 households. Median household income rose 23.4% from the 2015–2019 survey, before inflation.
How much do households in Baltimore city, MD spend?
Households in Baltimore city spend about $3.7B a year on rent and homeowner costs, $1.5B on groceries and $905M on food away from home. Set against the U.S., households in Baltimore city spend the most on lawn care, cleaning and other household services (an index of 99, where 100 is the U.S. average) and the least on vehicle maintenance and repairs (56).
Which business types have the highest market scores in Baltimore city, MD?
The highest Groundwork market scores in Baltimore city are for lawn care, cleaning and pest control companies (75); landscaping and lawn care companies (75); and pet businesses (74). Baltimore city ranks #122 of 1,771 scored counties for lawn care, cleaning and pest control companies.
How does Baltimore city, MD compare with the U.S.?
The median household income in Baltimore city is $62,177 a year, 23% below the U.S. median of $80,734. The population fell 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $229,600, against $332,700 for the U.S. For its number of households, Baltimore city has the most map listings, relative to the U.S., for urgent care and walk-in clinics (3.8 times the U.S. rate) and the fewest for landscaping and lawn care companies (79% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Baltimore city, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Baltimore city. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Maryland · Every U.S. market · How we measure
Screening a site or an acquisition in Baltimore city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Baltimore city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.