County profile · Maryland
Montgomery County, MD market data
How Montgomery County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 1,074,582
- +1.3% since 2020
- Households
- 389,210
- Median household income
- $132,450
- +21.7% vs. 2015–2019, before inflation
- Median home value
- $640,300
- Jobs located here
- 491,378
- Highest market score
- 85
- Pet stores, #21 of 974 scored counties
A site report maps the competitors on map listings around any address in Montgomery County by name and distance, and the households and spending within reach. Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Montgomery County has an estimated 1,074,582 people and 389,210 households. Population estimates show Montgomery County grew 1.3% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Montgomery County is $132,450, 64% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.7%, before inflation.
Relative to the U.S., household spending in Montgomery County runs highest on child care and other personal services (an index of 142, where 100 is the U.S. average) and lowest on vehicle maintenance and repairs (95).
Of the business types scored in Montgomery County, pet stores (85), pest control companies (83) and funeral homes (82) have the highest Groundwork market scores. For pet stores, that ranks #21 of 974 scored counties.
Montgomery County is part of the Washington-Arlington-Alexandria metro area. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (3 times the U.S. rate) and lowest for funeral homes (62% below the U.S. rate).
All 56 business types in Montgomery County
Highest Groundwork market score first. Each score compares Montgomery County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 85 | #21 of 974 | 53 | 1.4 | $9.5M | 209 | 16 |
| Pest control | 83 | #10 of 699 | 37 | 1.0 | $21M | 205 | 23 |
| Funeral homes | 82 | #48 of 1,472 | 30 | 0.8 | $2M | 300 | 16 |
| HVAC and plumbing | 81 | #51 of 1,707 | 208 | 5.3 | $7.4M | 155 | 247 |
| Electricians | 80 | #47 of 1,160 | 83 | 2.1 | $18.5M | 154 | 178 |
| Roofing and gutters | 80 | #54 of 1,177 | 114 | 2.9 | $13.4M | 159 | 50 |
| Home repair trades | 79 | #54 of 2,057 | 405 | 10.4 | $3.8M | 156 | 475 |
| Convenience stores | 79 | #180 of 2,261 | 129 | 3.3 | $22M | 279 | 97 |
| Pet grooming and boarding | 78 | #81 of 1,461 | 99 | 2.5 | $5.1M | 199 | 72 |
| Pet businesses | 76 | #133 of 2,200 | 308 | 7.9 | $1.6M | 186 | 193 |
| Chiropractors | 75 | #143 of 1,490 | 168 | 4.3 | $3.5M | 144 | 88 |
| Veterinarians | 75 | #173 of 1,485 | 131 | 3.4 | $3.8M | 141 | 105 |
| Laundromats | 74 | #107 of 785 | 28 | 0.7 | $36.4M | 291 | 31 |
| Tire shops | 73 | #200 of 1,530 | 72 | 1.8 | $4.9M | 196 | 28 |
| Car washes and detailing | 72 | #172 of 1,451 | 77 | 2.0 | $4.6M | 182 | 36 |
| Barbershops | 72 | #183 of 1,356 | 156 | 4.0 | $3M | 160 | 23 |
| Coffee shops and cafes | 72 | #248 of 2,063 | 339 | 8.7 | $6M | 163 | 202 |
| Gas stations | 72 | #330 of 2,358 | 223 | 5.7 | $4.6M | 195 | 171 |
| Grocery and convenience stores | 72 | #375 of 2,402 | 449 | 11.5 | $6.3M | 186 | 309 |
| Oil change and quick lube | 71 | #51 of 479 | 12 | 0.3 | $29.4M | 214 | 14 |
| Landscaping and lawn care | 70 | #244 of 1,493 | 189 | 4.9 | $4.1M | 140 | 376 |
| Home inspectors | 69 | #67 of 415 | 23 | 0.6 | Index only | 125 | 19 |
| Bakeries and dessert shops | 69 | #288 of 1,889 | 331 | 8.5 | $6.2M | 149 | 238 |
| Pizza | 69 | #326 of 2,090 | 222 | 5.7 | $9.2M | 181 | 844 |
| Fast food and sandwich shops | 69 | #383 of 2,222 | 388 | 10.0 | $5.3M | 173 | 844 |
| Restaurants and cafes | 69 | #418 of 2,405 | 3,531 | 90.7 | $579K | 156 | 1,719 |
| Sit-down restaurants | 68 | #434 of 2,405 | 2,237 | 57.5 | $914K | 138 | 657 |
| Gyms | 65 | #344 of 1,792 | 265 | 6.8 | $1.9M | 148 | 165 |
| Spas and skin care | 65 | #372 of 1,769 | 382 | 9.8 | $1.2M | 141 | 76 |
| Auto repair and car care | 65 | #521 of 2,401 | 924 | 23.7 | $382K | 142 | 460 |
| Grocery stores | 65 | #536 of 2,070 | 231 | 5.9 | $12.3M | 132 | 212 |
| Hair salons | 64 | #483 of 2,339 | 773 | 19.9 | $611K | 142 | 271 |
| Lawn, cleaning and pest control | 62 | #422 of 1,771 | 370 | 9.5 | $2.1M | 125 | 747 |
| Clothing and shoe stores | 61 | #639 of 2,087 | 546 | 14.0 | $1.9M | 147 | 312 |
| Nail salons | 60 | #395 of 1,328 | 204 | 5.2 | $2.3M | 138 | 110 |
| Collision repair and body shops | 58 | #480 of 1,327 | 98 | 2.5 | $3.6M | 117 | 81 |
| Gyms, studios and classes | 58 | #668 of 2,088 | 618 | 15.9 | $824K | 124 | 370 |
| Salons, barbers and spas | 58 | #742 of 2,385 | 1,567 | 40.3 | $301K | 142 | 489 |
| Auto repair shops | 57 | #849 of 2,378 | 649 | 16.7 | $543K | 122 | 359 |
| Clothing, shoes and laundry | 56 | #861 of 2,210 | 813 | 20.9 | $1.3M | 142 | 434 |
| Optometrists and eye care | 55 | #566 of 1,302 | 216 | 5.5 | $2.7M | 86 | 65 |
| Insurance agencies | 55 | #948 of 2,272 | 515 | 13.2 | $1.7M | 135 | 357 |
| Martial arts and dance studios | 53 | #571 of 1,334 | 237 | 6.1 | $2.1M | 106 | 205 |
| Yoga, Pilates and fitness studios | 52 | #352 of 777 | 116 | 3.0 | $4.4M | 108 | 165 |
| Child care and preschools | 52 | #766 of 1,611 | 343 | 8.8 | $933K | 93 | 344 |
| Physical therapy | 46 | #821 of 1,422 | 287 | 7.4 | $2M | 84 | 186 |
| House cleaning | 44 | #533 of 847 | 144 | 3.7 | $5.4M | 84 | 348 |
| Property management | 44 | #549 of 910 | 139 | 3.6 | Index only | 98 | 406 |
| Dry cleaners | 41 | #345 of 507 | 70 | 1.8 | $14.5M | 93 | 91 |
| Primary care and pediatrics | 41 | #1,120 of 1,656 | 386 | 9.9 | $1.5M | 84 | 1,039 |
| Mortgage brokers and lenders | 38 | #663 of 887 | 245 | 6.3 | Index only | 79 | 113 |
| Real estate agents and brokers | 38 | #1,699 of 2,176 | 1,573 | 40.4 | Index only | 88 | 528 |
| Real estate | 35 | #1,878 of 2,229 | 1,980 | 50.9 | Index only | 88 | 1,238 |
| Doctors, dentists and clinics | 33 | #1,995 of 2,394 | 4,648 | 119.4 | $125K | 82 | 2,169 |
| Urgent care and walk-in clinics | 32 | #271 of 325 | 60 | 1.5 | $9.7M | 39 | 45 |
| Dentists and orthodontists | 29 | #1,673 of 1,886 | 823 | 21.1 | $705K | 72 | 746 |
Household spending in Montgomery County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $352.7M | $906 | 95 |
| Gasoline and other fuels | $1B | $2,661 | 103 |
| Food away from home | $2B | $5,254 | 129 |
| Groceries | $2.8B | $7,284 | 115 |
| Personal care products and services | $471.9M | $1,213 | 121 |
| Child care and other personal services | $320.2M | $823 | 142 |
| Memberships, classes and admissions | $509M | $1,308 | 133 |
| Medical and dental services | $580.3M | $1,491 | 116 |
| Pets | $501.9M | $1,290 | 142 |
| Clothing, shoes and related services | $1B | $2,615 | 127 |
| Vehicle insurance | $871.4M | $2,239 | 114 |
| Home repairs, maintenance and insurance | $1.5B | $3,939 | 131 |
| Lawn care, cleaning and other household services | $776.4M | $1,995 | 141 |
| Rent and homeowner costs | $7.6B | $19,441 | 117 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Montgomery County
- Population, 2025 estimate
- 1,074,582+1.3% since 2020
- Households
- 389,210
- Median age
- 41.4
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.7
- Land area
- 493 sq. mi.
- People per square mile
- 2,162
- Median household income
- $132,450+21.7% vs. 2015–2019, before inflation
- Average household income
- $181,353
- Median home value
- $640,300
- Jobs located here
- 491,378
- Daytime population
- 1,073,010Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Montgomery County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Carroll County, MD175,321 people
- Baltimore city, MD573,243 people
- Baltimore County, MD850,796 people
- Charles County, MD170,527 people
Questions
How fast is Montgomery County, MD growing?
Population estimates put Montgomery County at 1,074,582 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 389,210 households. Median household income rose 21.7% from the 2015–2019 survey, before inflation.
How much do households in Montgomery County, MD spend?
Households in Montgomery County spend about $7.6B a year on rent and homeowner costs, $2.8B on groceries and $2B on food away from home. Set against the U.S., households in Montgomery County spend the most on child care and other personal services (an index of 142, where 100 is the U.S. average) and the least on vehicle maintenance and repairs (95).
Which business types have the highest market scores in Montgomery County, MD?
The highest Groundwork market scores in Montgomery County are for pet stores (85), pest control companies (83) and funeral homes (82). Montgomery County ranks #21 of 974 scored counties for pet stores.
How does Montgomery County, MD compare with the U.S.?
The median household income in Montgomery County is $132,450 a year, 64% above the U.S. median of $80,734. The population rose 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $640,300, against $332,700 for the U.S. For its number of households, Montgomery County has the most map listings, relative to the U.S., for urgent care and walk-in clinics (3 times the U.S. rate) and the fewest for funeral homes (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Montgomery County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montgomery County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Maryland · Every U.S. market · How we measure
Screening a site or an acquisition in Montgomery County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.