County profile · Maryland
Kent County, MD market data
Population, household spending and competition for 56 business types in Kent County, each scored against other counties.
- Population, 2025
- 19,565
- +2.3% since 2020
- Households
- 8,493
- Median household income
- $80,147
- +36.8% vs. 2015–2019, before inflation
- Median home value
- $330,900
- Jobs located here
- 7,746
- Highest market score
- 81
- Fast food and sandwich shops, #111 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Kent County by name and distance, and the households and spending within reach. Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,565 people live in Kent County, in 8,493 households. Between 2020 and 2025, the population of Kent County grew 2.3%, slower than the U.S. (+3.1%). The median household income in Kent County is $80,147 a year, in line with the U.S. median of $80,734. That rose 36.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Kent County spend the most on vehicle insurance (an index of 126, where 100 is the U.S. average) and the least on memberships, classes and admissions (79).
The highest Groundwork market scores in Kent County are for fast food and sandwich shops (81), pizza places (74) and insurance agencies (71). Kent County ranks #111 of 2,222 scored counties for fast food and sandwich shops.
For its number of households, Kent County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.9 times the U.S. rate) and the fewest for salons, barbers and spas (30% below the U.S. rate).
All 56 business types in Kent County
Highest Groundwork market score first. Each score compares Kent County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 81 | #111 of 2,222 | 7 | 8.2 | $4.7M | 155 | 10 |
| Pizza | 74 | #197 of 2,090 | 6 | 7.1 | $5.5M | 109 | 10 |
| Insurance agencies | 71 | #435 of 2,272 | 10 | 11.8 | $2.1M | 167 | 6 |
| Gas stations | 70 | #400 of 2,358 | 8 | 9.4 | $3.1M | 128 | 7 |
| Spas and skin care | 67 | #298 of 1,769 | 5 | 5.9 | $1.6M | 179 | Under 3 |
| Clothing and shoe stores | 63 | #583 of 2,087 | 10 | 11.8 | $1.7M | 130 | Under 3 |
| Clothing, shoes and laundry | 62 | #635 of 2,210 | 14 | 16.5 | $1.2M | 134 | Under 3 |
| Convenience stores | 59 | #807 of 2,261 | 9 | 10.6 | $5.8M | 74 | Under 3 |
| HVAC and plumbing | 51 | #825 of 1,707 | 6 | 7.1 | $4.2M | 88 | 9 |
| Salons, barbers and spas | 51 | #1,091 of 2,385 | 28 | 33.0 | $281K | 132 | 10 |
| Auto repair and car care | 50 | #1,252 of 2,401 | 32 | 37.7 | $240K | 90 | 9 |
| Grocery and convenience stores | 49 | #1,260 of 2,402 | 23 | 27.1 | $2.3M | 67 | 6 |
| Real estate agents and brokers | 48 | #1,186 of 2,176 | 38 | 44.7 | Index only | 63 | 3 |
| Hair salons | 47 | #1,318 of 2,339 | 17 | 20.0 | $462K | 107 | 7 |
| Home repair trades | 46 | #1,242 of 2,057 | 13 | 15.3 | $1.9M | 80 | 17 |
| Auto repair shops | 46 | #1,406 of 2,378 | 20 | 23.5 | $385K | 87 | 7 |
| Doctors, dentists and clinics | 45 | #1,424 of 2,394 | 57 | 67.1 | $171K | 112 | 21 |
| Funeral homes | 44 | #880 of 1,472 | 5 | 5.9 | $316K | 47 | 3 |
| Electricians | 42 | #785 of 1,160 | 5 | 5.9 | $5M | 42 | 5 |
| Real estate | 42 | #1,546 of 2,229 | 42 | 49.5 | Index only | 72 | 9 |
| Pet businesses | 41 | #1,483 of 2,200 | 14 | 16.5 | $565K | 64 | 7 |
| Primary care and pediatrics | 39 | #1,185 of 1,656 | 7 | 8.2 | $1.4M | 78 | 13 |
| Physical therapy | 38 | #1,040 of 1,422 | 6 | 7.1 | $1.6M | 68 | 3 |
| Grocery stores | 38 | #1,437 of 2,070 | 9 | 10.6 | $5.8M | 62 | 6 |
| Restaurants and cafes | 38 | #1,721 of 2,405 | 119 | 140.1 | $279K | 75 | 38 |
| Gyms | 37 | #1,332 of 1,792 | 8 | 9.4 | $822K | 63 | Under 3 |
| Coffee shops and cafes | 37 | #1,525 of 2,063 | 12 | 14.1 | $2.8M | 75 | 7 |
| Lawn, cleaning and pest control | 34 | #1,463 of 1,771 | 13 | 15.3 | $996K | 59 | 20 |
| Bakeries and dessert shops | 33 | #1,549 of 1,889 | 13 | 15.3 | $2.6M | 62 | 7 |
| Sit-down restaurants | 33 | #1,938 of 2,405 | 66 | 77.7 | $502K | 76 | 21 |
| Landscaping and lawn care | 31 | #1,266 of 1,493 | 12 | 14.1 | $1.1M | 37 | 14 |
| Gyms, studios and classes | 31 | #1,772 of 2,088 | 18 | 21.2 | $365K | 55 | Under 3 |
| Martial arts and dance studios | 29 | #1,164 of 1,334 | 6 | 7.1 | $1.1M | 54 | Under 3 |
| Veterinarians | 29 | #1,235 of 1,485 | 7 | 8.2 | $1.1M | 42 | 7 |
| Child care and preschools | Not scored | Not scored | 4 | 4.7 | $1M | 101 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 4.7 | $1.6M | 40 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.5 | $2.6M | 139 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.5 | $3.2M | 136 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 3.5 | $3.2M | 104 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.5 | $2.6M | 104 | Under 3 |
| Property management | Not scored | Not scored | 3 | 3.5 | Index only | 79 | 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.4 | $3.8M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 2.4 | $4.9M | Too few | 5 |
| Nail salons | Not scored | Not scored | 2 | 2.4 | $3.9M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.4 | $4M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.4 | $12.6M | Too few | 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.2 | $7.7M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.2 | $16.5M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.2 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.2 | $12.9M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 1.2 | $7.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Kent County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.7M | $906 | 95 |
| Gasoline and other fuels | $24.4M | $2,878 | 111 |
| Food away from home | $33.2M | $3,904 | 96 |
| Groceries | $52.2M | $6,151 | 97 |
| Personal care products and services | $7.9M | $925 | 92 |
| Child care and other personal services | $4M | $476 | 82 |
| Memberships, classes and admissions | $6.6M | $774 | 79 |
| Medical and dental services | $9.7M | $1,146 | 89 |
| Pets | $7.9M | $931 | 102 |
| Clothing, shoes and related services | $16.5M | $1,944 | 95 |
| Vehicle insurance | $20.9M | $2,463 | 126 |
| Home repairs, maintenance and insurance | $25.2M | $2,971 | 98 |
| Lawn care, cleaning and other household services | $12.9M | $1,525 | 108 |
| Rent and homeowner costs | $131.6M | $15,490 | 93 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kent County
- Population, 2025 estimate
- 19,565+2.3% since 2020
- Households
- 8,493
- Median age
- 47.0
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 277 sq. mi.
- People per square mile
- 70
- Median household income
- $80,147+36.8% vs. 2015–2019, before inflation
- Average household income
- $106,060
- Median home value
- $330,900
- Jobs located here
- 7,746
- Daytime population
- 19,068Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Maryland 8
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- Harford County, MD263,757 people
- Cecil County, MD104,960 people
- Caroline County, MD33,669 people
- Baltimore city, MD573,243 people
- Baltimore County, MD850,796 people
- Anne Arundel County, MD598,166 people
- Talbot County, MD37,917 people
Questions
How fast is Kent County, MD growing?
Population estimates put Kent County at 19,565 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 8,493 households. Against the 2015–2019 survey, median household income rose 36.8%, before inflation.
How much do households in Kent County, MD spend?
Households in Kent County spend about $131.6M a year on rent and homeowner costs, $52.2M on groceries and $33.2M on food away from home. Relative to the U.S., household spending in Kent County runs highest on vehicle insurance (an index of 126, where 100 is the U.S. average) and lowest on memberships, classes and admissions (79).
Which business types have the highest market scores in Kent County, MD?
Of the business types scored in Kent County, fast food and sandwich shops (81), pizza places (74) and insurance agencies (71) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #111 of 2,222 scored counties.
How does Kent County, MD compare with the U.S.?
Median household income in Kent County is $80,147, in line with the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $330,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.9 times the U.S. rate) and lowest for salons, barbers and spas (30% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in Kent County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kent County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Maryland · Every U.S. market · How we measure
Screening a site or an acquisition in Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.