County profile · Maryland
Worcester County, MD market data
Population, household spending and competition for 56 business types in Worcester County, each scored against other counties.
- Population, 2025
- 54,459
- +3.7% since 2020
- Households
- 24,136
- Median household income
- $81,745
- +28.7% vs. 2015–2019, before inflation
- Median home value
- $374,700
- Jobs located here
- 22,476
- Highest market score
- 74
- Child care and preschools, #184 of 1,611 scored counties
A site report maps the competitors on map listings around any address in Worcester County by name and distance, and the households and spending within reach. Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 54,459 people live in Worcester County, in 24,136 households. Population estimates show Worcester County grew 3.7% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Worcester County is $81,745 a year, in line with the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Worcester County spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (86).
The highest Groundwork market scores in Worcester County are for child care centers and preschools (74), insurance agencies (74) and chiropractors (73). Worcester County ranks #184 of 1,611 scored counties for child care centers and preschools.
Worcester County is part of the Ocean Pines area. For its number of households, Worcester County has the most map listings, relative to the U.S., for bakeries and dessert shops (5.3 times the U.S. rate) and the fewest for primary care and pediatric clinics (36% below the U.S. rate).
All 56 business types in Worcester County
Highest Groundwork market score first. Each score compares Worcester County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 74 | #184 of 1,611 | 12 | 5.0 | $1.1M | 106 | 9 |
| Insurance agencies | 74 | #354 of 2,272 | 25 | 10.4 | $2.4M | 193 | 20 |
| Chiropractors | 73 | #171 of 1,490 | 9 | 3.7 | $3.2M | 133 | 3 |
| Gas stations | 73 | #325 of 2,358 | 25 | 10.4 | $2.9M | 120 | 21 |
| Auto repair shops | 68 | #424 of 2,378 | 40 | 16.6 | $568K | 128 | 20 |
| Auto repair and car care | 68 | #436 of 2,401 | 73 | 30.2 | $311K | 116 | 25 |
| Martial arts and dance studios | 67 | #225 of 1,334 | 9 | 3.7 | $2.3M | 112 | Under 3 |
| Collision repair and body shops | 67 | #287 of 1,327 | 7 | 2.9 | $3.2M | 105 | 3 |
| Pet grooming and boarding | 66 | #339 of 1,461 | 14 | 5.8 | $1.7M | 66 | 3 |
| Barbershops | 64 | #369 of 1,356 | 10 | 4.1 | $2.3M | 123 | Under 3 |
| Primary care and pediatrics | 61 | #477 of 1,656 | 11 | 4.6 | $2.6M | 146 | 35 |
| Veterinarians | 61 | #480 of 1,485 | 12 | 5.0 | $2M | 72 | 6 |
| Grocery stores | 61 | #649 of 2,070 | 14 | 5.8 | $10.9M | 117 | 15 |
| Landscaping and lawn care | 59 | #491 of 1,493 | 16 | 6.6 | $2.4M | 81 | 26 |
| Pet businesses | 56 | #839 of 2,200 | 36 | 14.9 | $652K | 74 | 14 |
| Car washes and detailing | 52 | #685 of 1,451 | 10 | 4.1 | $2.3M | 90 | 4 |
| Gyms | 50 | #935 of 1,792 | 21 | 8.7 | $970K | 75 | 7 |
| Gyms, studios and classes | 49 | #1,134 of 2,088 | 47 | 19.5 | $433K | 65 | 7 |
| Pet stores | 47 | #534 of 974 | 6 | 2.5 | $3.9M | 86 | 5 |
| Roofing and gutters | 47 | #668 of 1,177 | 14 | 5.8 | $5.3M | 63 | Under 3 |
| Lawn, cleaning and pest control | 47 | #979 of 1,771 | 31 | 12.8 | $1.2M | 73 | 45 |
| Dentists and orthodontists | 47 | #1,063 of 1,886 | 28 | 11.6 | $1M | 104 | 18 |
| Hair salons | 47 | #1,330 of 2,339 | 55 | 22.8 | $422K | 98 | 20 |
| Electricians | 45 | #714 of 1,160 | 9 | 3.7 | $8.3M | 69 | 24 |
| Nail salons | 45 | #836 of 1,328 | 15 | 6.2 | $1.5M | 93 | 7 |
| Optometrists and eye care | 44 | #818 of 1,302 | 10 | 4.1 | $2.9M | 91 | 6 |
| Grocery and convenience stores | 40 | #1,610 of 2,402 | 76 | 31.5 | $2M | 59 | 32 |
| Salons, barbers and spas | 39 | #1,779 of 2,385 | 115 | 47.6 | $202K | 95 | 36 |
| Convenience stores | 38 | #1,566 of 2,261 | 43 | 17.8 | $3.5M | 45 | 17 |
| Home repair trades | 37 | #1,643 of 2,057 | 58 | 24.0 | $1.3M | 53 | 55 |
| Doctors, dentists and clinics | 37 | #1,816 of 2,394 | 209 | 86.6 | $137K | 90 | 83 |
| Yoga, Pilates and fitness studios | 36 | #628 of 777 | 17 | 7.0 | $1.2M | 30 | 7 |
| House cleaning | 36 | #671 of 847 | 13 | 5.4 | $2.9M | 46 | 19 |
| Spas and skin care | 35 | #1,422 of 1,769 | 33 | 13.7 | $703K | 80 | 9 |
| HVAC and plumbing | 34 | #1,415 of 1,707 | 35 | 14.5 | $2.1M | 45 | 31 |
| Coffee shops and cafes | 32 | #1,701 of 2,063 | 51 | 21.1 | $1.9M | 52 | 49 |
| Fast food and sandwich shops | 32 | #1,795 of 2,222 | 68 | 28.2 | $1.4M | 47 | 111 |
| Clothing and shoe stores | 31 | #1,698 of 2,087 | 103 | 42.7 | $474K | 37 | 74 |
| Pizza | 31 | #1,779 of 2,090 | 54 | 22.4 | $1.8M | 36 | 111 |
| Clothing, shoes and laundry | 31 | #1,836 of 2,210 | 131 | 54.3 | $373K | 42 | 74 |
| Restaurants and cafes | 31 | #2,008 of 2,405 | 839 | 347.6 | $117K | 32 | 366 |
| Sit-down restaurants | 31 | #2,026 of 2,405 | 476 | 197.2 | $207K | 31 | 202 |
| Bakeries and dessert shops | 30 | #1,632 of 1,889 | 126 | 52.2 | $780K | 19 | 53 |
| Real estate agents and brokers | 30 | #2,039 of 2,176 | 211 | 87.4 | Index only | 34 | 64 |
| Real estate | 29 | #2,111 of 2,229 | 264 | 109.4 | Index only | 34 | 119 |
| Mortgage brokers and lenders | 28 | #817 of 887 | 25 | 10.4 | Index only | 40 | 7 |
| Physical therapy | 26 | #1,270 of 1,422 | 26 | 10.8 | $1.1M | 46 | 18 |
| Property management | 24 | #856 of 910 | 25 | 10.4 | Index only | 28 | 33 |
| Funeral homes | Not scored | Not scored | 4 | 1.7 | $1.2M | 172 | 4 |
| Tire shops | Not scored | Not scored | 4 | 1.7 | $5.7M | 227 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.2 | Index only | 49 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.2 | $16.3M | 130 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $24.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.8 | $19M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $22.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $28.6M | Too few | 3 |
Household spending in Worcester County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.7M | $942 | 98 |
| Gasoline and other fuels | $71.3M | $2,954 | 114 |
| Food away from home | $98.3M | $4,074 | 100 |
| Groceries | $151.9M | $6,294 | 100 |
| Personal care products and services | $23.2M | $961 | 96 |
| Child care and other personal services | $12.7M | $528 | 91 |
| Memberships, classes and admissions | $20.4M | $844 | 86 |
| Medical and dental services | $28.6M | $1,185 | 92 |
| Pets | $23.5M | $973 | 107 |
| Clothing, shoes and related services | $48.9M | $2,025 | 99 |
| Vehicle insurance | $60.7M | $2,515 | 128 |
| Home repairs, maintenance and insurance | $74.4M | $3,084 | 102 |
| Lawn care, cleaning and other household services | $38.1M | $1,579 | 112 |
| Rent and homeowner costs | $386M | $15,993 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Worcester County
- Population, 2025 estimate
- 54,459+3.7% since 2020
- Households
- 24,136
- Median age
- 50.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 468 sq. mi.
- People per square mile
- 115
- Median household income
- $81,745+28.7% vs. 2015–2019, before inflation
- Average household income
- $117,610
- Median home value
- $374,700
- Jobs located here
- 22,476
- Daytime population
- 52,245Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Worcester County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Dorchester County, MD32,754 people
- Caroline County, MD33,669 people
- Talbot County, MD37,917 people
- Queen Anne’s County, MD51,825 people
- St. Mary’s County, MD115,126 people
- Calvert County, MD94,313 people
Questions
How fast is Worcester County, MD growing?
Population estimates put Worcester County at 54,459 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,136 households. Against the 2015–2019 survey, median household income rose 28.7%, before inflation.
How much do households in Worcester County, MD spend?
Households in Worcester County spend about $386M a year on rent and homeowner costs, $151.9M on groceries and $98.3M on food away from home. Relative to the U.S., household spending in Worcester County runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (86).
Which business types have the highest market scores in Worcester County, MD?
Of the business types scored in Worcester County, child care centers and preschools (74), insurance agencies (74) and chiropractors (73) have the highest Groundwork market scores. For child care centers and preschools, that ranks #184 of 1,611 scored counties.
How does Worcester County, MD compare with the U.S.?
Median household income in Worcester County is $81,745, in line with the U.S. median of $80,734. The population rose 3.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $374,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for bakeries and dessert shops (5.3 times the U.S. rate) and lowest for primary care and pediatric clinics (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in Worcester County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Worcester County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Maryland · Every U.S. market · How we measure
Screening a site or an acquisition in Worcester County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.