Small-town market profile · Maryland
Ocean Pines, MD area market data
Population, household spending and competition for 56 business types in the Ocean Pines area, each scored against other small-town markets.
- Population, 2025
- 54,459
- +3.7% since 2020
- Households
- 24,136
- Median household income
- $81,745
- Median home value
- $374,700
- Jobs located here
- 22,476
- Highest market score
- 84
- Gas stations, #14 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Ocean Pines area by name and distance, and the households and spending within reach. Or open the report at the center of the Ocean Pines area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 54,459 people live in the Ocean Pines area, in 24,136 households. Between 2020 and 2025, the population of the Ocean Pines area grew 3.7%, faster than the U.S. (+3.1%). The median household income in the Ocean Pines area is $81,745 a year, in line with the U.S. median of $80,734.
Set against the U.S., households in the Ocean Pines area spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (86).
The highest Groundwork market scores in the Ocean Pines area are for gas stations (84), insurance agencies (81) and child care centers and preschools (80). The Ocean Pines area ranks #14 of 536 scored small-town markets for gas stations.
The Ocean Pines area is made up of one county, Worcester County. For its number of households, the Ocean Pines area has the most map listings, relative to the U.S., for bakeries and dessert shops (5.3 times the U.S. rate) and the fewest for primary care and pediatric clinics (36% below the U.S. rate).
All 56 business types in the Ocean Pines area
Highest Groundwork market score first. Each score compares the Ocean Pines area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 84 | #14 of 536 | 25 | 10.4 | $2.9M | 120 | 21 |
| Insurance agencies | 81 | #46 of 537 | 25 | 10.4 | $2.4M | 193 | 20 |
| Child care and preschools | 80 | #21 of 454 | 12 | 5.0 | $1.1M | 106 | 9 |
| Chiropractors | 79 | #13 of 426 | 9 | 3.7 | $3.2M | 133 | 3 |
| Auto repair and car care | 77 | #35 of 538 | 73 | 30.2 | $311K | 116 | 25 |
| Martial arts and dance studios | 76 | #25 of 378 | 9 | 3.7 | $2.3M | 112 | Under 3 |
| Auto repair shops | 75 | #44 of 538 | 40 | 16.6 | $568K | 128 | 20 |
| Pet grooming and boarding | 74 | #38 of 387 | 14 | 5.8 | $1.7M | 66 | 3 |
| Collision repair and body shops | 74 | #45 of 387 | 7 | 2.9 | $3.2M | 105 | 3 |
| Veterinarians | 73 | #43 of 398 | 12 | 5.0 | $2M | 72 | 6 |
| Barbershops | 73 | #52 of 377 | 10 | 4.1 | $2.3M | 123 | Under 3 |
| Pet stores | 66 | #48 of 220 | 6 | 2.5 | $3.9M | 86 | 5 |
| Grocery stores | 66 | #104 of 506 | 14 | 5.8 | $10.9M | 117 | 15 |
| Primary care and pediatrics | 63 | #123 of 458 | 11 | 4.6 | $2.6M | 146 | 35 |
| Electricians | 61 | #82 of 295 | 9 | 3.7 | $8.3M | 69 | 24 |
| Pet businesses | 61 | #139 of 527 | 36 | 14.9 | $652K | 74 | 14 |
| Landscaping and lawn care | 60 | #117 of 399 | 16 | 6.6 | $2.4M | 81 | 26 |
| Car washes and detailing | 60 | #138 of 441 | 10 | 4.1 | $2.3M | 90 | 4 |
| Roofing and gutters | 55 | #117 of 288 | 14 | 5.8 | $5.3M | 63 | Under 3 |
| Gyms | 55 | #210 of 506 | 21 | 8.7 | $970K | 75 | 7 |
| Optometrists and eye care | 54 | #171 of 400 | 10 | 4.1 | $2.9M | 91 | 6 |
| Hair salons | 52 | #256 of 538 | 55 | 22.8 | $422K | 98 | 20 |
| Gyms, studios and classes | 51 | #281 of 535 | 47 | 19.5 | $433K | 65 | 7 |
| Lawn, cleaning and pest control | 48 | #257 of 481 | 31 | 12.8 | $1.2M | 73 | 45 |
| Dentists and orthodontists | 47 | #288 of 526 | 28 | 11.6 | $1M | 104 | 18 |
| Nail salons | 45 | #235 of 387 | 15 | 6.2 | $1.5M | 93 | 7 |
| Grocery and convenience stores | 44 | #346 of 538 | 76 | 31.5 | $2M | 59 | 32 |
| Salons, barbers and spas | 44 | #349 of 538 | 115 | 47.6 | $202K | 95 | 36 |
| Convenience stores | 43 | #356 of 529 | 43 | 17.8 | $3.5M | 45 | 17 |
| House cleaning | 42 | #91 of 142 | 13 | 5.4 | $2.9M | 46 | 19 |
| Yoga, Pilates and fitness studios | 41 | #82 of 112 | 17 | 7.0 | $1.2M | 30 | 7 |
| Home repair trades | 41 | #370 of 526 | 58 | 24.0 | $1.3M | 53 | 55 |
| HVAC and plumbing | 39 | #355 of 476 | 35 | 14.5 | $2.1M | 45 | 31 |
| Doctors, dentists and clinics | 39 | #380 of 538 | 209 | 86.6 | $137K | 90 | 83 |
| Spas and skin care | 38 | #389 of 504 | 33 | 13.7 | $703K | 80 | 9 |
| Coffee shops and cafes | 38 | #397 of 529 | 51 | 21.1 | $1.9M | 52 | 49 |
| Fast food and sandwich shops | 37 | #398 of 537 | 68 | 28.2 | $1.4M | 47 | 111 |
| Clothing and shoe stores | 36 | #397 of 536 | 103 | 42.7 | $474K | 37 | 74 |
| Pizza | 36 | #408 of 520 | 54 | 22.4 | $1.8M | 36 | 111 |
| Clothing, shoes and laundry | 36 | #409 of 536 | 131 | 54.3 | $373K | 42 | 74 |
| Bakeries and dessert shops | 35 | #413 of 507 | 126 | 52.2 | $780K | 19 | 53 |
| Restaurants and cafes | 35 | #424 of 538 | 839 | 347.6 | $117K | 32 | 366 |
| Sit-down restaurants | 35 | #428 of 538 | 476 | 197.2 | $207K | 31 | 202 |
| Real estate | 33 | #485 of 536 | 264 | 109.4 | Index only | 34 | 119 |
| Real estate agents and brokers | 33 | #485 of 533 | 211 | 87.4 | Index only | 34 | 64 |
| Mortgage brokers and lenders | 32 | #151 of 177 | 25 | 10.4 | Index only | 40 | 7 |
| Property management | 30 | #158 of 180 | 25 | 10.4 | Index only | 28 | 33 |
| Physical therapy | 30 | #340 of 400 | 26 | 10.8 | $1.1M | 46 | 18 |
| Funeral homes | Not scored | Not scored | 4 | 1.7 | $1.2M | 172 | 4 |
| Tire shops | Not scored | Not scored | 4 | 1.7 | $5.7M | 227 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.2 | Index only | 49 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.2 | $16.3M | 130 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $24.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.8 | $19M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $22.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $28.6M | Too few | 3 |
Household spending in the Ocean Pines area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.7M | $942 | 98 |
| Gasoline and other fuels | $71.3M | $2,954 | 114 |
| Food away from home | $98.3M | $4,074 | 100 |
| Groceries | $151.9M | $6,294 | 100 |
| Personal care products and services | $23.2M | $961 | 96 |
| Child care and other personal services | $12.7M | $528 | 91 |
| Memberships, classes and admissions | $20.4M | $844 | 86 |
| Medical and dental services | $28.6M | $1,185 | 92 |
| Pets | $23.5M | $973 | 107 |
| Clothing, shoes and related services | $48.9M | $2,025 | 99 |
| Vehicle insurance | $60.7M | $2,515 | 128 |
| Home repairs, maintenance and insurance | $74.4M | $3,084 | 102 |
| Lawn care, cleaning and other household services | $38.1M | $1,579 | 112 |
| Rent and homeowner costs | $386M | $15,993 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Ocean Pines area
- Population, 2025 estimate
- 54,459+3.7% since 2020
- Households
- 24,136
- Median age
- 50.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 468 sq. mi.
- People per square mile
- 115
- Median household income
- $81,745
- Average household income
- $117,610
- Median home value
- $374,700
- Jobs located here
- 22,476
- Daytime population
- 52,245Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ocean Pines area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Ocean Pines area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Ocean Pines area 1
- Worcester County, MD53,700 people
Other markets based in Maryland 7
- Baltimore-Columbia-Towson, MD metro area2,849,436 people
- Hagerstown-Martinsburg, MD-WV metro area302,649 people
- Lexington Park, MD metro area209,439 people
- Salisbury, MD metro area129,736 people
- Cumberland, MD-WV area94,306 people
- Easton, MD area37,917 people
- Cambridge, MD area32,754 people
Questions
How fast is the Ocean Pines, MD area growing?
Population estimates put the Ocean Pines area at 54,459 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,136 households.
How much do households in the Ocean Pines, MD area spend?
Households in the Ocean Pines area spend about $386M a year on rent and homeowner costs, $151.9M on groceries and $98.3M on food away from home. Relative to the U.S., household spending in the Ocean Pines area runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (86).
Which business types have the highest market scores in the Ocean Pines, MD area?
Of the business types scored in the Ocean Pines area, gas stations (84), insurance agencies (81) and child care centers and preschools (80) have the highest Groundwork market scores. For gas stations, that ranks #14 of 536 scored small-town markets.
How does the Ocean Pines, MD area compare with the U.S.?
Median household income in the Ocean Pines area is $81,745, in line with the U.S. median of $80,734. The population rose 3.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $374,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for bakeries and dessert shops (5.3 times the U.S. rate) and lowest for primary care and pediatric clinics (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Ocean Pines area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ocean Pines area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Maryland · Every U.S. market · How we measure
Screening a site or an acquisition in the Ocean Pines area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ocean Pines area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.