County profile · Maryland
Washington County, MD market data
Population, household spending and competition for 56 business types in Washington County, each scored against other counties.
- Population, 2025
- 157,731
- +2.0% since 2020
- Households
- 59,818
- Median household income
- $77,747
- +27.8% vs. 2015–2019, before inflation
- Median home value
- $296,100
- Jobs located here
- 66,246
- Highest market score
- 75
- Gas stations, #250 of 2,358 scored counties
A site report maps the competitors on map listings around any address in Washington County by name and distance, and the households and spending within reach. Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 157,731 people live in Washington County, in 59,818 households. Population estimates show Washington County grew 2.0% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Washington County is $77,747 a year, 4% below the U.S. median of $80,734. That rose 27.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Washington County spend the most on vehicle insurance (an index of 128, where 100 is the U.S. average) and the least on memberships, classes and admissions (77).
The highest Groundwork market scores in Washington County are for gas stations (75), spas and skin care studios (70) and chiropractors (69). Washington County ranks #250 of 2,358 scored counties for gas stations.
Washington County is part of the Hagerstown-Martinsburg metro area. For its number of households, Washington County has the most map listings, relative to the U.S., for laundromats (69% above the U.S. rate) and the fewest for mortgage brokers and lenders (53% below the U.S. rate).
All 56 business types in Washington County
Highest Groundwork market score first. Each score compares Washington County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gas stations | 75 | #250 of 2,358 | 47 | 7.9 | $3.7M | 157 | 47 |
| Spas and skin care | 70 | #226 of 1,769 | 39 | 6.5 | $1.4M | 160 | 5 |
| Chiropractors | 69 | #243 of 1,490 | 20 | 3.3 | $3.4M | 142 | 9 |
| Veterinarians | 69 | #305 of 1,485 | 21 | 3.5 | $2.6M | 96 | 13 |
| Coffee shops and cafes | 69 | #323 of 2,063 | 43 | 7.2 | $5.4M | 145 | 26 |
| Mortgage brokers and lenders | 68 | #132 of 887 | 12 | 2.0 | Index only | 196 | 6 |
| Insurance agencies | 68 | #529 of 2,272 | 85 | 14.2 | $1.8M | 140 | 40 |
| Child care and preschools | 67 | #343 of 1,611 | 30 | 5.0 | $944K | 94 | 18 |
| Martial arts and dance studios | 65 | #263 of 1,334 | 22 | 3.7 | $2.1M | 102 | 4 |
| Pet grooming and boarding | 64 | #388 of 1,461 | 26 | 4.3 | $2.1M | 83 | 10 |
| Gyms | 64 | #396 of 1,792 | 32 | 5.3 | $1.4M | 109 | 13 |
| Pet businesses | 64 | #519 of 2,200 | 71 | 11.9 | $776K | 88 | 28 |
| Pet stores | 63 | #268 of 974 | 11 | 1.8 | $5M | 111 | 5 |
| Gyms, studios and classes | 63 | #494 of 2,088 | 62 | 10.4 | $731K | 110 | 17 |
| Yoga, Pilates and fitness studios | 62 | #182 of 777 | 8 | 1.3 | $5.7M | 139 | 13 |
| HVAC and plumbing | 62 | #433 of 1,707 | 36 | 6.0 | $4.8M | 102 | 48 |
| House cleaning | 61 | #219 of 847 | 12 | 2.0 | $7.5M | 117 | 35 |
| Roofing and gutters | 61 | #350 of 1,177 | 24 | 4.0 | $7.3M | 86 | 8 |
| Landscaping and lawn care | 61 | #451 of 1,493 | 36 | 6.0 | $2.5M | 85 | 50 |
| Pest control | 60 | #224 of 699 | 10 | 1.7 | $9M | 88 | 6 |
| Funeral homes | 59 | #500 of 1,472 | 13 | 2.2 | $703K | 104 | 11 |
| Convenience stores | 59 | #795 of 2,261 | 51 | 8.5 | $7.2M | 91 | 20 |
| Grocery stores | 57 | #776 of 2,070 | 39 | 6.5 | $9.4M | 101 | 27 |
| Grocery and convenience stores | 57 | #900 of 2,402 | 114 | 19.1 | $3.2M | 94 | 47 |
| Real estate agents and brokers | 56 | #759 of 2,176 | 127 | 21.2 | Index only | 132 | 32 |
| Lawn, cleaning and pest control | 55 | #689 of 1,771 | 58 | 9.7 | $1.5M | 92 | 91 |
| Sit-down restaurants | 55 | #959 of 2,405 | 313 | 52.3 | $737K | 111 | 103 |
| Tire shops | 52 | #725 of 1,530 | 23 | 3.8 | $2.4M | 96 | 10 |
| Home repair trades | 52 | #942 of 2,057 | 81 | 13.5 | $2.2M | 89 | 101 |
| Dentists and orthodontists | 51 | #895 of 1,886 | 54 | 9.0 | $1.3M | 128 | 42 |
| Pizza | 50 | #1,021 of 2,090 | 53 | 8.9 | $4.4M | 86 | 128 |
| Restaurants and cafes | 50 | #1,190 of 2,405 | 621 | 103.8 | $372K | 100 | 261 |
| Real estate | 49 | #1,141 of 2,229 | 163 | 27.2 | Index only | 130 | 75 |
| Optometrists and eye care | 48 | #735 of 1,302 | 30 | 5.0 | $2.3M | 72 | 6 |
| Car washes and detailing | 47 | #815 of 1,451 | 32 | 5.3 | $1.7M | 68 | 6 |
| Fast food and sandwich shops | 47 | #1,270 of 2,222 | 88 | 14.7 | $2.6M | 86 | 128 |
| Collision repair and body shops | 46 | #762 of 1,327 | 21 | 3.5 | $2.6M | 85 | 15 |
| Barbershops | 46 | #808 of 1,356 | 30 | 5.0 | $1.8M | 97 | Under 3 |
| Electricians | 45 | #713 of 1,160 | 21 | 3.5 | $8.3M | 69 | 45 |
| Nail salons | 45 | #831 of 1,328 | 31 | 5.2 | $1.8M | 105 | 15 |
| Property management | 44 | #558 of 910 | 20 | 3.3 | Index only | 83 | 26 |
| Bakeries and dessert shops | 43 | #1,202 of 1,889 | 78 | 13.0 | $3M | 71 | 30 |
| Physical therapy | 42 | #923 of 1,422 | 33 | 5.5 | $2.1M | 85 | 23 |
| Salons, barbers and spas | 41 | #1,675 of 2,385 | 244 | 40.8 | $224K | 105 | 64 |
| Hair salons | 40 | #1,643 of 2,339 | 137 | 22.9 | $399K | 93 | 41 |
| Doctors, dentists and clinics | 38 | #1,767 of 2,394 | 428 | 71.6 | $158K | 104 | 179 |
| Primary care and pediatrics | 37 | #1,235 of 1,656 | 51 | 8.5 | $1.3M | 75 | 92 |
| Clothing and shoe stores | 36 | #1,541 of 2,087 | 113 | 18.9 | $1M | 80 | 72 |
| Clothing, shoes and laundry | 35 | #1,697 of 2,210 | 153 | 25.6 | $751K | 85 | 85 |
| Auto repair shops | 32 | #1,953 of 2,378 | 165 | 27.6 | $335K | 75 | 74 |
| Auto repair and car care | 31 | #2,006 of 2,401 | 277 | 46.3 | $199K | 74 | 100 |
| Laundromats | 27 | #653 of 785 | 16 | 2.7 | $7.2M | 57 | 10 |
| Dry cleaners | Not scored | Not scored | 4 | 0.7 | $28.7M | 183 | 3 |
| Home inspectors | Not scored | Not scored | 4 | 0.7 | Index only | 87 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.3 | $27.6M | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $67.8M | Too few | 7 |
Household spending in Washington County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $55.2M | $923 | 96 |
| Gasoline and other fuels | $175.8M | $2,939 | 113 |
| Food away from home | $230.7M | $3,857 | 95 |
| Groceries | $365M | $6,101 | 97 |
| Personal care products and services | $54.6M | $913 | 91 |
| Child care and other personal services | $28.3M | $474 | 82 |
| Memberships, classes and admissions | $45.3M | $757 | 77 |
| Medical and dental services | $67.8M | $1,133 | 88 |
| Pets | $55.1M | $921 | 101 |
| Clothing, shoes and related services | $114.8M | $1,920 | 93 |
| Vehicle insurance | $149.8M | $2,504 | 128 |
| Home repairs, maintenance and insurance | $174.4M | $2,916 | 97 |
| Lawn care, cleaning and other household services | $89.8M | $1,501 | 106 |
| Rent and homeowner costs | $916.9M | $15,328 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Washington County
- Population, 2025 estimate
- 157,731+2.0% since 2020
- Households
- 59,818
- Median age
- 41.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 458 sq. mi.
- People per square mile
- 340
- Median household income
- $77,747+27.8% vs. 2015–2019, before inflation
- Average household income
- $99,335
- Median home value
- $296,100
- Jobs located here
- 66,246
- Daytime population
- 152,730Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Washington County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Maryland 8
- Frederick County, MD287,048 people
- Carroll County, MD175,321 people
- Montgomery County, MD1,065,949 people
- Howard County, MD336,328 people
- Allegany County, MD67,452 people
- Baltimore County, MD850,796 people
- Baltimore city, MD573,243 people
- Prince George’s County, MD959,754 people
Questions
How fast is Washington County, MD growing?
Population estimates put Washington County at 157,731 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 59,818 households. Against the 2015–2019 survey, median household income rose 27.8%, before inflation.
How much do households in Washington County, MD spend?
Households in Washington County spend about $916.9M a year on rent and homeowner costs, $365M on groceries and $230.7M on food away from home. Relative to the U.S., household spending in Washington County runs highest on vehicle insurance (an index of 128, where 100 is the U.S. average) and lowest on memberships, classes and admissions (77).
Which business types have the highest market scores in Washington County, MD?
Of the business types scored in Washington County, gas stations (75), spas and skin care studios (70) and chiropractors (69) have the highest Groundwork market scores. For gas stations, that ranks #250 of 2,358 scored counties.
How does Washington County, MD compare with the U.S.?
Median household income in Washington County is $77,747, 4% below the U.S. median of $80,734. The population rose 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $296,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for laundromats (69% above the U.S. rate) and lowest for mortgage brokers and lenders (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Washington County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washington County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Maryland · Every U.S. market · How we measure
Screening a site or an acquisition in Washington County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.