County profile · Maryland
Cecil County, MD market data
How Cecil County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 107,131
- +3.2% since 2020
- Households
- 40,595
- Median household income
- $92,007
- +19.7% vs. 2015–2019, before inflation
- Median home value
- $343,400
- Jobs located here
- 32,838
- Highest market score
- 87
- Clothing, shoes and laundry, #50 of 2,210 scored counties
A site report maps the competitors on map listings around any address in Cecil County by name and distance, and the households and spending within reach. Or open the report at the center of Cecil County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Cecil County has an estimated 107,131 people and 40,595 households. Population estimates show Cecil County grew 3.2% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Cecil County is $92,007, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.7%, before inflation.
Relative to the U.S., household spending in Cecil County runs highest on vehicle insurance (an index of 139, where 100 is the U.S. average) and lowest on memberships, classes and admissions (88).
Of the business types scored in Cecil County, clothing, shoe and laundry businesses (87); clothing and shoe stores (87); and insurance agencies (85) have the highest Groundwork market scores. For clothing, shoe and laundry businesses, that ranks #50 of 2,210 scored counties.
Cecil County is part of the Philadelphia-Camden-Wilmington metro area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (58% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (58% below the U.S. rate).
All 56 business types in Cecil County
Highest Groundwork market score first. Each score compares Cecil County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing, shoes and laundry | 87 | #50 of 2,210 | 40 | 9.9 | $2.1M | 239 | 3 |
| Clothing and shoe stores | 87 | #56 of 2,087 | 28 | 6.9 | $3M | 236 | 3 |
| Insurance agencies | 85 | #126 of 2,272 | 38 | 9.4 | $2.9M | 231 | 23 |
| House cleaning | 83 | #25 of 847 | 6 | 1.5 | $10.9M | 170 | 14 |
| Nail salons | 81 | #37 of 1,328 | 11 | 2.7 | $3.6M | 218 | 4 |
| Chiropractors | 80 | #55 of 1,490 | 11 | 2.7 | $4.5M | 187 | 3 |
| Bakeries and dessert shops | 80 | #92 of 1,889 | 30 | 7.4 | $5.7M | 137 | 12 |
| Veterinarians | 80 | #98 of 1,485 | 14 | 3.4 | $2.9M | 108 | 7 |
| Gas stations | 80 | #152 of 2,358 | 43 | 10.6 | $3M | 127 | 33 |
| Home repair trades | 78 | #69 of 2,057 | 39 | 9.6 | $3.3M | 134 | 50 |
| Optometrists and eye care | 78 | #70 of 1,302 | 7 | 1.7 | $7.1M | 225 | 5 |
| Coffee shops and cafes | 78 | #145 of 2,063 | 34 | 8.4 | $5M | 135 | 12 |
| Pet businesses | 77 | #124 of 2,200 | 49 | 12.1 | $837K | 95 | 13 |
| Restaurants and cafes | 76 | #223 of 2,405 | 353 | 87.0 | $483K | 130 | 136 |
| Grocery stores | 76 | #269 of 2,070 | 20 | 4.9 | $13M | 140 | 15 |
| Yoga, Pilates and fitness studios | 75 | #44 of 777 | 5 | 1.2 | $7M | 173 | 7 |
| Pet stores | 74 | #114 of 974 | 8 | 2.0 | $5.1M | 113 | Under 3 |
| Gyms | 74 | #151 of 1,792 | 25 | 6.2 | $1.4M | 108 | 7 |
| Tire shops | 74 | #176 of 1,530 | 10 | 2.5 | $4.1M | 165 | Under 3 |
| Fast food and sandwich shops | 74 | #253 of 2,222 | 45 | 11.1 | $3.8M | 124 | 68 |
| Sit-down restaurants | 74 | #282 of 2,405 | 198 | 48.8 | $861K | 130 | 54 |
| Car washes and detailing | 73 | #163 of 1,451 | 13 | 3.2 | $3.2M | 126 | 5 |
| HVAC and plumbing | 72 | #170 of 1,707 | 23 | 5.7 | $5.5M | 116 | 31 |
| Child care and preschools | 72 | #218 of 1,611 | 20 | 4.9 | $1.1M | 110 | 18 |
| Laundromats | 71 | #145 of 785 | 5 | 1.2 | $16.8M | 134 | Under 3 |
| Spas and skin care | 70 | #207 of 1,769 | 20 | 4.9 | $2M | 228 | 10 |
| Dentists and orthodontists | 70 | #266 of 1,886 | 28 | 6.9 | $1.8M | 179 | 23 |
| Hair salons | 70 | #281 of 2,339 | 61 | 15.0 | $655K | 152 | 22 |
| Collision repair and body shops | 68 | #250 of 1,327 | 8 | 2.0 | $5.2M | 167 | 12 |
| Pet grooming and boarding | 68 | #287 of 1,461 | 21 | 5.2 | $2M | 77 | 6 |
| Gyms, studios and classes | 68 | #322 of 2,088 | 47 | 11.6 | $747K | 113 | 13 |
| Salons, barbers and spas | 68 | #334 of 2,385 | 111 | 27.3 | $360K | 169 | 36 |
| Mortgage brokers and lenders | 67 | #146 of 887 | 10 | 2.5 | Index only | 169 | 6 |
| Martial arts and dance studios | 67 | #229 of 1,334 | 17 | 4.2 | $2.1M | 102 | 6 |
| Grocery and convenience stores | 67 | #540 of 2,402 | 87 | 21.4 | $3M | 88 | 23 |
| Barbershops | 66 | #308 of 1,356 | 17 | 4.2 | $2.4M | 125 | Under 3 |
| Pizza | 66 | #461 of 2,090 | 37 | 9.1 | $4.6M | 91 | 68 |
| Convenience stores | 66 | #567 of 2,261 | 47 | 11.6 | $5.5M | 70 | 8 |
| Electricians | 65 | #259 of 1,160 | 13 | 3.2 | $9.8M | 81 | 19 |
| Funeral homes | 64 | #375 of 1,472 | 7 | 1.7 | $800K | 118 | 5 |
| Real estate agents and brokers | 64 | #399 of 2,176 | 84 | 20.7 | Index only | 144 | 20 |
| Pest control | 63 | #184 of 699 | 8 | 2.0 | $8.2M | 80 | 4 |
| Property management | 61 | #272 of 910 | 8 | 2.0 | Index only | 148 | 21 |
| Lawn, cleaning and pest control | 58 | #575 of 1,771 | 45 | 11.1 | $1.5M | 86 | 59 |
| Auto repair and car care | 58 | #832 of 2,401 | 137 | 33.7 | $301K | 112 | 66 |
| Real estate | 56 | #783 of 2,229 | 105 | 25.9 | Index only | 145 | 56 |
| Doctors, dentists and clinics | 56 | #920 of 2,394 | 218 | 53.7 | $226K | 148 | 105 |
| Landscaping and lawn care | 55 | #588 of 1,493 | 31 | 7.6 | $2.1M | 72 | 41 |
| Primary care and pediatrics | 54 | #711 of 1,656 | 26 | 6.4 | $1.9M | 107 | 55 |
| Auto repair shops | 51 | #1,141 of 2,378 | 86 | 21.2 | $480K | 108 | 57 |
| Physical therapy | 45 | #854 of 1,422 | 25 | 6.2 | $2M | 82 | 16 |
| Dry cleaners | Not scored | Not scored | 4 | 1.0 | $21M | 134 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.7 | Index only | 84 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.7 | $13.8M | 100 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 0.7 | $42.3M | 500 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $24.7M | Too few | 3 |
Household spending in Cecil County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $41.3M | $1,017 | 106 |
| Gasoline and other fuels | $130.1M | $3,204 | 123 |
| Food away from home | $170.6M | $4,202 | 103 |
| Groceries | $260.2M | $6,410 | 101 |
| Personal care products and services | $40M | $985 | 98 |
| Child care and other personal services | $22M | $541 | 93 |
| Memberships, classes and admissions | $35.1M | $865 | 88 |
| Medical and dental services | $49.4M | $1,216 | 94 |
| Pets | $41M | $1,010 | 111 |
| Clothing, shoes and related services | $84M | $2,070 | 101 |
| Vehicle insurance | $110.4M | $2,719 | 139 |
| Home repairs, maintenance and insurance | $126.9M | $3,127 | 104 |
| Lawn care, cleaning and other household services | $65.3M | $1,608 | 114 |
| Rent and homeowner costs | $659.7M | $16,250 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cecil County
- Population, 2025 estimate
- 107,131+3.2% since 2020
- Households
- 40,595
- Median age
- 42.3
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 346 sq. mi.
- People per square mile
- 303
- Median household income
- $92,007+19.7% vs. 2015–2019, before inflation
- Average household income
- $112,022
- Median home value
- $343,400
- Jobs located here
- 32,838
- Daytime population
- 90,110Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cecil County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cecil County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Maryland 8
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- Kent County, MD19,346 people
- Baltimore County, MD850,796 people
- Baltimore city, MD573,243 people
- Queen Anne’s County, MD51,825 people
- Caroline County, MD33,669 people
- Anne Arundel County, MD598,166 people
- Howard County, MD336,328 people
Questions
How fast is Cecil County, MD growing?
Population estimates put Cecil County at 107,131 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 40,595 households. Median household income rose 19.7% from the 2015–2019 survey, before inflation.
How much do households in Cecil County, MD spend?
Households in Cecil County spend about $659.7M a year on rent and homeowner costs, $260.2M on groceries and $170.6M on food away from home. Set against the U.S., households in Cecil County spend the most on vehicle insurance (an index of 139, where 100 is the U.S. average) and the least on memberships, classes and admissions (88).
Which business types have the highest market scores in Cecil County, MD?
The highest Groundwork market scores in Cecil County are for clothing, shoe and laundry businesses (87); clothing and shoe stores (87); and insurance agencies (85). Cecil County ranks #50 of 2,210 scored counties for clothing, shoe and laundry businesses.
How does Cecil County, MD compare with the U.S.?
The median household income in Cecil County is $92,007 a year, 14% above the U.S. median of $80,734. The population rose 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $343,400, against $332,700 for the U.S. For its number of households, Cecil County has the most map listings, relative to the U.S., for landscaping and lawn care companies (58% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Cecil County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cecil County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Maryland · Every U.S. market · How we measure
Screening a site or an acquisition in Cecil County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cecil County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.