County profile · Maryland
Talbot County, MD market data
Population, household spending and competition for 56 business types in Talbot County, each scored against other counties.
- Population, 2025
- 38,238
- +2.0% since 2020
- Households
- 16,433
- Median household income
- $84,811
- +15.3% vs. 2015–2019, before inflation
- Median home value
- $409,700
- Jobs located here
- 17,017
- Highest market score
- 73
- Funeral homes, #190 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Talbot County by name and distance, and the households and spending within reach. Or open the report at the center of Talbot County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 38,238 people live in Talbot County, in 16,433 households. Population estimates put the population change in Talbot County from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%). The median household income in Talbot County is $84,811 a year, 5% above the U.S. median of $80,734. That rose 15.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Talbot County spend the most on vehicle insurance (an index of 122, where 100 is the U.S. average) and the least on memberships, classes and admissions (91).
The highest Groundwork market scores in Talbot County are for funeral homes (73), barbershops (72) and gas stations (71). Talbot County ranks #190 of 1,472 scored counties for funeral homes.
Talbot County is part of the Easton area. For its number of households, Talbot County has the most map listings, relative to the U.S., for landscaping and lawn care companies (3 times the U.S. rate) and the fewest for gas stations (11% below the U.S. rate).
All 56 business types in Talbot County
Highest Groundwork market score first. Each score compares Talbot County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 73 | #190 of 1,472 | 6 | 3.7 | $627K | 92 | Under 3 |
| Barbershops | 72 | #181 of 1,356 | 5 | 3.0 | $3.2M | 171 | Under 3 |
| Gas stations | 71 | #370 of 2,358 | 16 | 9.7 | $2.9M | 122 | 10 |
| Chiropractors | 68 | #252 of 1,490 | 5 | 3.0 | $4M | 167 | 4 |
| Pet grooming and boarding | 64 | #390 of 1,461 | 8 | 4.9 | $2.1M | 81 | 3 |
| Fast food and sandwich shops | 63 | #628 of 2,222 | 23 | 14.0 | $3M | 98 | 28 |
| Pizza | 60 | #657 of 2,090 | 16 | 9.7 | $4.3M | 84 | 28 |
| Convenience stores | 59 | #793 of 2,261 | 14 | 8.5 | $7.5M | 95 | 7 |
| Insurance agencies | 56 | #910 of 2,272 | 23 | 14.0 | $1.7M | 136 | 17 |
| Optometrists and eye care | 55 | #554 of 1,302 | 6 | 3.7 | $3.3M | 106 | Under 3 |
| Martial arts and dance studios | 52 | #613 of 1,334 | 8 | 4.9 | $1.8M | 91 | 4 |
| Child care and preschools | 52 | #765 of 1,611 | 9 | 5.5 | $1M | 102 | 16 |
| Tire shops | 50 | #778 of 1,530 | 6 | 3.7 | $2.5M | 100 | Under 3 |
| Pet businesses | 49 | #1,158 of 2,200 | 26 | 15.8 | $638K | 73 | 11 |
| Roofing and gutters | 45 | #714 of 1,177 | 11 | 6.7 | $4.7M | 56 | 3 |
| Clothing and shoe stores | 45 | #1,232 of 2,087 | 37 | 22.5 | $928K | 73 | 11 |
| Pet stores | 44 | #597 of 974 | 6 | 3.7 | $2.8M | 61 | Under 3 |
| Clothing, shoes and laundry | 44 | #1,359 of 2,210 | 54 | 32.9 | $636K | 72 | 11 |
| Veterinarians | 43 | #915 of 1,485 | 9 | 5.5 | $1.8M | 68 | 8 |
| Property management | 40 | #618 of 910 | 5 | 3.0 | Index only | 96 | 15 |
| Bakeries and dessert shops | 40 | #1,309 of 1,889 | 22 | 13.4 | $3.1M | 75 | 12 |
| Spas and skin care | 38 | #1,341 of 1,769 | 26 | 15.8 | $620K | 71 | 4 |
| Grocery and convenience stores | 38 | #1,681 of 2,402 | 53 | 32.3 | $2M | 58 | 18 |
| Coffee shops and cafes | 37 | #1,536 of 2,063 | 31 | 18.9 | $2.2M | 60 | 12 |
| Mortgage brokers and lenders | 36 | #696 of 887 | 9 | 5.5 | Index only | 76 | 4 |
| Nail salons | 36 | #1,036 of 1,328 | 15 | 9.1 | $1.1M | 64 | 4 |
| Electricians | 35 | #921 of 1,160 | 9 | 5.5 | $5.8M | 48 | 16 |
| HVAC and plumbing | 35 | #1,377 of 1,707 | 20 | 12.2 | $2.6M | 55 | 20 |
| Restaurants and cafes | 35 | #1,845 of 2,405 | 239 | 145.4 | $287K | 77 | 92 |
| Car washes and detailing | 34 | #1,125 of 1,451 | 9 | 5.5 | $1.7M | 66 | 3 |
| Sit-down restaurants | 34 | #1,900 of 2,405 | 128 | 77.9 | $536K | 81 | 52 |
| House cleaning | 33 | #714 of 847 | 8 | 4.9 | $3.3M | 52 | 14 |
| Grocery stores | 33 | #1,585 of 2,070 | 25 | 15.2 | $4.2M | 45 | 11 |
| Home repair trades | 33 | #1,780 of 2,057 | 40 | 24.3 | $1.3M | 53 | 39 |
| Gyms, studios and classes | 32 | #1,746 of 2,088 | 38 | 23.1 | $387K | 58 | 12 |
| Salons, barbers and spas | 32 | #2,080 of 2,385 | 101 | 61.5 | $160K | 75 | 24 |
| Hair salons | 31 | #1,999 of 2,339 | 53 | 32.3 | $304K | 71 | 16 |
| Landscaping and lawn care | 30 | #1,290 of 1,493 | 24 | 14.6 | $1.1M | 38 | 39 |
| Lawn, cleaning and pest control | 30 | #1,591 of 1,771 | 36 | 21.9 | $738K | 44 | 56 |
| Yoga, Pilates and fitness studios | 29 | #706 of 777 | 6 | 3.7 | $2.4M | 60 | 8 |
| Gyms | 29 | #1,523 of 1,792 | 24 | 14.6 | $612K | 47 | 8 |
| Real estate agents and brokers | 29 | #2,067 of 2,176 | 103 | 62.7 | Index only | 48 | 29 |
| Real estate | 29 | #2,108 of 2,229 | 120 | 73.0 | Index only | 51 | 55 |
| Collision repair and body shops | 26 | #1,174 of 1,327 | 8 | 4.9 | $1.9M | 61 | 7 |
| Primary care and pediatrics | 26 | #1,465 of 1,656 | 20 | 12.2 | $997K | 56 | 63 |
| Auto repair shops | 26 | #2,138 of 2,378 | 43 | 26.2 | $348K | 78 | 28 |
| Auto repair and car care | 26 | #2,149 of 2,401 | 77 | 46.9 | $194K | 72 | 32 |
| Physical therapy | 25 | #1,281 of 1,422 | 18 | 11.0 | $1.1M | 46 | 9 |
| Dentists and orthodontists | 25 | #1,761 of 1,886 | 27 | 16.4 | $738K | 75 | 22 |
| Doctors, dentists and clinics | 23 | #2,252 of 2,394 | 218 | 132.7 | $91K | 60 | 101 |
| Dry cleaners | Not scored | Not scored | 4 | 2.4 | $8.6M | 55 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 2.4 | $6.6M | 65 | 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.8 | Index only | 34 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.2 | $17.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $15M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Talbot County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15M | $910 | 95 |
| Gasoline and other fuels | $46.4M | $2,825 | 109 |
| Food away from home | $68.6M | $4,173 | 103 |
| Groceries | $104.4M | $6,354 | 101 |
| Personal care products and services | $16.1M | $980 | 98 |
| Child care and other personal services | $9.2M | $561 | 97 |
| Memberships, classes and admissions | $14.7M | $894 | 91 |
| Medical and dental services | $19.9M | $1,213 | 94 |
| Pets | $16.6M | $1,009 | 111 |
| Clothing, shoes and related services | $34.3M | $2,090 | 102 |
| Vehicle insurance | $39.4M | $2,395 | 122 |
| Home repairs, maintenance and insurance | $52M | $3,162 | 105 |
| Lawn care, cleaning and other household services | $26.6M | $1,618 | 114 |
| Rent and homeowner costs | $267.6M | $16,284 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Talbot County
- Population, 2025 estimate
- 38,238+2.0% since 2020
- Households
- 16,433
- Median age
- 50.1
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.8
- Land area
- 269 sq. mi.
- People per square mile
- 141
- Median household income
- $84,811+15.3% vs. 2015–2019, before inflation
- Average household income
- $126,276
- Median home value
- $409,700
- Jobs located here
- 17,017
- Daytime population
- 37,878Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Talbot County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Talbot County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Kent County, MD19,346 people
- Anne Arundel County, MD598,166 people
- Wicomico County, MD104,914 people
- St. Mary’s County, MD115,126 people
Questions
How fast is Talbot County, MD growing?
Population estimates put Talbot County at 38,238 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 16,433 households. Against the 2015–2019 survey, median household income rose 15.3%, before inflation.
How much do households in Talbot County, MD spend?
Households in Talbot County spend about $267.6M a year on rent and homeowner costs, $104.4M on groceries and $68.6M on food away from home. Relative to the U.S., household spending in Talbot County runs highest on vehicle insurance (an index of 122, where 100 is the U.S. average) and lowest on memberships, classes and admissions (91).
Which business types have the highest market scores in Talbot County, MD?
Of the business types scored in Talbot County, funeral homes (73), barbershops (72) and gas stations (71) have the highest Groundwork market scores. For funeral homes, that ranks #190 of 1,472 scored counties.
How does Talbot County, MD compare with the U.S.?
Median household income in Talbot County is $84,811, 5% above the U.S. median of $80,734. The population rose 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $409,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (3 times the U.S. rate) and lowest for gas stations (11% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Talbot County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Talbot County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Talbot County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Talbot County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.