Small-town market profile · Louisiana
Bogalusa, LA area market data
How the Bogalusa area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 44,937
- −0.9% since 2020
- Households
- 17,716
- Median household income
- $45,380
- +20.8% vs. 2015–2019, before inflation
- Median home value
- $155,700
- Jobs located here
- 10,107
- Highest market score
- 71
- Landscaping and lawn care, #55 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Bogalusa area by name and distance, and the households and spending within reach. Or open the report at the center of the Bogalusa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Bogalusa area has an estimated 44,937 people and 17,716 households. Between 2020 and 2025, the population of the Bogalusa area declined 0.9%, against +3.1% for the U.S. Median household income in the Bogalusa area is $45,380, 44% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.8%, before inflation.
Relative to the U.S., household spending in the Bogalusa area runs highest on vehicle insurance (an index of 110, where 100 is the U.S. average) and lowest on memberships, classes and admissions (48).
Of the business types scored in the Bogalusa area, landscaping and lawn care companies (71); lawn care, cleaning and pest control companies (71); and real estate businesses (66) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #55 of 399 scored small-town markets.
The Bogalusa area is made up of one county, Washington Parish. Against the U.S., map listings per household run highest for primary care and pediatric clinics (81% above the U.S. rate) and lowest for real estate businesses (78% below the U.S. rate).
All 56 business types in the Bogalusa area
Highest Groundwork market score first. Each score compares the Bogalusa area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 71 | #55 of 399 | 5 | 2.8 | $4.3M | 146 | 5 |
| Lawn, cleaning and pest control | 71 | #56 of 481 | 8 | 4.5 | $2.7M | 159 | 5 |
| Real estate | 66 | #72 of 536 | 15 | 8.5 | Index only | 345 | 4 |
| Home repair trades | 66 | #79 of 526 | 5 | 2.8 | $8.1M | 333 | 13 |
| Dentists and orthodontists | 61 | #151 of 526 | 7 | 4.0 | $2.3M | 235 | 8 |
| Pizza | 59 | #159 of 520 | 7 | 4.0 | $7.5M | 147 | 27 |
| Veterinarians | 55 | #158 of 398 | 5 | 2.8 | $2.5M | 90 | 4 |
| Real estate agents and brokers | 54 | #196 of 533 | 14 | 7.9 | Index only | 294 | Under 3 |
| Salons, barbers and spas | 54 | #220 of 538 | 48 | 27.1 | $262K | 123 | 3 |
| Fast food and sandwich shops | 53 | #246 of 537 | 16 | 9.0 | $3.3M | 107 | 27 |
| Restaurants and cafes | 50 | #261 of 538 | 144 | 81.3 | $363K | 98 | 53 |
| Sit-down restaurants | 48 | #290 of 538 | 78 | 44.0 | $670K | 101 | 16 |
| Insurance agencies | 47 | #291 of 537 | 30 | 16.9 | $1.3M | 102 | 15 |
| Clothing, shoes and laundry | 47 | #294 of 536 | 29 | 16.4 | $941K | 107 | 5 |
| Coffee shops and cafes | 46 | #303 of 529 | 15 | 8.5 | $3.5M | 94 | 4 |
| Hair salons | 45 | #321 of 538 | 25 | 14.1 | $504K | 117 | Under 3 |
| Auto repair and car care | 45 | #324 of 538 | 60 | 33.9 | $223K | 83 | 9 |
| Pet businesses | 45 | #335 of 527 | 21 | 11.9 | $586K | 67 | 4 |
| Bakeries and dessert shops | 42 | #333 of 507 | 14 | 7.9 | $3.7M | 90 | 4 |
| Clothing and shoe stores | 42 | #336 of 536 | 25 | 14.1 | $1.1M | 86 | 5 |
| Chiropractors | 40 | #285 of 426 | 6 | 3.4 | $2.7M | 113 | Under 3 |
| Tire shops | 35 | #334 of 431 | 8 | 4.5 | $1.7M | 67 | 3 |
| Funeral homes | 34 | #286 of 365 | 8 | 4.5 | $340K | 50 | 6 |
| Doctors, dentists and clinics | 32 | #438 of 538 | 145 | 81.8 | $112K | 73 | 26 |
| Gas stations | 31 | #450 of 536 | 28 | 15.8 | $1.6M | 67 | 27 |
| Auto repair shops | 30 | #458 of 538 | 33 | 18.6 | $406K | 91 | Under 3 |
| Barbershops | 28 | #314 of 377 | 7 | 4.0 | $1.8M | 95 | Under 3 |
| Pet grooming and boarding | 28 | #337 of 387 | 8 | 4.5 | $1.5M | 60 | Under 3 |
| Primary care and pediatrics | 28 | #394 of 458 | 23 | 13.0 | $704K | 40 | 12 |
| Convenience stores | 28 | #452 of 529 | 19 | 10.7 | $4.8M | 62 | 7 |
| Spas and skin care | 28 | #461 of 504 | 12 | 6.8 | $1M | 120 | Under 3 |
| Child care and preschools | 26 | #400 of 454 | 8 | 4.5 | $688K | 69 | 16 |
| Physical therapy | 25 | #364 of 400 | 10 | 5.6 | $1.6M | 67 | 6 |
| Collision repair and body shops | 21 | #370 of 387 | 6 | 3.4 | $2.2M | 72 | Under 3 |
| Gyms, studios and classes | 18 | #508 of 535 | 18 | 10.2 | $468K | 71 | Under 3 |
| Gyms | 16 | #485 of 506 | 11 | 6.2 | $766K | 59 | Under 3 |
| Grocery and convenience stores | 16 | #510 of 538 | 47 | 26.5 | $2M | 58 | 20 |
| Grocery stores | 15 | #488 of 506 | 16 | 9.0 | $5.8M | 62 | 13 |
| Optometrists and eye care | 14 | #387 of 400 | 9 | 5.1 | $1.8M | 57 | Under 3 |
| Martial arts and dance studios | 13 | #368 of 378 | 7 | 4.0 | $1.2M | 60 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.3 | $3.4M | 133 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 2.3 | $10.1M | 213 | 5 |
| Nail salons | Not scored | Not scored | 4 | 2.3 | $3.1M | 188 | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.1 | $10.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $27.3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $21.3M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.6 | $27.3M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $13.4M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.6 | $40.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $16.2M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 8 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Bogalusa area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.4M | $757 | 79 |
| Gasoline and other fuels | $44.8M | $2,531 | 98 |
| Food away from home | $52.3M | $2,951 | 73 |
| Groceries | $92.1M | $5,201 | 82 |
| Personal care products and services | $12.6M | $711 | 71 |
| Child care and other personal services | $5.5M | $311 | 54 |
| Memberships, classes and admissions | $8.4M | $475 | 48 |
| Medical and dental services | $16.2M | $914 | 71 |
| Pets | $12.3M | $695 | 76 |
| Clothing, shoes and related services | $27.3M | $1,540 | 75 |
| Vehicle insurance | $38.3M | $2,161 | 110 |
| Home repairs, maintenance and insurance | $40.4M | $2,283 | 76 |
| Lawn care, cleaning and other household services | $21.3M | $1,204 | 85 |
| Rent and homeowner costs | $224.3M | $12,662 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Bogalusa area
- Population, 2025 estimate
- 44,937−0.9% since 2020
- Households
- 17,716
- Median age
- 40.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.6
- Land area
- 670 sq. mi.
- People per square mile
- 67
- Median household income
- $45,380+20.8% vs. 2015–2019, before inflation
- Average household income
- $65,215
- Median home value
- $155,700
- Jobs located here
- 10,107
- Daytime population
- 37,595Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bogalusa area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Bogalusa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Bogalusa area 1
- Washington Parish, LA45,120 people
Other markets based in Louisiana 12
- New Orleans-Metairie, LA metro area981,662 people
- Baton Rouge, LA metro area875,313 people
- Lafayette, LA metro area413,428 people
- Shreveport-Bossier City, LA metro area386,819 people
- Slidell-Mandeville-Covington, LA metro area272,421 people
- Lake Charles, LA metro area244,027 people
- Monroe, LA metro area223,674 people
- Houma-Bayou Cane-Thibodaux, LA metro area202,438 people
- Alexandria, LA metro area149,622 people
- Hammond, LA metro area136,738 people
- Opelousas, LA area81,670 people
- New Iberia, LA area68,599 people
Questions
How fast is the Bogalusa, LA area growing?
Population estimates put the Bogalusa area at 44,937 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 17,716 households. Median household income rose 20.8% from the 2015–2019 survey, before inflation.
How much do households in the Bogalusa, LA area spend?
Households in the Bogalusa area spend about $224.3M a year on rent and homeowner costs, $92.1M on groceries and $52.3M on food away from home. Set against the U.S., households in the Bogalusa area spend the most on vehicle insurance (an index of 110, where 100 is the U.S. average) and the least on memberships, classes and admissions (48).
Which business types have the highest market scores in the Bogalusa, LA area?
The highest Groundwork market scores in the Bogalusa area are for landscaping and lawn care companies (71); lawn care, cleaning and pest control companies (71); and real estate businesses (66). The Bogalusa area ranks #55 of 399 scored small-town markets for landscaping and lawn care companies.
How does the Bogalusa, LA area compare with the U.S.?
The median household income in the Bogalusa area is $45,380 a year, 44% below the U.S. median of $80,734. The population fell 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $155,700, against $332,700 for the U.S. For its number of households, the Bogalusa area has the most map listings, relative to the U.S., for primary care and pediatric clinics (81% above the U.S. rate) and the fewest for real estate businesses (78% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in the Bogalusa area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bogalusa area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Louisiana · Every U.S. market · How we measure
Screening a site or an acquisition in the Bogalusa area?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.