Metro area profile · Louisiana
Alexandria, LA metro area market data
Population, household spending and competition for 56 business types in the Alexandria metro area, each scored against other metro areas.
- Population, 2025
- 147,952
- −2.5% since 2020
- Households
- 56,394
- Median household income
- $56,353
- +21.5% vs. 2015–2019, before inflation
- Median home value
- $175,200
- Jobs located here
- 57,169
- Highest market score
- 58
- Chiropractors, #121 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Alexandria metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Alexandria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 147,952 people live in the Alexandria metro area, in 56,394 households. Between 2020 and 2025, the population of the Alexandria metro area declined 2.5%, against +3.1% for the U.S. The median household income in the Alexandria metro area is $56,353 a year, 30% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Alexandria metro area spend the most on vehicle insurance (an index of 114, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in the Alexandria metro area are for chiropractors (58), coffee shops and cafes (55) and house cleaning businesses (51). The Alexandria metro area ranks #121 of 386 scored metro areas for chiropractors.
The Alexandria metro area takes in 2 counties: Rapides Parish and Grant Parish. For its number of households, the Alexandria metro area has the most map listings, relative to the U.S., for pest control companies (twice the U.S. rate) and the fewest for chiropractors (57% below the U.S. rate).
All 56 business types in the Alexandria metro area
Highest Groundwork market score first. Each score compares the Alexandria metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 58 | #121 of 386 | 13 | 2.3 | $4.4M | 183 | 9 |
| Coffee shops and cafes | 55 | #144 of 387 | 35 | 6.2 | $5.4M | 145 | 24 |
| House cleaning | 51 | #174 of 375 | 12 | 2.1 | $6.3M | 98 | 18 |
| Pet businesses | 51 | #186 of 387 | 53 | 9.4 | $842K | 96 | 16 |
| Sit-down restaurants | 49 | #193 of 387 | 255 | 45.2 | $739K | 111 | 66 |
| Landscaping and lawn care | 49 | #194 of 385 | 34 | 6.0 | $2.2M | 76 | 18 |
| Pizza | 49 | #201 of 387 | 23 | 4.1 | $8.2M | 161 | 114 |
| Real estate agents and brokers | 46 | #216 of 387 | 113 | 20.0 | Index only | 127 | 29 |
| Pet stores | 46 | #220 of 382 | 10 | 1.8 | $4.5M | 99 | 3 |
| Real estate | 46 | #221 of 387 | 143 | 25.4 | Index only | 126 | 70 |
| Spas and skin care | 46 | #228 of 387 | 46 | 8.2 | $980K | 112 | 4 |
| Restaurants and cafes | 44 | #228 of 387 | 493 | 87.4 | $382K | 103 | 209 |
| Mortgage brokers and lenders | 44 | #228 of 373 | 17 | 3.0 | Index only | 118 | 5 |
| Home repair trades | 44 | #232 of 387 | 57 | 10.1 | $2.5M | 104 | 87 |
| Laundromats | 43 | #217 of 364 | 5 | 0.9 | $19.2M | 154 | 4 |
| Lawn, cleaning and pest control | 42 | #248 of 387 | 62 | 11.0 | $1.2M | 72 | 52 |
| Insurance agencies | 41 | #241 of 387 | 95 | 16.8 | $1.3M | 106 | 58 |
| Property management | 41 | #261 of 374 | 11 | 2.0 | Index only | 128 | 28 |
| Electricians | 41 | #262 of 383 | 13 | 2.3 | $11.1M | 93 | 27 |
| Car washes and detailing | 39 | #280 of 387 | 21 | 3.7 | $2.2M | 85 | 5 |
| Martial arts and dance studios | 39 | #296 of 387 | 20 | 3.5 | $1.7M | 84 | 3 |
| Veterinarians | 38 | #271 of 384 | 19 | 3.4 | $2.3M | 86 | 13 |
| Pet grooming and boarding | 36 | #298 of 386 | 18 | 3.2 | $2.5M | 97 | Under 3 |
| HVAC and plumbing | 36 | #299 of 387 | 27 | 4.8 | $5.4M | 112 | 60 |
| Roofing and gutters | 34 | #309 of 381 | 17 | 3.0 | $8.5M | 100 | Under 3 |
| Gyms, studios and classes | 30 | #359 of 387 | 73 | 12.9 | $463K | 70 | 10 |
| Hair salons | 30 | #365 of 387 | 135 | 23.9 | $334K | 78 | 15 |
| Bakeries and dessert shops | 29 | #348 of 387 | 58 | 10.3 | $3.3M | 78 | 24 |
| Dentists and orthodontists | 28 | #350 of 387 | 61 | 10.8 | $931K | 95 | 44 |
| Gyms | 28 | #363 of 387 | 50 | 8.9 | $676K | 52 | 7 |
| Salons, barbers and spas | 26 | #377 of 387 | 252 | 44.7 | $179K | 84 | 47 |
| Grocery stores | 25 | #346 of 387 | 49 | 8.7 | $6.4M | 69 | 18 |
| Auto repair shops | 24 | #358 of 387 | 146 | 25.9 | $309K | 70 | 48 |
| Optometrists and eye care | 22 | #367 of 386 | 20 | 3.5 | $2.8M | 91 | 10 |
| Fast food and sandwich shops | 21 | #356 of 387 | 85 | 15.1 | $2.2M | 73 | 114 |
| Clothing, shoes and laundry | 20 | #357 of 387 | 136 | 24.1 | $707K | 80 | 54 |
| Funeral homes | 20 | #358 of 377 | 21 | 3.7 | $378K | 56 | 9 |
| Physical therapy | 20 | #373 of 386 | 29 | 5.1 | $2M | 82 | 25 |
| Barbershops | 19 | #374 of 387 | 27 | 4.8 | $1.7M | 89 | Under 3 |
| Child care and preschools | 18 | #372 of 387 | 33 | 5.9 | $651K | 65 | 37 |
| Auto repair and car care | 17 | #374 of 387 | 231 | 41.0 | $196K | 73 | 82 |
| Clothing and shoe stores | 14 | #375 of 387 | 117 | 20.7 | $822K | 65 | 50 |
| Grocery and convenience stores | 14 | #380 of 387 | 154 | 27.3 | $2M | 60 | 39 |
| Doctors, dentists and clinics | 12 | #382 of 387 | 435 | 77.1 | $131K | 86 | 263 |
| Pest control | 11 | #345 of 345 | 16 | 2.8 | $4.7M | 46 | 16 |
| Oil change and quick lube | 10 | #287 of 290 | 7 | 1.2 | $6.5M | 47 | 6 |
| Convenience stores | 9 | #385 of 387 | 84 | 14.9 | $3.8M | 48 | 21 |
| Nail salons | 9 | #386 of 387 | 37 | 6.6 | $1.2M | 73 | 25 |
| Gas stations | 9 | #387 of 387 | 101 | 17.9 | $1.5M | 61 | 100 |
| Collision repair and body shops | 7 | #379 of 381 | 21 | 3.7 | $2.2M | 70 | 21 |
| Tire shops | 4 | #386 of 386 | 33 | 5.9 | $1.4M | 55 | 20 |
| Primary care and pediatrics | 4 | #387 of 387 | 55 | 9.8 | $1M | 58 | 168 |
| Dry cleaners | Not scored | Not scored | 3 | 0.5 | $32.1M | 205 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.5 | $11.3M | 278 | 7 |
| Home inspectors | Not scored | Not scored | 2 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.4 | $28.4M | Too few | 7 |
Household spending in the Alexandria metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $45.2M | $801 | 84 |
| Gasoline and other fuels | $147.4M | $2,614 | 101 |
| Food away from home | $188.6M | $3,344 | 82 |
| Groceries | $315.4M | $5,593 | 89 |
| Personal care products and services | $45.1M | $799 | 80 |
| Child care and other personal services | $21.5M | $381 | 66 |
| Memberships, classes and admissions | $33.8M | $600 | 61 |
| Medical and dental services | $56.8M | $1,007 | 78 |
| Pets | $44.6M | $791 | 87 |
| Clothing, shoes and related services | $96.2M | $1,706 | 83 |
| Vehicle insurance | $125.9M | $2,232 | 114 |
| Home repairs, maintenance and insurance | $144.5M | $2,561 | 85 |
| Lawn care, cleaning and other household services | $75.3M | $1,334 | 94 |
| Rent and homeowner costs | $779.8M | $13,827 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Alexandria metro area
- Population, 2025 estimate
- 147,952−2.5% since 2020
- Households
- 56,394
- Median age
- 39.2
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.7
- Land area
- 1,968 sq. mi.
- People per square mile
- 76
- Median household income
- $56,353+21.5% vs. 2015–2019, before inflation
- Average household income
- $78,924
- Median home value
- $175,200
- Jobs located here
- 57,169
- Daytime population
- 151,507Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Alexandria metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Alexandria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Alexandria metro area 2
- Rapides Parish, LA127,527 people
- Grant Parish, LA22,095 people
Other markets based in Louisiana 12
- New Orleans-Metairie, LA metro area981,662 people
- Baton Rouge, LA metro area875,313 people
- Lafayette, LA metro area413,428 people
- Shreveport-Bossier City, LA metro area386,819 people
- Slidell-Mandeville-Covington, LA metro area272,421 people
- Lake Charles, LA metro area244,027 people
- Monroe, LA metro area223,674 people
- Houma-Bayou Cane-Thibodaux, LA metro area202,438 people
- Hammond, LA metro area136,738 people
- Opelousas, LA area81,670 people
- New Iberia, LA area68,599 people
- Ruston, LA area48,174 people
Questions
How fast is the Alexandria, LA metro area growing?
Population estimates put the Alexandria metro area at 147,952 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 56,394 households. Against the 2015–2019 survey, median household income rose 21.5%, before inflation.
How much do households in the Alexandria, LA metro area spend?
Households in the Alexandria metro area spend about $779.8M a year on rent and homeowner costs, $315.4M on groceries and $188.6M on food away from home. Relative to the U.S., household spending in the Alexandria metro area runs highest on vehicle insurance (an index of 114, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in the Alexandria, LA metro area?
Of the business types scored in the Alexandria metro area, chiropractors (58), coffee shops and cafes (55) and house cleaning businesses (51) have the highest Groundwork market scores. For chiropractors, that ranks #121 of 386 scored metro areas.
How does the Alexandria, LA metro area compare with the U.S.?
Median household income in the Alexandria metro area is $56,353, 30% below the U.S. median of $80,734. The population fell 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $175,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (twice the U.S. rate) and lowest for chiropractors (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Alexandria metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Alexandria metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Alexandria metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Alexandria metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.