Metro area profile · Louisiana
New Orleans-Metairie, LA metro area market data
How the New Orleans-Metairie metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 970,849
- −3.4% since 2020
- Households
- 398,564
- Median household income
- $62,655
- Median home value
- $260,200
- Jobs located here
- 463,433
- Highest market score
- 69
- Landscaping and lawn care, #80 of 385 scored metro areas
A site report maps the competitors on map listings around any address in the New Orleans-Metairie metro area by name and distance, and the households and spending within reach. Or open the report at the center of the New Orleans-Metairie metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The New Orleans-Metairie metro area has an estimated 970,849 people and 398,564 households. Population estimates show the New Orleans-Metairie metro area declined 3.4% from 2020 to 2025, against +3.1% for the U.S. Median household income in the New Orleans-Metairie metro area is $62,655, 22% below the U.S. median of $80,734.
Relative to the U.S., household spending in the New Orleans-Metairie metro area runs highest on vehicle insurance (an index of 102, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Of the business types scored in the New Orleans-Metairie metro area, landscaping and lawn care companies (69); lawn care, cleaning and pest control companies (68); and pet grooming and boarding businesses (66) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #80 of 385 scored metro areas.
The New Orleans-Metairie metro area takes in 7 counties: Jefferson Parish, Orleans Parish, St. Charles Parish, St. Bernard Parish and 3 more. Against the U.S., map listings per household run highest for clothing and shoe stores (56% above the U.S. rate) and lowest for chiropractors (37% below the U.S. rate).
All 56 business types in the New Orleans-Metairie metro area
Highest Groundwork market score first. Each score compares the New Orleans-Metairie metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 69 | #80 of 385 | 130 | 3.3 | $4.3M | 147 | 180 |
| Lawn, cleaning and pest control | 68 | #75 of 387 | 253 | 6.3 | $2.2M | 132 | 427 |
| Pet grooming and boarding | 66 | #68 of 386 | 95 | 2.4 | $3.5M | 139 | 35 |
| Pet businesses | 64 | #87 of 387 | 295 | 7.4 | $1.1M | 130 | 152 |
| Pet stores | 59 | #126 of 382 | 54 | 1.4 | $6.2M | 138 | 26 |
| House cleaning | 53 | #153 of 375 | 80 | 2.0 | $7M | 109 | 189 |
| Pest control | 52 | #162 of 345 | 43 | 1.1 | $13M | 127 | 58 |
| Veterinarians | 50 | #199 of 384 | 122 | 3.1 | $2.8M | 101 | 91 |
| Chiropractors | 49 | #195 of 386 | 136 | 3.4 | $3.1M | 130 | 81 |
| Funeral homes | 48 | #188 of 377 | 62 | 1.6 | $867K | 128 | 41 |
| Home inspectors | 46 | #142 of 243 | 21 | 0.5 | Index only | 105 | 22 |
| Roofing and gutters | 44 | #241 of 381 | 153 | 3.8 | $7.1M | 84 | 51 |
| Mortgage brokers and lenders | 43 | #236 of 373 | 133 | 3.3 | Index only | 111 | 44 |
| Physical therapy | 39 | #269 of 386 | 173 | 4.3 | $2.4M | 101 | 135 |
| Optometrists and eye care | 37 | #299 of 386 | 143 | 3.6 | $2.9M | 94 | 49 |
| Home repair trades | 36 | #307 of 387 | 529 | 13.3 | $2M | 84 | 617 |
| Pizza | 35 | #303 of 387 | 247 | 6.2 | $5.7M | 113 | 916 |
| Electricians | 35 | #310 of 383 | 120 | 3.0 | $9M | 75 | 208 |
| Real estate agents and brokers | 35 | #331 of 387 | 1,079 | 27.1 | Index only | 98 | 306 |
| Child care and preschools | 34 | #302 of 387 | 229 | 5.7 | $756K | 75 | 203 |
| Car washes and detailing | 34 | #312 of 387 | 143 | 3.6 | $2M | 81 | 36 |
| Property management | 34 | #315 of 374 | 94 | 2.4 | Index only | 110 | 266 |
| Real estate | 34 | #343 of 387 | 1,327 | 33.3 | Index only | 100 | 734 |
| Convenience stores | 33 | #303 of 387 | 303 | 7.6 | $7.6M | 96 | 133 |
| HVAC and plumbing | 33 | #324 of 387 | 256 | 6.4 | $4.2M | 89 | 358 |
| Auto repair and car care | 32 | #320 of 387 | 1,263 | 31.7 | $230K | 86 | 445 |
| Doctors, dentists and clinics | 32 | #332 of 387 | 2,799 | 70.2 | $151K | 99 | 1,360 |
| Laundromats | 31 | #299 of 364 | 64 | 1.6 | $11.2M | 90 | 24 |
| Auto repair shops | 31 | #329 of 387 | 764 | 19.2 | $380K | 86 | 301 |
| Gas stations | 28 | #332 of 387 | 422 | 10.6 | $2.2M | 93 | 376 |
| Insurance agencies | 27 | #321 of 387 | 695 | 17.4 | $1.1M | 91 | 480 |
| Spas and skin care | 27 | #372 of 387 | 446 | 11.2 | $754K | 86 | 74 |
| Hair salons | 26 | #374 of 387 | 1,002 | 25.1 | $336K | 78 | 170 |
| Oil change and quick lube | 24 | #262 of 290 | 30 | 0.8 | $9.7M | 71 | 32 |
| Primary care and pediatrics | 24 | #350 of 387 | 284 | 7.1 | $1.5M | 83 | 662 |
| Yoga, Pilates and fitness studios | 22 | #343 of 347 | 90 | 2.3 | $3M | 74 | 123 |
| Barbershops | 22 | #363 of 387 | 299 | 7.5 | $1.1M | 60 | 19 |
| Fast food and sandwich shops | 21 | #353 of 387 | 568 | 14.3 | $2.5M | 82 | 916 |
| Dentists and orthodontists | 21 | #375 of 387 | 461 | 11.6 | $915K | 93 | 382 |
| Tire shops | 20 | #359 of 386 | 164 | 4.1 | $1.8M | 71 | 63 |
| Martial arts and dance studios | 20 | #382 of 387 | 230 | 5.8 | $1.2M | 58 | 85 |
| Dry cleaners | 18 | #264 of 272 | 64 | 1.6 | $11.2M | 72 | 48 |
| Gyms, studios and classes | 18 | #385 of 387 | 678 | 17.0 | $400K | 60 | 208 |
| Grocery and convenience stores | 17 | #372 of 387 | 864 | 21.7 | $2.7M | 79 | 366 |
| Gyms | 17 | #383 of 387 | 358 | 9.0 | $758K | 58 | 123 |
| Urgent care and walk-in clinics | 16 | #195 of 197 | 25 | 0.6 | $16.9M | 69 | 51 |
| Collision repair and body shops | 16 | #369 of 381 | 148 | 3.7 | $2M | 64 | 97 |
| Salons, barbers and spas | 16 | #386 of 387 | 2,163 | 54.3 | $156K | 73 | 432 |
| Bakeries and dessert shops | 14 | #386 of 387 | 462 | 11.6 | $3.1M | 74 | 338 |
| Coffee shops and cafes | 13 | #385 of 387 | 647 | 16.2 | $2.2M | 59 | 318 |
| Clothing and shoe stores | 11 | #381 of 387 | 1,003 | 25.2 | $717K | 56 | 505 |
| Clothing, shoes and laundry | 10 | #384 of 387 | 1,350 | 33.9 | $532K | 60 | 577 |
| Grocery stores | 10 | #386 of 387 | 394 | 9.9 | $5.8M | 63 | 233 |
| Sit-down restaurants | 9 | #386 of 387 | 3,190 | 80.0 | $444K | 67 | 1,012 |
| Restaurants and cafes | 9 | #387 of 387 | 5,929 | 148.8 | $239K | 64 | 2,289 |
| Nail salons | 6 | #387 of 387 | 368 | 9.2 | $914K | 55 | 165 |
Household spending in the New Orleans-Metairie metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $290.6M | $729 | 76 |
| Gasoline and other fuels | $933.4M | $2,342 | 90 |
| Food away from home | $1.4B | $3,552 | 87 |
| Groceries | $2.3B | $5,774 | 91 |
| Personal care products and services | $336.4M | $844 | 84 |
| Child care and other personal services | $173.1M | $434 | 75 |
| Memberships, classes and admissions | $271.3M | $681 | 69 |
| Medical and dental services | $421.7M | $1,058 | 82 |
| Pets | $336.2M | $843 | 93 |
| Clothing, shoes and related services | $718.7M | $1,803 | 88 |
| Vehicle insurance | $794.2M | $1,993 | 102 |
| Home repairs, maintenance and insurance | $1.1B | $2,714 | 90 |
| Lawn care, cleaning and other household services | $559.5M | $1,404 | 99 |
| Rent and homeowner costs | $5.8B | $14,455 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the New Orleans-Metairie metro area
- Population, 2025 estimate
- 970,849−3.4% since 2020
- Households
- 398,564
- Median age
- 40.0
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.5
- Land area
- 2,359 sq. mi.
- People per square mile
- 416
- Median household income
- $62,655
- Average household income
- $91,916
- Median home value
- $260,200
- Jobs located here
- 463,433
- Daytime population
- 1,032,273Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the New Orleans-Metairie metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the New Orleans-Metairie metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the New Orleans-Metairie metro area 7
- Jefferson Parish, LA430,920 people
- Orleans Parish, LA371,853 people
- St. Charles Parish, LA51,396 people
- St. Bernard Parish, LA44,419 people
- St. John the Baptist Parish, LA40,743 people
- Plaquemines Parish, LA22,803 people
- St. James Parish, LA19,528 people
Other markets based in Louisiana 12
- Baton Rouge, LA metro area875,313 people
- Lafayette, LA metro area413,428 people
- Shreveport-Bossier City, LA metro area386,819 people
- Slidell-Mandeville-Covington, LA metro area272,421 people
- Lake Charles, LA metro area244,027 people
- Monroe, LA metro area223,674 people
- Houma-Bayou Cane-Thibodaux, LA metro area202,438 people
- Alexandria, LA metro area149,622 people
- Hammond, LA metro area136,738 people
- Opelousas, LA area81,670 people
- New Iberia, LA area68,599 people
- Ruston, LA area48,174 people
Questions
How fast is the New Orleans-Metairie, LA metro area growing?
Population estimates put the New Orleans-Metairie metro area at 970,849 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 398,564 households.
How much do households in the New Orleans-Metairie, LA metro area spend?
Households in the New Orleans-Metairie metro area spend about $5.8B a year on rent and homeowner costs, $2.3B on groceries and $1.4B on food away from home. Set against the U.S., households in the New Orleans-Metairie metro area spend the most on vehicle insurance (an index of 102, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
Which business types have the highest market scores in the New Orleans-Metairie, LA metro area?
The highest Groundwork market scores in the New Orleans-Metairie metro area are for landscaping and lawn care companies (69); lawn care, cleaning and pest control companies (68); and pet grooming and boarding businesses (66). The New Orleans-Metairie metro area ranks #80 of 385 scored metro areas for landscaping and lawn care companies.
How does the New Orleans-Metairie, LA metro area compare with the U.S.?
The median household income in the New Orleans-Metairie metro area is $62,655 a year, 22% below the U.S. median of $80,734. The population fell 3.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $260,200, against $332,700 for the U.S. For its number of households, the New Orleans-Metairie metro area has the most map listings, relative to the U.S., for clothing and shoe stores (56% above the U.S. rate) and the fewest for chiropractors (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the New Orleans-Metairie metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the New Orleans-Metairie metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Louisiana · Every U.S. market · How we measure
Screening a site or an acquisition in the New Orleans-Metairie metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the New Orleans-Metairie metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.