County profile · Louisiana
Orleans Parish, LA market data
How Orleans Parish compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 362,154
- −5.5% since 2020
- Households
- 155,821
- Median household income
- $56,631
- +36.1% vs. 2015–2019, before inflation
- Median home value
- $315,700
- Jobs located here
- 192,799
- Highest market score
- 71
- Landscaping and lawn care, #217 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Orleans Parish by name and distance, and the households and spending within reach. Or open the report at the center of Orleans Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Orleans Parish has an estimated 362,154 people and 155,821 households. Population estimates put the population change in Orleans Parish from 2020 to 2025 at −5.5%, against +3.1% for the U.S. Median household income in Orleans Parish is $56,631, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.1%, before inflation.
Relative to the U.S., household spending in Orleans Parish runs highest on lawn care, cleaning and other household services (an index of 97, where 100 is the U.S. average, so still below it) and lowest on vehicle maintenance and repairs (63).
Of the business types scored in Orleans Parish, landscaping and lawn care companies (71); lawn care, cleaning and pest control companies (70); and HVAC and plumbing companies (69) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #217 of 1,493 scored counties.
Orleans Parish is part of the New Orleans-Metairie metro area. Against the U.S., map listings per household run highest for coffee shops and cafes (2.1 times the U.S. rate) and lowest for HVAC and plumbing companies (59% below the U.S. rate).
All 56 business types in Orleans Parish
Highest Groundwork market score first. Each score compares Orleans Parish with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 71 | #217 of 1,493 | 38 | 2.4 | $5.6M | 193 | 39 |
| Lawn, cleaning and pest control | 70 | #222 of 1,771 | 70 | 4.5 | $3.1M | 183 | 101 |
| HVAC and plumbing | 69 | #222 of 1,707 | 40 | 2.6 | $10.3M | 217 | 41 |
| Pest control | 68 | #110 of 699 | 8 | 0.5 | $26.8M | 262 | 7 |
| Home repair trades | 68 | #255 of 2,057 | 100 | 6.4 | $4.1M | 170 | 90 |
| Pet stores | 64 | #243 of 974 | 20 | 1.3 | $6.4M | 142 | 8 |
| Roofing and gutters | 63 | #299 of 1,177 | 32 | 2.1 | $12.9M | 153 | 8 |
| House cleaning | 62 | #193 of 847 | 24 | 1.5 | $8.9M | 140 | 55 |
| Pet grooming and boarding | 62 | #417 of 1,461 | 40 | 2.6 | $3.2M | 126 | 23 |
| Pet businesses | 62 | #569 of 2,200 | 115 | 7.4 | $1.1M | 127 | 64 |
| Electricians | 61 | #325 of 1,160 | 28 | 1.8 | $14.8M | 123 | 41 |
| Chiropractors | 59 | #468 of 1,490 | 36 | 2.3 | $4.5M | 188 | 27 |
| Veterinarians | 58 | #534 of 1,485 | 45 | 2.9 | $2.9M | 105 | 33 |
| Optometrists and eye care | 55 | #548 of 1,302 | 42 | 2.7 | $3.9M | 123 | 15 |
| Auto repair shops | 55 | #932 of 2,378 | 151 | 9.7 | $627K | 141 | 63 |
| Auto repair and car care | 55 | #954 of 2,401 | 263 | 16.9 | $360K | 134 | 100 |
| Car washes and detailing | 52 | #668 of 1,451 | 32 | 2.1 | $3M | 117 | 11 |
| Tire shops | 51 | #745 of 1,530 | 31 | 2.0 | $3.1M | 122 | 14 |
| Collision repair and body shops | 48 | #693 of 1,327 | 28 | 1.8 | $3.4M | 110 | 14 |
| Gas stations | 48 | #1,251 of 2,358 | 123 | 7.9 | $2.5M | 104 | 110 |
| Insurance agencies | 47 | #1,207 of 2,272 | 149 | 9.6 | $1.7M | 137 | 95 |
| Oil change and quick lube | 46 | #285 of 479 | 6 | 0.4 | $15.8M | 115 | 8 |
| Funeral homes | 45 | #830 of 1,472 | 31 | 2.0 | $638K | 94 | 18 |
| Physical therapy | 45 | #842 of 1,422 | 59 | 3.8 | $2.7M | 114 | 44 |
| Laundromats | 44 | #459 of 785 | 26 | 1.7 | $10.7M | 85 | 6 |
| Mortgage brokers and lenders | 44 | #542 of 887 | 49 | 3.1 | Index only | 116 | 18 |
| Home inspectors | 43 | #262 of 415 | 9 | 0.6 | Index only | 94 | 8 |
| Convenience stores | 42 | #1,394 of 2,261 | 113 | 7.3 | $7.8M | 99 | 62 |
| Dentists and orthodontists | 33 | #1,537 of 1,886 | 140 | 9.0 | $1.2M | 117 | 119 |
| Pizza | 33 | #1,687 of 2,090 | 113 | 7.3 | $4.8M | 94 | 377 |
| Dry cleaners | 32 | #418 of 507 | 19 | 1.2 | $14.6M | 93 | 16 |
| Child care and preschools | 31 | #1,311 of 1,611 | 108 | 6.9 | $635K | 63 | 97 |
| Primary care and pediatrics | 31 | #1,362 of 1,656 | 93 | 6.0 | $1.7M | 98 | 244 |
| Grocery and convenience stores | 28 | #2,000 of 2,402 | 331 | 21.2 | $2.7M | 79 | 174 |
| Hair salons | 28 | #2,076 of 2,339 | 379 | 24.3 | $339K | 79 | 66 |
| Spas and skin care | 27 | #1,597 of 1,769 | 177 | 11.4 | $725K | 83 | 29 |
| Fast food and sandwich shops | 27 | #1,915 of 2,222 | 207 | 13.3 | $2.6M | 86 | 377 |
| Doctors, dentists and clinics | 27 | #2,165 of 2,394 | 944 | 60.6 | $171K | 112 | 466 |
| Martial arts and dance studios | 25 | #1,202 of 1,334 | 76 | 4.9 | $1.4M | 69 | 37 |
| Gyms | 21 | #1,658 of 1,792 | 151 | 9.7 | $696K | 54 | 47 |
| Real estate agents and brokers | 21 | #2,151 of 2,176 | 513 | 32.9 | Index only | 79 | 182 |
| Barbershops | 20 | #1,225 of 1,356 | 113 | 7.3 | $1.1M | 60 | 12 |
| Yoga, Pilates and fitness studios | 19 | #761 of 777 | 61 | 3.9 | $1.7M | 42 | 47 |
| Property management | 19 | #876 of 910 | 55 | 3.5 | Index only | 73 | 132 |
| Real estate | 19 | #2,218 of 2,229 | 626 | 40.2 | Index only | 82 | 382 |
| Grocery stores | 18 | #1,912 of 2,070 | 160 | 10.3 | $5.5M | 59 | 112 |
| Gyms, studios and classes | 18 | #1,990 of 2,088 | 288 | 18.5 | $365K | 55 | 84 |
| Salons, barbers and spas | 17 | #2,330 of 2,385 | 803 | 51.5 | $160K | 75 | 155 |
| Urgent care and walk-in clinics | 16 | #319 of 325 | 12 | 0.8 | $13.5M | 55 | 17 |
| Nail salons | 16 | #1,261 of 1,328 | 111 | 7.1 | $1.2M | 69 | 48 |
| Bakeries and dessert shops | 13 | #1,871 of 1,889 | 195 | 12.5 | $2.8M | 67 | 185 |
| Clothing and shoe stores | 12 | #2,058 of 2,087 | 486 | 31.2 | $571K | 45 | 238 |
| Clothing, shoes and laundry | 12 | #2,186 of 2,210 | 633 | 40.6 | $439K | 50 | 260 |
| Coffee shops and cafes | 10 | #2,051 of 2,063 | 357 | 22.9 | $1.5M | 41 | 175 |
| Restaurants and cafes | 10 | #2,395 of 2,405 | 3,106 | 199.3 | $174K | 47 | 1,112 |
| Sit-down restaurants | 10 | #2,395 of 2,405 | 1,679 | 107.8 | $323K | 49 | 548 |
Household spending in Orleans Parish
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $94.7M | $608 | 63 |
| Gasoline and other fuels | $303.8M | $1,950 | 75 |
| Food away from home | $541.6M | $3,476 | 85 |
| Groceries | $882.5M | $5,663 | 90 |
| Personal care products and services | $128.4M | $824 | 82 |
| Child care and other personal services | $68.6M | $440 | 76 |
| Memberships, classes and admissions | $105.2M | $675 | 69 |
| Medical and dental services | $161.7M | $1,038 | 81 |
| Pets | $128.4M | $824 | 91 |
| Clothing, shoes and related services | $277.7M | $1,782 | 87 |
| Vehicle insurance | $257.1M | $1,650 | 84 |
| Home repairs, maintenance and insurance | $413.4M | $2,653 | 88 |
| Lawn care, cleaning and other household services | $214.5M | $1,377 | 97 |
| Rent and homeowner costs | $2.2B | $14,218 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Orleans Parish
- Population, 2025 estimate
- 362,154−5.5% since 2020
- Households
- 155,821
- Median age
- 39.4
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.3
- Land area
- 170 sq. mi.
- People per square mile
- 2,193
- Median household income
- $56,631+36.1% vs. 2015–2019, before inflation
- Average household income
- $91,726
- Median home value
- $315,700
- Jobs located here
- 192,799
- Daytime population
- 412,758Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Orleans Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Orleans Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- St. Tammany Parish, LA272,421 people
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Questions
How fast is Orleans Parish, LA growing?
Population estimates put Orleans Parish at 362,154 people in 2025, down 5.5% since 2020, against +3.1% for the U.S. It has 155,821 households. Median household income rose 36.1% from the 2015–2019 survey, before inflation.
How much do households in Orleans Parish, LA spend?
Households in Orleans Parish spend about $2.2B a year on rent and homeowner costs, $882.5M on groceries and $541.6M on food away from home. Set against the U.S., households in Orleans Parish spend the most on lawn care, cleaning and other household services (an index of 97, where 100 is the U.S. average, so still below it) and the least on vehicle maintenance and repairs (63).
Which business types have the highest market scores in Orleans Parish, LA?
The highest Groundwork market scores in Orleans Parish are for landscaping and lawn care companies (71); lawn care, cleaning and pest control companies (70); and HVAC and plumbing companies (69). Orleans Parish ranks #217 of 1,493 scored counties for landscaping and lawn care companies.
How does Orleans Parish, LA compare with the U.S.?
The median household income in Orleans Parish is $56,631 a year, 30% below the U.S. median of $80,734. The population fell 5.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $315,700, against $332,700 for the U.S. For its number of households, Orleans Parish has the most map listings, relative to the U.S., for coffee shops and cafes (2.1 times the U.S. rate) and the fewest for HVAC and plumbing companies (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Orleans Parish, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Orleans Parish. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Louisiana · Every U.S. market · How we measure
Screening a site or an acquisition in Orleans Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Orleans Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.