Small-town market profile · Louisiana
Morgan City, LA area market data
How the Morgan City area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 46,552
- −5.3% since 2020
- Households
- 18,463
- Median household income
- $52,576
- +29.9% vs. 2015–2019, before inflation
- Median home value
- $138,900
- Jobs located here
- 20,344
- Highest market score
- 67
- Lawn, cleaning and pest control, #79 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Morgan City area by name and distance, and the households and spending within reach. Or open the report at the center of the Morgan City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Morgan City area has an estimated 46,552 people and 18,463 households. Population estimates put the population change in the Morgan City area from 2020 to 2025 at −5.3%, against +3.1% for the U.S. Median household income in the Morgan City area is $52,576, 35% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.9%, before inflation.
Relative to the U.S., household spending in the Morgan City area runs highest on vehicle insurance (an index of 111, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Of the business types scored in the Morgan City area, lawn care, cleaning and pest control companies (67); real estate businesses (60); and coffee shops and cafes (54) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #79 of 481 scored small-town markets.
The Morgan City area is made up of one county, St. Mary Parish. Against the U.S., map listings per household run highest for funeral homes (2.6 times the U.S. rate) and lowest for real estate agents and brokers (79% below the U.S. rate).
All 56 business types in the Morgan City area
Highest Groundwork market score first. Each score compares the Morgan City area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 67 | #79 of 481 | 6 | 3.2 | $3.8M | 229 | 15 |
| Real estate | 60 | #125 of 536 | 23 | 12.5 | Index only | 244 | 6 |
| Coffee shops and cafes | 54 | #220 of 529 | 12 | 6.5 | $4.8M | 129 | 3 |
| Real estate agents and brokers | 53 | #210 of 533 | 12 | 6.5 | Index only | 371 | Under 3 |
| Pizza | 53 | #224 of 520 | 8 | 4.3 | $7.2M | 141 | 30 |
| Pet businesses | 52 | #245 of 527 | 11 | 6.0 | $1.2M | 138 | Under 3 |
| Dentists and orthodontists | 47 | #280 of 526 | 9 | 4.9 | $1.9M | 197 | 12 |
| Property management | 45 | #109 of 180 | 5 | 2.7 | Index only | 87 | 3 |
| HVAC and plumbing | 44 | #292 of 476 | 9 | 4.9 | $4.9M | 103 | 14 |
| Physical therapy | 42 | #262 of 400 | 6 | 3.2 | $2.9M | 121 | 5 |
| Collision repair and body shops | 41 | #260 of 387 | 5 | 2.7 | $2.8M | 92 | 4 |
| Optometrists and eye care | 39 | #289 of 400 | 6 | 3.2 | $2.9M | 93 | 3 |
| Insurance agencies | 39 | #356 of 537 | 27 | 14.6 | $1.5M | 118 | 22 |
| Clothing and shoe stores | 37 | #383 of 536 | 23 | 12.5 | $1.3M | 101 | 9 |
| Clothing, shoes and laundry | 37 | #385 of 536 | 33 | 17.9 | $890K | 101 | 9 |
| Fast food and sandwich shops | 36 | #401 of 537 | 24 | 13.0 | $2.4M | 78 | 30 |
| Bakeries and dessert shops | 36 | #401 of 507 | 17 | 9.2 | $3.4M | 82 | 3 |
| Home repair trades | 36 | #414 of 526 | 20 | 10.8 | $2.2M | 91 | 26 |
| Child care and preschools | 34 | #358 of 454 | 11 | 6.0 | $561K | 56 | 7 |
| Doctors, dentists and clinics | 34 | #419 of 538 | 98 | 53.1 | $178K | 116 | 41 |
| Mortgage brokers and lenders | 33 | #141 of 177 | 5 | 2.7 | Index only | 125 | Under 3 |
| Roofing and gutters | 33 | #235 of 288 | 7 | 3.8 | $6.3M | 75 | 3 |
| Restaurants and cafes | 32 | #444 of 538 | 200 | 108.3 | $287K | 77 | 60 |
| Sit-down restaurants | 30 | #466 of 538 | 107 | 58.0 | $537K | 81 | 26 |
| Primary care and pediatrics | 29 | #381 of 458 | 11 | 6.0 | $1.6M | 89 | 21 |
| Hair salons | 28 | #484 of 538 | 39 | 21.1 | $354K | 82 | 6 |
| Funeral homes | 25 | #324 of 365 | 10 | 5.4 | $277K | 41 | 5 |
| Salons, barbers and spas | 22 | #518 of 538 | 80 | 43.3 | $173K | 81 | 10 |
| Gas stations | 21 | #494 of 536 | 34 | 18.4 | $1.4M | 58 | 28 |
| Laundromats | 17 | #144 of 150 | 5 | 2.7 | $5.9M | 47 | Under 3 |
| Spas and skin care | 16 | #494 of 504 | 16 | 8.7 | $864K | 99 | Under 3 |
| Nail salons | 14 | #370 of 387 | 14 | 7.6 | $987K | 59 | 4 |
| Convenience stores | 14 | #509 of 529 | 27 | 14.6 | $3.7M | 47 | 10 |
| Auto repair shops | 14 | #527 of 538 | 48 | 26.0 | $294K | 66 | 23 |
| Gyms | 13 | #491 of 506 | 12 | 6.5 | $802K | 62 | Under 3 |
| Barbershops | 12 | #356 of 377 | 11 | 6.0 | $1.3M | 67 | Under 3 |
| Gyms, studios and classes | 12 | #522 of 535 | 21 | 11.4 | $458K | 69 | Under 3 |
| Car washes and detailing | 10 | #436 of 441 | 9 | 4.9 | $1.6M | 62 | 6 |
| Grocery and convenience stores | 10 | #528 of 538 | 56 | 30.3 | $1.8M | 52 | 22 |
| Martial arts and dance studios | 9 | #372 of 378 | 8 | 4.3 | $1.2M | 60 | Under 3 |
| Grocery stores | 9 | #500 of 506 | 21 | 11.4 | $4.7M | 51 | 12 |
| Auto repair and car care | 7 | #538 of 538 | 84 | 45.5 | $168K | 63 | 40 |
| Tire shops | 5 | #430 of 431 | 14 | 7.6 | $1M | 40 | 7 |
| Chiropractors | Not scored | Not scored | 4 | 2.2 | $4.4M | 182 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 2.2 | $11M | 92 | 9 |
| Pet stores | Not scored | Not scored | 4 | 2.2 | $3.3M | 74 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.2 | $3.3M | 123 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 1.6 | $7.7M | 263 | 10 |
| Dry cleaners | Not scored | Not scored | 2 | 1.1 | $14.7M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.1 | $11.5M | Too few | 5 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.1 | $7.1M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $23.1M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 0.5 | $13.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $9.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Morgan City area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.1M | $765 | 80 |
| Gasoline and other fuels | $46.9M | $2,539 | 98 |
| Food away from home | $57.4M | $3,110 | 76 |
| Groceries | $99.4M | $5,381 | 85 |
| Personal care products and services | $13.8M | $748 | 74 |
| Child care and other personal services | $6.2M | $334 | 58 |
| Memberships, classes and admissions | $9.6M | $521 | 53 |
| Medical and dental services | $17.4M | $943 | 73 |
| Pets | $13.4M | $725 | 80 |
| Clothing, shoes and related services | $29.4M | $1,591 | 77 |
| Vehicle insurance | $40.1M | $2,171 | 111 |
| Home repairs, maintenance and insurance | $44.1M | $2,389 | 79 |
| Lawn care, cleaning and other household services | $23.1M | $1,250 | 88 |
| Rent and homeowner costs | $242.9M | $13,157 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Morgan City area
- Population, 2025 estimate
- 46,552−5.3% since 2020
- Households
- 18,463
- Median age
- 39.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.6
- Land area
- 559 sq. mi.
- People per square mile
- 86
- Median household income
- $52,576+29.9% vs. 2015–2019, before inflation
- Average household income
- $71,245
- Median home value
- $138,900
- Jobs located here
- 20,344
- Daytime population
- 47,916Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Morgan City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Morgan City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Morgan City area 1
- St. Mary Parish, LA47,828 people
Other markets based in Louisiana 12
- New Orleans-Metairie, LA metro area981,662 people
- Baton Rouge, LA metro area875,313 people
- Lafayette, LA metro area413,428 people
- Shreveport-Bossier City, LA metro area386,819 people
- Slidell-Mandeville-Covington, LA metro area272,421 people
- Lake Charles, LA metro area244,027 people
- Monroe, LA metro area223,674 people
- Houma-Bayou Cane-Thibodaux, LA metro area202,438 people
- Alexandria, LA metro area149,622 people
- Hammond, LA metro area136,738 people
- Opelousas, LA area81,670 people
- New Iberia, LA area68,599 people
Questions
How fast is the Morgan City, LA area growing?
Population estimates put the Morgan City area at 46,552 people in 2025, down 5.3% since 2020, against +3.1% for the U.S. It has 18,463 households. Median household income rose 29.9% from the 2015–2019 survey, before inflation.
How much do households in the Morgan City, LA area spend?
Households in the Morgan City area spend about $242.9M a year on rent and homeowner costs, $99.4M on groceries and $57.4M on food away from home. Set against the U.S., households in the Morgan City area spend the most on vehicle insurance (an index of 111, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
Which business types have the highest market scores in the Morgan City, LA area?
The highest Groundwork market scores in the Morgan City area are for lawn care, cleaning and pest control companies (67); real estate businesses (60); and coffee shops and cafes (54). The Morgan City area ranks #79 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
How does the Morgan City, LA area compare with the U.S.?
The median household income in the Morgan City area is $52,576 a year, 35% below the U.S. median of $80,734. The population fell 5.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $138,900, against $332,700 for the U.S. For its number of households, the Morgan City area has the most map listings, relative to the U.S., for funeral homes (2.6 times the U.S. rate) and the fewest for real estate agents and brokers (79% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in the Morgan City area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Morgan City area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Louisiana · Every U.S. market · How we measure
Screening a site or an acquisition in the Morgan City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Morgan City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.