Small-town market profile · Louisiana
Minden, LA area market data
How the Minden area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 34,948
- −5.2% since 2020
- Households
- 14,334
- Median household income
- $41,182
- +42.3% vs. 2015–2019, before inflation
- Median home value
- $114,500
- Jobs located here
- 11,474
- Highest market score
- 56
- Lawn, cleaning and pest control, #176 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Minden area by name and distance, and the households and spending within reach. Or open the report at the center of the Minden area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Minden area has an estimated 34,948 people and 14,334 households. Between 2020 and 2025, the population of the Minden area declined 5.2%, against +3.1% for the U.S. Median household income in the Minden area is $41,182, 49% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.3%, before inflation.
Relative to the U.S., household spending in the Minden area runs highest on vehicle insurance (an index of 113, where 100 is the U.S. average) and lowest on memberships, classes and admissions (46).
Of the business types scored in the Minden area, lawn care, cleaning and pest control companies (56); HVAC and plumbing companies (49); and home repair companies (47) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #176 of 481 scored small-town markets.
The Minden area is made up of one county, Webster Parish. Against the U.S., map listings per household run highest for gas stations (2.9 times the U.S. rate) and lowest for real estate agents and brokers (68% below the U.S. rate).
All 56 business types in the Minden area
Highest Groundwork market score first. Each score compares the Minden area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 56 | #176 of 481 | 8 | 5.6 | $2.1M | 126 | 10 |
| HVAC and plumbing | 49 | #244 of 476 | 5 | 3.5 | $6.4M | 136 | 10 |
| Home repair trades | 47 | #299 of 526 | 12 | 8.4 | $2.7M | 111 | 15 |
| Bakeries and dessert shops | 45 | #300 of 507 | 9 | 6.3 | $4.5M | 109 | 3 |
| Insurance agencies | 42 | #335 of 537 | 24 | 16.7 | $1.3M | 105 | 13 |
| Real estate agents and brokers | 41 | #362 of 533 | 14 | 9.8 | Index only | 233 | Under 3 |
| Pizza | 37 | #387 of 520 | 7 | 4.9 | $5.8M | 114 | 30 |
| Real estate | 37 | #424 of 536 | 20 | 14.0 | Index only | 205 | Under 3 |
| Funeral homes | 36 | #269 of 365 | 6 | 4.2 | $361K | 53 | Under 3 |
| Hair salons | 33 | #454 of 538 | 21 | 14.7 | $469K | 109 | Under 3 |
| Coffee shops and cafes | 32 | #454 of 529 | 15 | 10.5 | $2.7M | 73 | 3 |
| Pet businesses | 28 | #475 of 527 | 20 | 14.0 | $472K | 54 | 4 |
| Sit-down restaurants | 27 | #482 of 538 | 72 | 50.2 | $562K | 85 | 22 |
| Restaurants and cafes | 24 | #488 of 538 | 134 | 93.5 | $302K | 81 | 56 |
| Doctors, dentists and clinics | 24 | #491 of 538 | 99 | 69.1 | $128K | 84 | 29 |
| Pet grooming and boarding | 22 | #361 of 387 | 6 | 4.2 | $1.6M | 62 | Under 3 |
| Dentists and orthodontists | 22 | #504 of 526 | 18 | 12.6 | $702K | 71 | 7 |
| Veterinarians | 20 | #379 of 398 | 8 | 5.6 | $1.2M | 43 | 4 |
| Child care and preschools | 19 | #426 of 454 | 14 | 9.8 | $293K | 29 | 6 |
| Grocery stores | 19 | #477 of 506 | 18 | 12.6 | $4M | 44 | 5 |
| Car washes and detailing | 16 | #424 of 441 | 6 | 4.2 | $1.8M | 72 | Under 3 |
| Primary care and pediatrics | 15 | #444 of 458 | 12 | 8.4 | $1.1M | 59 | 19 |
| Spas and skin care | 15 | #496 of 504 | 11 | 7.7 | $894K | 102 | Under 3 |
| Clothing, shoes and laundry | 15 | #519 of 536 | 39 | 27.2 | $550K | 62 | 10 |
| Clothing and shoe stores | 14 | #522 of 536 | 31 | 21.6 | $692K | 54 | 10 |
| Pest control | 13 | #85 of 85 | 5 | 3.5 | $3.4M | 33 | 4 |
| Auto repair shops | 12 | #533 of 538 | 41 | 28.6 | $267K | 60 | 18 |
| Convenience stores | 10 | #521 of 529 | 25 | 17.4 | $2.9M | 37 | 6 |
| Salons, barbers and spas | 10 | #535 of 538 | 53 | 37.0 | $186K | 87 | Under 3 |
| Grocery and convenience stores | 9 | #532 of 538 | 53 | 37.0 | $1.4M | 41 | 11 |
| Auto repair and car care | 9 | #536 of 538 | 64 | 44.6 | $171K | 64 | 28 |
| Physical therapy | 8 | #397 of 400 | 8 | 5.6 | $1.6M | 66 | Under 3 |
| Fast food and sandwich shops | 8 | #532 of 537 | 28 | 19.5 | $1.4M | 47 | 30 |
| Optometrists and eye care | 6 | #398 of 400 | 7 | 4.9 | $1.8M | 58 | Under 3 |
| Gas stations | 6 | #534 of 536 | 45 | 31.4 | $820K | 34 | 30 |
| Gyms | 5 | #504 of 506 | 10 | 7.0 | $645K | 50 | Under 3 |
| Nail salons | 4 | #387 of 387 | 10 | 7.0 | $984K | 59 | Under 3 |
| Gyms, studios and classes | 4 | #535 of 535 | 17 | 11.9 | $380K | 57 | Under 3 |
| Barbershops | 3 | #374 of 377 | 11 | 7.7 | $894K | 47 | Under 3 |
| Tire shops | 3 | #431 of 431 | 11 | 7.7 | $995K | 40 | 7 |
| Martial arts and dance studios | 2 | #378 of 378 | 7 | 4.9 | $922K | 46 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.8 | $2.7M | 89 | 4 |
| Electricians | Not scored | Not scored | 4 | 2.8 | $8.1M | 67 | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.1 | Index only | 152 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.1 | Index only | 107 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.1 | $10.7M | 127 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.4 | $10.7M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.4 | $8.4M | Too few | 6 |
| Pet stores | Not scored | Not scored | 2 | 1.4 | $4.7M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 0.7 | $12.6M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $16.9M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $21.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $10.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Minden area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.9M | $764 | 80 |
| Gasoline and other fuels | $36.9M | $2,574 | 99 |
| Food away from home | $40.5M | $2,825 | 69 |
| Groceries | $72.8M | $5,077 | 80 |
| Personal care products and services | $9.8M | $686 | 68 |
| Child care and other personal services | $4.1M | $286 | 49 |
| Memberships, classes and admissions | $6.5M | $450 | 46 |
| Medical and dental services | $12.6M | $882 | 68 |
| Pets | $9.4M | $659 | 72 |
| Clothing, shoes and related services | $21.5M | $1,497 | 73 |
| Vehicle insurance | $31.7M | $2,214 | 113 |
| Home repairs, maintenance and insurance | $32.2M | $2,249 | 75 |
| Lawn care, cleaning and other household services | $16.9M | $1,176 | 83 |
| Rent and homeowner costs | $177.6M | $12,388 | 74 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Minden area
- Population, 2025 estimate
- 34,948−5.2% since 2020
- Households
- 14,334
- Median age
- 41.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.7
- Land area
- 593 sq. mi.
- People per square mile
- 60
- Median household income
- $41,182+42.3% vs. 2015–2019, before inflation
- Average household income
- $62,266
- Median home value
- $114,500
- Jobs located here
- 11,474
- Daytime population
- 32,614Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Minden area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Minden area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Minden area 1
- Webster Parish, LA35,820 people
Other markets based in Louisiana 12
- New Orleans-Metairie, LA metro area981,662 people
- Baton Rouge, LA metro area875,313 people
- Lafayette, LA metro area413,428 people
- Shreveport-Bossier City, LA metro area386,819 people
- Slidell-Mandeville-Covington, LA metro area272,421 people
- Lake Charles, LA metro area244,027 people
- Monroe, LA metro area223,674 people
- Houma-Bayou Cane-Thibodaux, LA metro area202,438 people
- Alexandria, LA metro area149,622 people
- Hammond, LA metro area136,738 people
- Opelousas, LA area81,670 people
- New Iberia, LA area68,599 people
Questions
How fast is the Minden, LA area growing?
Population estimates put the Minden area at 34,948 people in 2025, down 5.2% since 2020, against +3.1% for the U.S. It has 14,334 households. Median household income rose 42.3% from the 2015–2019 survey, before inflation.
How much do households in the Minden, LA area spend?
Households in the Minden area spend about $177.6M a year on rent and homeowner costs, $72.8M on groceries and $40.5M on food away from home. Set against the U.S., households in the Minden area spend the most on vehicle insurance (an index of 113, where 100 is the U.S. average) and the least on memberships, classes and admissions (46).
Which business types have the highest market scores in the Minden, LA area?
The highest Groundwork market scores in the Minden area are for lawn care, cleaning and pest control companies (56); HVAC and plumbing companies (49); and home repair companies (47). The Minden area ranks #176 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
How does the Minden, LA area compare with the U.S.?
The median household income in the Minden area is $41,182 a year, 49% below the U.S. median of $80,734. The population fell 5.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $114,500, against $332,700 for the U.S. For its number of households, the Minden area has the most map listings, relative to the U.S., for gas stations (2.9 times the U.S. rate) and the fewest for real estate agents and brokers (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in the Minden area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Minden area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Minden area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Minden area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.